129. From Building Dumbbells to Building $33 Million Home and Commercial Gym Equipment Empire with Matthew Januszek

Explicit content warning

09/29/20 • 53 min

Welcome back to the Knowledge and Mileage Business Series! Joining us today is the co-founder of Escape Fitness and the host of the Escape Your Limits Podcast, Matthew Januszek. In today's episode we dive into adapting your business when the unexpected hits, what it takes to make your goals stick and the habits every entrepreneur needs to be successful.

If you are looking to build out a personal or commercial gym use code Gethin15 to get 15% off all Escape Fitness Products.

Time Stamps

Was his business impacted by the pandemic? [1:11]
How he made the pivot into designing home gyms. [3:34]
Think about what you want and building upon it! [6:49]
Improve your mental strength by journaling. [14:54]
From a doorman to owning a fitness equipment empire, how did he do it? [17:46]
Why you must get on the horse and ride it! [21:25]
How your thoughts create the actions in your body. [26:52]
What attributes differentiate Escape Fitness from the competition? [29:52]
3 tips to find your niche within the fitness industry. [32:06]
Why fitness is only one component of overall wellness. [39:45]

Connect with Matthew!

Related Links/Products Mentioned

Episode Sponsors

80% of Americans are deficient in magnesium. To make matters worse... there are 7 different types of magnesium and most supplements only contain 1! That is where Magnesium Breakthrough from BiOptimizers comes in with the world's most potent, and FIRST full spectrum magnesium supplement. Visit MagBreakthrough.com/Kris for 20% off your first order.

If you are looking to build out a personal or commercial gym use code Gethin15 to get 15% off all Escape Fitness Products.

Time Stamps

Was his business impacted by the pandemic? [1:11]
How he made the pivot into designing home gyms. [3:34]
Think about what you want and building upon it! [6:49]
Improve your mental strength by journaling. [14:54]
From a doorman to owning a fitness equipment empire, how did he do it? [17:46]
Why you must get on the horse and ride it! [21:25]
How your thoughts create the actions in your body. [26:52]
What attributes differentiate Escape Fitness from the competition? [29:52]
3 tips to find your niche within the fitness industry. [32:06]
Why fitness is only one component of overall wellness. [39:45]

Connect with Matthew!

Related Links/Products Mentioned

Episode Sponsors

80% of Americans are deficient in magnesium. To make matters worse... there are 7 different types of magnesium and most supplements only contain 1! That is where Magnesium Breakthrough from BiOptimizers comes in with the world's most potent, and FIRST full spectrum magnesium supplement. Visit MagBreakthrough.com/Kris for 20% off your first order.

Previous Episode

128. Building a $10 Million Online Fitness Business with Cristy “Code Red” Nickel

Welcome back for Week 3 of our Business Series! Joining us today is professional boxer, celebrity trainer and founder of Code Red, Cristy Nickel. Cristy went from broke college student to struggling professional fighter. After 7 years in the ring, Cristy went on to found Code Red Lifestyle, a $10 million online coaching business. In this episode we discuss the trials and lessons she has learned growing Code Red into a HUGE lifestyle brand!

Time Stamps

From a professional boxer to “Code Red.” Cristy’s humble beginnings and why she is now spreading the message of hope and healing. [1:22]
How she grew her online business to $10 million! [4:40]
Attention Personal Trainers! Cristy’s Top 3 Things to Stand Out in this Space. [5:52]
Why you GOT to utilize your email list. [7:35]
To sell is to serve. Why she does NOT endorse products that she doesn’t use herself. [9:05]
How to monetize your newsletter. [10:36]
The value of having a community. [12:30]
How to nail down your target client. [13:43]
What is her weight loss protocol? [15:25]
Her incentive for recognition. [17:44]
Cultivating a culture. [19:25]
Breaking down her programs and the value they provide. [20:58]
How her corporate wellness programs came about? [25:54]
How she would package the ‘Quarantine 15’. [30:50]
Why we ALL have something unique to offer. [34:55]

Connect with Cristy!

IG: @cristycodered
FB: Code Red Lifestyle
YouTube: Cristy Code Red
Website: Cristy “Code Red” Nickel
Podcast: Rebel Weight Loss and Lifestyle

Related Links/Products Mentioned

Episode Sponsors

80% of Americans are deficient in magnesium. To make matters worse... there are 7 different types of magnesium and most supplements only contain 1! That is where Magnesium Breakthrough from BiOptimizers comes in with the world's most potent, and FIRST full spectrum magnesium supplement. Visit MagBreakthrough.com/Kris for 20% off your first order.

Next Episode

130. How to Biohack Your Blood Sugar Levels, Get Shredded and Your Health-Span with a Continuous Glucose Monitor with Kara Collier

This week on the Knowledge and Mileage Podcast we are joined by Kara Collier to chat about Continuous Glucose Monitors. We dive into the benefits of tracking your health metrics, the importance of steady levels, who benefits from a CGM, and how to hack your glucose system.

Time Stamps

Who are Continuous Glucose Monitors (CGM) targeted for? [0:48]
The steps to take if you want to acquire a Nutrisense. [3:22]
The power of a CGM in driving behavior change. [8:14]
What are the negative impacts that promote blood sugar changes and what can we do to change them positively? [12:51]
Hacks to blunt blood sugar spikes. [23:30]
Can supplementation lower blood glucose? [25:40]
How insulin secretion works on a circadian rhythm. [29:39]
Why she is a big proponent of fasted cardio for most people. [32:38]
The importance of getting movement throughout the day. [37:10]
The benefits of cold therapy on your glucose levels. [38:15]

Connect with Kara!