Episode 16: Navigating The Changing Rules of Facebook and Google

09/17/18 • 6 min

In this edition of the Marketing Minute with Chris Jensen, I continue my conversation with Mike McDermott, President of Bash Foo, an Inbound Marketing Agency in Tipp City, Ohio.
Mike and I discuss the challenges facing entrepreneurs, local retailers and services business that rely exclusively on social media platforms for their web presence the minimum actions they should take in order to rank on Google search.
This is a timely discussion since Facebook recently changed the look and sometimes the classification of many business Facebook pages.

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Episode 15 : Competing in the Age of Amazon

In this latest edition of the Marketing Minute with Chris Jensen, I begin a series of episodes with Mike McDermott, President of Bash Foo, an Inbound Marketing Agency in Tipp City, Ohio.
Mike and I discuss how how entrepreneurs, local retailers and services business can successfully compete against the store that sells everything, Amazon.
We also discuss the disruption philosophy Jeff Bezo has used to grow Amazon into a trillion dollar enterprise and lessons every business can incorporate to innovate and create new opportunities for growth.

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Episode 17: How Your Business Can Benefit from Inbound Marketing

In this edition of the Marketing Minute with Chris Jensen, I continue my conversation with Mike McDermott, President of Bash Foo. Mike explains the concept of inbound marketing, how it's different from traditional advertising and the benefits your businesses can derive from utilizing it.
Entrepreneurs,retailers and services businesses can all use inbound marketing to engage with their current and potential customers. The businesses that successfully use inbound marketing build relationships by providing the expertise that leads to sales. Content can be a white paper, blog post, video and podcast.