The Insurance Marketing and Advertising Podcast

A.M. Best Company

The Insurance Marketing and Advertising Podcast is produced in conjunction with the Insurance Marketing and Advertising Summit, set for Nov. 3, 2006 in New York City. The conference is a joint production of the Insurance Media Association and the A.M. Best Company. It focuses on best practices and current strategies for agents, brokers, carriers, reinsurers and other insurance-related organizations. Details are available at http://www.insurancemedia.net

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Top 10 The Insurance Marketing and Advertising Podcast Episodes

Goodpods has curated a list of the 10 best The Insurance Marketing and Advertising Podcast episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to The Insurance Marketing and Advertising Podcast for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite The Insurance Marketing and Advertising Podcast episode by adding your comments to the episode page.

How Chubb Used Cross-Channel Marketing to Restart Auto Markets

The Insurance Marketing and Advertising Podcast

09/27/12 • -1 min

Joanna McNamara of Chubb Personal Insurance and Andy Meng of Merkle explain how they help launched a new program to better identify prospects and help agents acquire customers for personal lines business in the latest edition of The Insurance Marketing Podcast. Both are featured speakers at Best’s Review magazine’s Insurance Marketing and Advertising Summit, set for November 7 in Jersey City, N.J.

Nancy Carini on Conning & Co.'s Rebranding Campaign

The Insurance Marketing and Advertising Podcast

10/15/08 • -1 min

Nancy Carini describes the strategy and execution that Conning & Co. to update its branding message to the insurance industry, the resources required and why branding is not an overnight process.

Christopher Sorgie of New York Life on Little League Ad Strategy

The Insurance Marketing and Advertising Podcast

12/01/11 • -1 min

Christopher Sorgie, corporate vice president of advertising at New York Life explains its "Get in the Game" strategy: looking at the insurer's sponsorship, how and why it chose this venue and what insurance marketers need to know about matching sports marketing to their business.

Jeff Calusinski Reports All Eyes Are on Mobile

The Insurance Marketing and Advertising Podcast

10/18/11 • -1 min

IBM Distinguished Engineer Jeff Calusinski explains that typical tech meetings with insurers start with three issues: whether to launch mobile applications, the format to use and the channels to launch in.

Lexis/Nexis' Rick Schlegelmilch on Mining Customer Data for Marketing Insight

The Insurance Marketing and Advertising Podcast

10/27/10 • -1 min

Rick Schlegelmilch, vice president for marketing solutions in the insurance division at Lexis/Nexis Risk Solutions, discusses how marketers can better access data on auto and homeowner coverage to uncover market opportunities and gain insights into how and why current customers are likely to switch or at least consider other coverage.

Chubb & Son's Jim Fiske on Marketing via Social Media and Enthusiast Events

The Insurance Marketing and Advertising Podcast

09/08/10 • -1 min

Jim Fiske, vice president of Chubb & Son and marketing manager for Chubb Personal Insurance, explains what it's like to market and communicate on behalf of one of the nation's largest insurers, including in rapidly developing areas such as social media and enthusiast events.

Charlotte Osborne, Zero to Sixty in One Marketing Cycle

The Insurance Marketing and Advertising Podcast

08/24/10 • -1 min

Charlotte Osborne, Director of Marketing for Ironshore, the four-year old insurance company active in several areas of the property/casualty sector, discusses what it's like to help market a high-energy growth-oriented insurer.

Nationwide's Steven Schreibman on Why Insurers Should Not Fear YouTube

The Insurance Marketing and Advertising Podcast

10/31/08 • -1 min

Steven Schreibman, who helped launch Nationwide's "Life Comes at You Fast" and other high-profile marketing campaigns, urges insurance marketers to leverage the power of viral marketing. Schreibman is a keynote speaker at the Insurance Marketing and Advertising Summit, set for Thursday, Nov. 6, at the Marriott Marquis in New York City.

Shane Boyd and Jennifer Wislocki of Travelers on Golf Sponsorships, the Return of the Red Umbrella

The Insurance Marketing and Advertising Podcast

10/22/08 • -1 min

Shane Boyd and Jennifer Wislocki of Travelers discuss the strategy behind the insurers' sponsorship of a high-profile PGA event. They also explain how Traveler's re-acquisition of its iconic red umbrella logo ties into that effort.

Project CAP CEO on Digital Marketing for Independent Agents

The Insurance Marketing and Advertising Podcast

08/23/13 • -1 min

Chip Bacciocco, CEO of Project CAP, talks about the launch of the new TrustedChoice.com website that allows consumers to research insurance topics and get real-time quotes from multiple carriers, along with the need for digital marketing by independent agents.

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FAQ

How many episodes does The Insurance Marketing and Advertising Podcast have?

The Insurance Marketing and Advertising Podcast currently has 69 episodes available.

What topics does The Insurance Marketing and Advertising Podcast cover?

The podcast is about Podcasts and Business.

What is the most popular episode on The Insurance Marketing and Advertising Podcast?

The episode title 'LeConte Moore: There's No Business Like Show Business Insurance' is the most popular.

How often are episodes of The Insurance Marketing and Advertising Podcast released?

Episodes of The Insurance Marketing and Advertising Podcast are typically released every 9 days.

When was the first episode of The Insurance Marketing and Advertising Podcast?

The first episode of The Insurance Marketing and Advertising Podcast was released on Sep 8, 2006.

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The Insurance Marketing and Advertising Podcast

A.M. Best Company

Top 10 The Insurance Marketing and Advertising Podcast Episodes

FAQ

How many episodes does The Insurance Marketing and Advertising Podcast have?

What topics does The Insurance Marketing and Advertising Podcast cover?

What is the most popular episode on The Insurance Marketing and Advertising Podcast?

How often are episodes of The Insurance Marketing and Advertising Podcast released?

When was the first episode of The Insurance Marketing and Advertising Podcast?

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