
Radio's New Leader Brings An Attitude To the Job
06/10/24 • 32 min
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Beasley Skips the Committee Approach on GenAI, Brings in a Big Gun
Most media companies seem to be using internal committees to explore Generative AI. Beasley Media Group, however, is thinking differently, engaging an outside expert with a degree in AI from MIT. This episode features an interview with that expert, as well as the Gordon's and Corey's musings on which approach might yield better results.Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.
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The Forgotten Goldmine in Email
What's the preferred medium when it comes to business communications? What's the top choice of advertisers when purchasing ads? What do people readily give up as "currency" for accessing content, getting a discount coupoun, or entering a contest? Email! This episode focuses on why email is so pervasive and powerful, yet so overlooked by many in the business of marketing and advertising. Kurtis Barton, the executive in charge of strategy at Voice Media Group, agrees that an email address is valuable, but offers insights on how applying a little extra effort can make email addresses exponentially more valuable.
Stay in the loop with all things Borrell when you join our Research Alert Lists.
As always, thank you for listening. If you like the episode, leave us a review!
Want to join the conversation? Share your comments at borrellassociates.com/podcast.
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