Advertising vs Sponsorships

12/16/19 • 4 min

The terms "Advertising" and "Sponsorships" are often used interchangeably, but they means very different things and work in very different ways. They are both forms of marketing that involve putting your name in front of potential customers; that's where the similarities end. Advertising tends to be intrusive and take away from the life experiences of the consumer. Sponsorships, on the other hand, actually enrich the consumer in one way or another. This can significantly affect the impact your marketing campaign has on your brand.

Previous Episode

What is the most American beer and why?

If you ask 100 people on the street to name the "Most American Beer", they will all immediately blurt out "Budweiser". Most have no idea why. There is nothing inherently "American" about almost all of their ad campaigns. Yet, we think of them as not only "American" The most American". In this episode, I take a look at how often what you say in your message is not nearly as important as where you say it.

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