The Lazy Girl's Guide to Podcasting: Podcasting Tips for How to Start and Run a Podcast - Ep 53: Podcast Show Notes that Convert: Secrets to Attracting More Listeners and Subscribers

Ep 53: Podcast Show Notes that Convert: Secrets to Attracting More Listeners and Subscribers

11/28/23 • 9 min

The Lazy Girl's Guide to Podcasting: Podcasting Tips for How to Start and Run a Podcast

Creating effective podcast show notes that can attract potential listeners, increase downloads, and boost your subscriber count is a pivotal part of podcast production. So, in this episode, I'll share my podcasting tips and strategies to enhance your show notes, including writing catchy headlines, providing brief episode overviews, using timestamps, and avoiding technical jargon.

We will touch on the significance of incorporating SEO techniques to improve your podcast's visibility in search engine results. Learn how to utilise keywords and phrases strategically in your show notes to reach a wider audience and increase your podcast's discoverability.

Furthermore, I'll introduce you to my favourite efficient online tool, Summarize.com, which auto-generates show notes, timestamps, hashtags, social media posts, and even email templates. Discover how this fantastic resource can simplify your podcast promotion process and save you time!

Links:

Summaraize - https://veritysangan.com/summaraize
Otter.ai - https://veritysangan.com/otter
Hemingway App - https://hemingwayapp.com/

Timestamps:

[00:00:00] Introduction
[00:00:24] Mastering Podcast Show Notes
[00:02:25] Improving Your Podcast Show Notes
[00:05:46] Practical Tips for Crafting Compelling Podcast Show Notes
[00:07:47] The Importance of Show Notes for your Podcast: Tools and Strategies

📧 Subscribe to the newsletter: https://veritysangan.com/newsletter

Freebies:

✅ Podcast Launch Checklist and Episode Planner - https://veritysangan.com/launchchecklist

🎉 Grow Your Podcast Audience 5-day Email Challenge - https://veritysangan.com/5daychallenge

🙋‍♀️ Podcasting - Getting Your Business Heard - https://veritysangan.com/podcastwebinar

Learn more about your ad choices. Visit megaphone.fm/adchoices

Links:

Summaraize - https://veritysangan.com/summaraize
Otter.ai - https://veritysangan.com/otter
Hemingway App - https://hemingwayapp.com/

Timestamps:

[00:00:00] Introduction
[00:00:24] Mastering Podcast Show Notes
[00:02:25] Improving Your Podcast Show Notes
[00:05:46] Practical Tips for Crafting Compelling Podcast Show Notes
[00:07:47] The Importance of Show Notes for your Podcast: Tools and Strategies

📧 Subscribe to the newsletter: https://veritysangan.com/newsletter

Freebies:

✅ Podcast Launch Checklist and Episode Planner - https://veritysangan.com/launchchecklist

🎉 Grow Your Podcast Audience 5-day Email Challenge - https://veritysangan.com/5daychallenge

🙋‍♀️ Podcasting - Getting Your Business Heard - https://veritysangan.com/podcastwebinar

Learn more about your ad choices. Visit megaphone.fm/adchoices

Previous Episode

Ep 52: 7 Mistakes That New Podcasters Need to Avoid

In this episode from a podcast about podcasting, I discuss the common mistakes that new podcasters make. Investing in an expensive microphone does not guarantee high-quality audio content, as it is more about the skills to use the microphone effectively. We'll also talk about how new podcasters often expect overnight success and give up too early when podcasting is a long game that requires patience and consistency.

Additionally, I'll tell you why constantly switching editing software based on reviews can be killing your podcast growth. Instead, you need to find what works and stick with it.

Finally, we'll talk podcasting tips, focusing on consistency, targeting the right audience, and promoting the podcast on ideal platforms. I'll give you my thoughts on converting podcast content into other forms, such as blog posts and optimising them for SEO to attract more listeners.

Highlights:

Thinking an expensive microphone guarantees high-quality audio
Expecting overnight success, limiting podcasts to a few directories, giving up too early
Avoid getting caught up in constantly switching editing software based on reviews
Common errors: lack of consistency, not focusing on a target audience, not promoting the podcast on non-ideal platforms
Importance of promoting and marketing the podcast effectively
Converting podcast content into other forms, like blog posts, for SEO optimization
Encouragement for listeners to share their own experiences and mistakes

Timestamps:

[00:00:00] Intro
[00:01:02] Believing you need an expensive microphone
[00:01:46] Expecting instant success
[00:03:03] Not having your podcast on multiple directories
[00:04:23] Giving up before episode 10
[00:05:40] Constantly changing software
[00:07:27] Not promoting your podcast
[00:09:14] Creating content just for yourself

📧 Subscribe to the newsletter: https://veritysangan.com/newsletter

Freebies:

✅ Podcast Launch Checklist and Episode Planner - https://veritysangan.com/launchchecklist

🎉 Grow Your Podcast Audience 5-day Email Challenge - https://veritysangan.com/5daychallenge

🙋‍♀️ Podcasting - Getting Your Business Heard - https://veritysangan.com/podcastwebinar

Learn more about your ad choices. Visit megaphone.fm/adchoices

Next Episode

Ep 54: My Weekly Downloads Dropped by 78% - Here's Why

Just last month I noticed a significant 78% drop in downloads when I did not promote my podcast on Twitter for two weeks, but no noticeable impact when I stopped promoting on Instagram.

So, in this episode, I explore why not posting on Twitter (or X!) was so impactful on my podcast and offer valuable podcasting tips as to why it's so important to choose the right platform for promoting your podcast, based on where your audience is.

Links: