Classified Local SEO Secrets Revealed, with Erik J. Olson

10/10/23 • 37 min

The Managing Partners Podcast: Law Firm Business Podcast

Erik J. Olson, CEO of Array Digital, discusses the importance of local SEO for law firms. He highlights the fact that 46.5% of customers use Google to select a law firm, emphasizing the need for a strong online presence. Erik explains the key components of local SEO, including high-quality content, optimizing Google Business Profiles, cleaning up name, address, and phone number (NAP) citations, and managing online reputation through reviews. He provides examples of law firms that have seen significant increases in organic traffic and keyword rankings by implementing these strategies. Erik concludes by offering a free assessment for law firms interested in partnering with Array Digital for their marketing needs.

Previous Episode

Travis Walker Shares Insights on Running a Multi-Practice Law Firm

Travis Walker is the owner and operator of Travis Walker Law, a law firm located in Stuart, Florida. He has been practicing law since 2012 and specializes in various areas including family law, real estate, business litigation, personal injury, government work, civil litigation, and estate planning. Travis Walker shares his journey of starting his own law firm in 2012 and the growth and opportunities he has experienced since then. He emphasizes the importance of providing value to clients and building a collaborative and collegial environment within the firm. Travis also discusses the firm's multi-practice approach, where each attorney specializes in a specific area of law, allowing them to cater to a wide range of client needs. He highlights the benefits of this approach, such as the ability to serve clients with multiple legal issues and the opportunity for attorneys to grow within the organization. Travis also talks about the firm's marketing strategies, including digital marketing and the use of videos to connect with potential clients. He shares his goal of growing the firm to a $1.1 billion law firm by 2026 and the importance of having a clear vision and goals for the future.

Next Episode

Embracing Automation and AI in the Legal Industry

Yuri Eliezer is a patent attorney and one of the founders and managing partners of Founders Legal. He has extensive experience in intellectual property law and has worked with numerous entrepreneurs and early-stage companies. Yuri is passionate about legal tech and the intersection of AI and the practice of law. Yuri Eliezer, a patent attorney and managing partner at Founders Legal, shares his journey in the legal tech industry and discusses the role of automation and AI in law firms. He explains how his tech startup, the Patent Portal, transitioned into a law firm and the challenges he faced along the way. Yuri emphasizes the importance of embracing automation and AI tools to streamline operations, improve client service, and enhance productivity. He also discusses the potential of AI in drafting legal documents and the future of AI in the legal profession.