Small Town Law Firm Shares Strategies For Success Outside Big Cities

05/16/24 • 39 min

The Managing Partners Podcast: Law Firm Business Podcast

Loyd Bourgeois is a seasoned attorney and managing partner at a law firm situated in a small town between New Orleans and Baton Rouge. As a first-generation college graduate, Loyd holds an engineering degree and later pursued law at Tulane, developing a specialization in environmental law. After initially practicing in toxic tort remediation, he shifted his focus to disability law, sparked by a personal family experience. Today, he has grown his legal practice to encompass personal injury and disability cases, expanding his services nationally in the disability arena while maintaining a strong local presence for personal injury matters. In this insightful episode of the Managing Partners Podcast, host Kevin Daisey introduces Loyd Bourgeois, an attorney with a unique story who has built a thriving legal practice right on the outskirts of two major Louisiana cities. The episode taps into Loyd's journey from engineering to law, his initiation into disability law due to a cousin's health crisis, and the subsequent expansion of his practice to connect with his community on a deeper level. Loyd shares how his firm carved a niche in a small town while leveraging proximity to larger markets to attract clientele. He emphasizes the power of local engagement and online strategies to build a trusted brand in less populated areas. Despite operating in the shadow of legal giants, Loyd explains how smaller firms can thrive by understanding their market, being community-focused, and utilizing digital marketing in parallel with grassroots efforts.

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The Importance of Networking and Personal Branding for Lawyers

Sally McDonald is a distinguished attorney hailing from Rhode Island with a noteworthy presence in the legal community. Beginning her career as a paralegal, her passion for law was ignited, leading her to attend Roger Williams University School of Law. Currently, she is the managing partner at Cameron and Mittleman, specializing in business litigation with an extensive legal portfolio that includes employment, estate and trust, and construction litigation. Sally is also known for her dedication to nonprofit boards and boasts a rich history in hospitality management. In this insightful episode of the Managing Partners Podcast, host Kevin Daisey welcomes Sally McDonald to discuss the vitality of networking, personal branding, and business development within the legal sphere. Sally shares her multifaceted journey and her progression to becoming the managing partner of her firm. Central to this episode, Sally emphasizes the importance of lawyers building their personal brand and networking skills, particularly in the post-COVID era where both in-person and online interactions are crucial. Focusing on the integration of personal marketing alongside firm-wide efforts, she prescribes a triad strategy: serving on nonprofit boards, engaging in organized networking groups, and effectively utilizing LinkedIn. Sally advocates for finding a balance between professional and personal marketing to promote individual lawyers within their firms.

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Financial Expert Frank Rekas Discusses the Importance of Financial Planning for Attorneys

Frank Rekas hails from a strong background in financial services, boasting an impressive career spanning nearly 33 years. Originally from Chicago, Frank has been calling Boca Raton, Florida his home for over three decades. His transition to the warmer climate coincided with his shift from retail hardware into the financial sector. Frank's extensive experience, particularly in advising attorneys on financial matters, positions him as a thought leader in the industry. His expertise spans over various aspects of financial planning, including cash flow management, retirement strategies, and tax optimization. In this episode of The Managing Partners Podcast, host Kevin Daisey welcomes Frank Rekas to share his wealth of knowledge on financial planning for attorneys. Frank discusses the common hurdles legal practitioners face in managing their finances and offers valuable insights into proactive financial strategies. The conversation kicks off with Frank's personal journey, from his roots in Chicago to becoming a financial savant in the sunny state of Florida. Frank delves into the common financial pitfalls for attorneys such as procrastination and compartmentalizing financial products without a cohesive plan. He emphasizes the importance of organizing one's financial drawer, working with a mentor, and the benefits of having a one-stop financial planning shop.