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The Insurance Marketing and Advertising Podcast - Christopher Sorgie of New York Life on Little League Ad Strategy

Christopher Sorgie of New York Life on Little League Ad Strategy

12/01/11 • -1 min

The Insurance Marketing and Advertising Podcast
Christopher Sorgie, corporate vice president of advertising at New York Life explains its "Get in the Game" strategy: looking at the insurer's sponsorship, how and why it chose this venue and what insurance marketers need to know about matching sports marketing to their business.
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Christopher Sorgie, corporate vice president of advertising at New York Life explains its "Get in the Game" strategy: looking at the insurer's sponsorship, how and why it chose this venue and what insurance marketers need to know about matching sports marketing to their business.

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