The Marketing Minute with Chris Jensen
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This podcast series is dedicated exclusively to marketing. In it, we showcase ideas that transcend industries to help your business stand out from the crowd.
Listen as we interview successful entrepreneurs and marketing professionals from advertising, social media, profit & nonprofits enterprises. We explore the subjects of digital and traditional media, and how each contribute to marketing success.
In a world where every business seems to be the same, find out what it takes to avoid the commodity trap.
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The Importance of Music to your Brand
The Marketing Minute with Chris Jensen
12/06/18 • 11 min
Jingles and Musical Logos. We hear them everyday. In this episode of the Marketing Minute I conclude my conversation with Scott Ross, jingle composer, voice talent and educator. Whether you refer to them as a jingle or a musical logo, hear how music supports your brand and creates a powerful and unique tool when it comes to communicating your message and enhances your brand on air and online.
12/06/18 • 11 min
Episode 22: The Creative Process Behind Successful Jingle Production
The Marketing Minute with Chris Jensen
11/20/18 • 7 min
In this edition of the Marketing Minute I begin a conversation about the creative process of jingle production with composer, voice talent and educator Scott Ross. Scott and I have worked together for over 20 years and have developed a successful process that helps us narrow the genre the client is looking to produce. We also discuss the positives of original production vs using popular tracks from established artists. As with any commercial message, what we aim to create is a production that speaks to the client’s target audience.
11/20/18 • 7 min
Episode 21: The Creative Process & the Power of Collaboration
The Marketing Minute with Chris Jensen
11/06/18 • 5 min
11/06/18 • 5 min
Episode 20: Media Strategies for Akron Metro RTA
The Marketing Minute with Chris Jensen
10/25/18 • 5 min
10/25/18 • 5 min
Episode 19: The Marketing Of Akron Metro RTA
The Marketing Minute with Chris Jensen
10/08/18 • 8 min
In this edition of the Marketing Minute with Chris Jensen, I begin a conversation with Molly Becker, Director of Marketing and Communications at Metro RTA. Molly explains the role Metro's marketing strategy plays in communicating to the public. We talk about how they reach their core customers, but also how as an organization supported by the public, much of their marketing efforts are designed to create awareness. Metro RTA uses broadcast, print, digital and social media to communicate with their constituency throughout the Summit County.
10/08/18 • 8 min
Episode 18: Guerrilla Marketing & How Your Business Can Benefit from It
The Marketing Minute with Chris Jensen
10/01/18 • 5 min
Mike explains how guerrilla marketing works and shares some of his clients’ success stories. Finally, we conclude our conversation with a discussion about how you can do to profit from the internet. As Mike says, if you look to duplicate what others are doing, you will only find marginal success; however, if you innovate, you will can stand out from the crowd.
10/01/18 • 5 min
Episode 17: How Your Business Can Benefit from Inbound Marketing
The Marketing Minute with Chris Jensen
09/24/18 • 4 min
Entrepreneurs,retailers and services businesses can all use inbound marketing to engage with their current and potential customers. The businesses that successfully use inbound marketing build relationships by providing the expertise that leads to sales. Content can be a white paper, blog post, video and podcast.
09/24/18 • 4 min
Episode 16: Navigating The Changing Rules of Facebook and Google
The Marketing Minute with Chris Jensen
09/17/18 • 6 min
Mike and I discuss the challenges facing entrepreneurs, local retailers and services business that rely exclusively on social media platforms for their web presence the minimum actions they should take in order to rank on Google search.
This is a timely discussion since Facebook recently changed the look and sometimes the classification of many business Facebook pages.
09/17/18 • 6 min
Episode 15 : Competing in the Age of Amazon
The Marketing Minute with Chris Jensen
09/10/18 • 5 min
Mike and I discuss how how entrepreneurs, local retailers and services business can successfully compete against the store that sells everything, Amazon.
We also discuss the disruption philosophy Jeff Bezo has used to grow Amazon into a trillion dollar enterprise and lessons every business can incorporate to innovate and create new opportunities for growth.
09/10/18 • 5 min
Episode 24: The Importance of Owning Your Online Presence
The Marketing Minute with Chris Jensen
01/30/19 • 7 min
While recording this podcast, I was surprised to hear that in 2018, nearly half of all businesses do not have a website. Those that don't have websites rely exclusively on social media platforms for their online presence. But Facebook, Google, Twitter, Instagram and others can easily change how your business is categorized and even worse shut down all together without warning as we saw last year with Google +.
On this edition of the Marketing Minute with Chris Jensen, I begin a conversation with Chris Celek, owner of Celek Media. Chris is an advertising industry professional who I have had the pleasure to work with for over 10 years. In this podcast, we revisit and update the information we shared in a previous podcast when social media first became a viable option for business. In this podcast Chris explains the importance of having your own web domain and the dangers of relying exclusively on social media.
01/30/19 • 7 min
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FAQ
How many episodes does The Marketing Minute with Chris Jensen have?
The Marketing Minute with Chris Jensen currently has 24 episodes available.
What topics does The Marketing Minute with Chris Jensen cover?
The podcast is about Podcasts and Business.
What is the most popular episode on The Marketing Minute with Chris Jensen?
The episode title 'The Importance of Music to your Brand' is the most popular.
What is the average episode length on The Marketing Minute with Chris Jensen?
The average episode length on The Marketing Minute with Chris Jensen is 4 minutes.
How often are episodes of The Marketing Minute with Chris Jensen released?
Episodes of The Marketing Minute with Chris Jensen are typically released every 7 days, 1 hour.
When was the first episode of The Marketing Minute with Chris Jensen?
The first episode of The Marketing Minute with Chris Jensen was released on Jun 13, 2014.
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