The Insurance Marketing and Advertising Podcast - Shane Boyd and Jennifer Wislocki of Travelers on Golf Sponsorships, the Return of the Red Umbrella

Shane Boyd and Jennifer Wislocki of Travelers on Golf Sponsorships, the Return of the Red Umbrella

10/22/08 • -1 min

The Insurance Marketing and Advertising Podcast

Shane Boyd and Jennifer Wislocki of Travelers discuss the strategy behind the insurers' sponsorship of a high-profile PGA event. They also explain how Traveler's re-acquisition of its iconic red umbrella logo ties into that effort.

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Nancy Carini on Conning & Co.'s Rebranding Campaign

Nancy Carini describes the strategy and execution that Conning & Co. to update its branding message to the insurance industry, the resources required and why branding is not an overnight process.

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Nationwide's Steven Schreibman on Why Insurers Should Not Fear YouTube

Steven Schreibman, who helped launch Nationwide's "Life Comes at You Fast" and other high-profile marketing campaigns, urges insurance marketers to leverage the power of viral marketing. Schreibman is a keynote speaker at the Insurance Marketing and Advertising Summit, set for Thursday, Nov. 6, at the Marriott Marquis in New York City.