The Marketing Minute with Chris Jensen

Its a strategy successful retailers, service and entrepreneurial businesses use effectively: Guerrilla Marketing. In this episode of The Marketing Minute with Chris Jensen, I continue my interview with Mike McDermott of Bash Foo, an Inbound Marketing Agency in Tipp City, Ohio.
Mike explains how guerrilla marketing works and shares some of his clients’ success stories. Finally, we conclude our conversation with a discussion about how you can do to profit from the internet. As Mike says, if you look to duplicate what others are doing, you will only find marginal success; however, if you innovate, you will can stand out from the crowd.

In this edition of the Marketing Minute with Chris Jensen, I continue my conversation with Mike McDermott, President of Bash Foo. Mike explains the concept of inbound marketing, how it's different from traditional advertising and the benefits your businesses can derive from utilizing it.
Entrepreneurs,retailers and services businesses can all use inbound marketing to engage with their current and potential customers. The businesses that successfully use inbound marketing build relationships by providing the expertise that leads to sales. Content can be a white paper, blog post, video and podcast.

In this edition of the Marketing Minute with Chris Jensen, I continue my conversation with Mike McDermott, President of Bash Foo, an Inbound Marketing Agency in Tipp City, Ohio.
Mike and I discuss the challenges facing entrepreneurs, local retailers and services business that rely exclusively on social media platforms for their web presence the minimum actions they should take in order to rank on Google search.
This is a timely discussion since Facebook recently changed the look and sometimes the classification of many business Facebook pages.

In this latest edition of the Marketing Minute with Chris Jensen, I begin a series of episodes with Mike McDermott, President of Bash Foo, an Inbound Marketing Agency in Tipp City, Ohio.
Mike and I discuss how how entrepreneurs, local retailers and services business can successfully compete against the store that sells everything, Amazon.
We also discuss the disruption philosophy Jeff Bezo has used to grow Amazon into a trillion dollar enterprise and lessons every business can incorporate to innovate and create new opportunities for growth.

Do You Own Your Web Presence?
While recording this podcast, I was surprised to hear that in 2018, nearly half of all businesses do not have a website. Those that don't have websites rely exclusively on social media platforms for their online presence. But Facebook, Google, Twitter, Instagram and others can easily change how your business is categorized and even worse shut down all together without warning as we saw last year with Google +.
On this edition of the Marketing Minute with Chris Jensen, I begin a conversation with Chris Celek, owner of Celek Media. Chris is an advertising industry professional who I have had the pleasure to work with for over 10 years. In this podcast, we revisit and update the information we shared in a previous podcast when social media first became a viable option for business. In this podcast Chris explains the importance of having your own web domain and the dangers of relying exclusively on social media.