Episode 2 - 3 Factors That Matter To Marketing Role Hiring Managers

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1 - Research The Company.

Understand when they were founded. Who are the owners. What is their back story. Are they funded, public or private? Who do they primarily serve as clients or as partners. What is their primary product or service? What is their culture?
Check out Google, Crunchbase or Glassdoor

2 - Research The Business.

Who are their competitors? Their target audiences? What are common best practices and relevant topics for their space? Who are likely strategic partners, resellers or influencers?

3 - Research The Interview Panel.

If you’re able, get a list in advance of who you will be interviewing you. Then audit their LinkedIn profile. Get a sense for where they worked, their network, skills and accomplishments.

Leveraging this data during small talk or intros goes a long way in making a positive impression.

4- Research The Marketing Footprint.

Get a sense of what their doing and identify ways you can help.

Sign up for their newsletter. Audit their social profiles or blog posts.

See what types of ads they’re running on Moat.com.

Download BuiltWith.com to see what other tech tools they’re using on their site - split testing tools, email providers, ad networks -- This can show interview panel that you’re digging deeper than most candidates to understand how they’re approaching their marketing executions...and at least make for a good conversation point.

Use SimilarWeb.com to research their website traffic totals and inbound traffic sources. Another great source for conversation points and questions during the interview.

5 - Prepare an Outline for a 90-day plan.

Unless the company prepped you and asked for this, no one is going to expect it.

Take the liberty of outlining what you would plan to do in 90 days to help drive positive growth for their company.

Easy starting point: Make 3 columns - The role, The team, Growth/Performance.
Then list things that only you can provide under each. E.g. Under 'Role', list things like curiosity, eagerness to learn, readiness to be challenged, or a sense of humor.

Present this to the hiring manager or team at the end of the interview.

Connect with questions, comments or feedback: erik (at) themarketinghelp (dot) co