The Insurance Marketing and Advertising Podcast

A.M. Best Company

The Insurance Marketing and Advertising Podcast is produced in conjunction with the Insurance Marketing and Advertising Summit, set for Nov. 3, 2006 in New York City. The conference is a joint production of the Insurance Media Association and the A.M. Best Company. It focuses on best practices and current strategies for agents, brokers, carriers, reinsurers and other insurance-related organizations. Details are available at http://www.insurancemedia.net

...more

All episodes

Best episodes

Top 10 The Insurance Marketing and Advertising Podcast Episodes

Best episodes ranked by Goodpods Users most listened

LeConte Moore: There's No Business Like Show Business Insurance

The Insurance Marketing and Advertising Podcast

08/27/14 • -1 min

Insurers serving the entertainment industry find their efforts work best when they adopt many of the same tactics as their audience: informative presentations and high-impact materials backed by an energetic approach. Broker LeConte ("Count") Moore is managing director of DeWitt Stern's entertainment and media division. Moore is a featured speaker at this year's Insurance Marketing and Advertising Summit, set for Thurs., Oct. 30 in Jersey City, N.J.

08/27/14 • -1 min

WRIN.tv's Greene on Video in Insurance Marketing

The Insurance Marketing and Advertising Podcast

11/08/13 • -1 min

John Greene shares WRIN.tv’s growth and experience in video production and underscores the central role video is playing in the insurance marketing tool kit.

11/08/13 • -1 min

Jeff Hughes and Andy Meng on How Insurance Marketers are Leveraging Big Data

The Insurance Marketing and Advertising Podcast

10/30/13 • -1 min

Jeff Hughes of Assurant Solutions and Andy Meng of Merkle discuss how insurers are finding new ways to meld in-house, third-party and social information to better identify prospective customers and shape their marketing messages.

10/30/13 • -1 min

Sun Life's Ed Milano Discusses Company's Multi-Prong Marketing Approach to Brokers and Consumers

The Insurance Marketing and Advertising Podcast

10/09/13 • -1 min

The vice president of marketing for Sun Life Financial U.S. Ed Milano talks about the many ways the company reaches out to brokers and consumers including a partnership with the National Basketball Association.

10/09/13 • -1 min

NJM's John Hardiman Examines Social Media's Impact

The Insurance Marketing and Advertising Podcast

09/19/13 • -1 min

New Jersey Manufacturers' John Hardiman examines the role social media plays in connecting with policyholders, especially during catastrophic events like Hurricane Sandy.

09/19/13 • -1 min

Project CAP CEO on Digital Marketing for Independent Agents

The Insurance Marketing and Advertising Podcast

08/23/13 • -1 min

Chip Bacciocco, CEO of Project CAP, talks about the launch of the new TrustedChoice.com website that allows consumers to research insurance topics and get real-time quotes from multiple carriers, along with the need for digital marketing by independent agents.

08/23/13 • -1 min

Marc McFarland and Tom Morgan on Reaching Younger Workers

The Insurance Marketing and Advertising Podcast

08/08/13 • -1 min

Tom Morgan and Marc McFarland of Adams & Knight discuss reaching younger consumers where they live and pay attention with a message about disability that resonates.

08/08/13 • -1 min

Leilani Brown on Relaunching a Global Brand

The Insurance Marketing and Advertising Podcast

10/19/12 • -1 min

Leilani Brown, chief marketing officer for Starr Cos, will speak at the 2012 A.M. Best Insurance Marketing and Advertising Summit about how her company is creating focused, effective messaging and spreading its wings globally.

10/19/12 • -1 min

How Chubb Used Cross-Channel Marketing to Restart Auto Markets

The Insurance Marketing and Advertising Podcast

09/27/12 • -1 min

Joanna McNamara of Chubb Personal Insurance and Andy Meng of Merkle explain how they help launched a new program to better identify prospects and help agents acquire customers for personal lines business in the latest edition of The Insurance Marketing Podcast. Both are featured speakers at Best’s Review magazine’s Insurance Marketing and Advertising Summit, set for November 7 in Jersey City, N.J.

09/27/12 • -1 min

IBM's Kesterson-Townes: Today's Insurance Customers Really Are Different

The Insurance Marketing and Advertising Podcast

09/03/14 • -1 min

IBM's Lynn Kesterson-Townes says the nature and activity of today's insurance prospects and customers are changing rapidly, leaving some insurers with less-effective approaches to marketing and communicating.

09/03/14 • -1 min

FAQ

How many episodes does The Insurance Marketing and Advertising Podcast have?

The Insurance Marketing and Advertising Podcast currently has 69 episodes available.

What topics does The Insurance Marketing and Advertising Podcast cover?

The podcast is about Podcasts and Business.

What is the most popular episode on The Insurance Marketing and Advertising Podcast?

The episode title 'LeConte Moore: There's No Business Like Show Business Insurance' is the most popular.

How often are episodes of The Insurance Marketing and Advertising Podcast released?

Episodes of The Insurance Marketing and Advertising Podcast are typically released every 9 days.

When was the first episode of The Insurance Marketing and Advertising Podcast?

The first episode of The Insurance Marketing and Advertising Podcast was released on Sep 8, 2006.

Show more FAQ

Comments

0.0

out of 5

No ratings yet