The Inspired Business Podcast - 46 | My Top 3 Recommended Digital Marketing Strategies for 2024

46 | My Top 3 Recommended Digital Marketing Strategies for 2024

01/08/24 • 16 min

Is this the year you’ll finally crush your online business goals? It can be... if you know how to promote your content consistently and powerfully. In this episode I’m unveiling my top three favorite marketing strategies for selling digital products and services and growing your income month over month. Best part? None of them rely on social media.
So plug in your earbuds and tune in to this helpful overview of three digital marketing activities you should focus on in 2024. I’ll show you how to grow your email list, reach the right customers, and finally break through your biggest goals toward recurring revenue.

Highlights:

Why natural born planners have an advantage in marketing
Yes, friends, it IS possible to build a successful, profitable business without social media
Why everything you do should feed your email list
Three types of marketing mails and what to say in each of them
A math equation for measuring email marketing success
Two reasons why partner marketing is so effective
Why webinars still work (especially when merged with partner marketing)

Resources mentioned in this episode:

Email marketing series on The Inspired Business Podcast:

Ep. 16: How to Get More Email Subscribers
Ep. 17: How to Communicate with Your Email Subscribers
Ep. 18: How to Turn Your Email Subscribers Into Paying Customers

The Truth About Webinars workshop (plus a chance to get my high-converting webinar slides template)

Email Becky at [email protected] or DM on Instagram @beckykopitzke

Are you a digital marketing genius? Take our quiz to find out!
Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious

Highlights:

Why natural born planners have an advantage in marketing
Yes, friends, it IS possible to build a successful, profitable business without social media
Why everything you do should feed your email list
Three types of marketing mails and what to say in each of them
A math equation for measuring email marketing success
Two reasons why partner marketing is so effective
Why webinars still work (especially when merged with partner marketing)

Resources mentioned in this episode:

Email marketing series on The Inspired Business Podcast:

Ep. 16: How to Get More Email Subscribers
Ep. 17: How to Communicate with Your Email Subscribers
Ep. 18: How to Turn Your Email Subscribers Into Paying Customers

The Truth About Webinars workshop (plus a chance to get my high-converting webinar slides template)

Email Becky at [email protected] or DM on Instagram @beckykopitzke

Previous Episode

45 | Should You Wait for Inspiration Before You Create?

Don’t you love it when a message practically writes itself? It’s that moment when God suddenly downloads some brilliant piece of content into your brain, and you get to receive it, record it, and share it with the world... all for His glory.
But life doesn’t work that way every day. As content creators and business owners, we know work still needs to get done whether it’s divinely inspired or not. As faith-based creators, how are we to handle the tension between inspiration and craft?
Does it honor God to create content without waiting on His direction? How can we build a sustainable business if those moments of inspiration don’t gel with our deadlines? And what are we really called to do as contentpreneurs? The answer might be much simpler than you think.
Tune into this episode of The Inspired Business Podcast to discover what the Bible says about inspiration from God, creating messages of hope even when we don’t “feel” like it, and how to treat your calling with respect for the One who called you... and the ones He called you to serve.
Highlights:

My clearest memory of God-inspired content
What inspiration means and doesn’t mean
God equips us to do His will... even when it doesn’t “feel” inspired
God has also commanded us to be ready
What it looks like when the Holy Spirit answers our prayers for words
You have everything it takes to create... plus this one key ingredient
The role of planning for the business-minded content creator
Three tips for making your creative work a craft
Why the results don’t matter as much as we think they do

Resources mentioned in this episode:

The Sound of Snow Falling... blog post from BeckyKopitzke.com, December 2012
Colossians 3:23
2 Timothy 3:16-17
1 Peter 3:15

Next Episode

47 | What Is Partner Marketing and How Does It Work? (Partner Marketing Series Part 1)

Partner marketing is one of my favorite methods for generating leads to my online business and growing my email list. It checks all the boxes of a great marketing strategy: low-cost (and in many cases, totally free), effective at bringing in boatloads of leads at one time, easy to execute, and centered on building real relationships (not algorithms). Sign me up, amen?
But how does partner marketing work, exactly? What will it look like inside your own business? And why in the world would anybody want to partner with you in the first place? All these questions and more are waiting to be answered inside today’s episode of The Inspired Business Podcast. Click play and let’s be encouraged together!
Highlights:

How I can work when my kids are in school and take a break when they’re not (a.k.a the beauty of running your own schedule)
The definition of partner marketing and its many buzz-word synonyms
Three reasons why partner marketing is my fav
What’s in it for the partner?
How much should you pay an affiliate?
Go for the Triple Victory

Resources mentioned in this episode:
Last week’s episode: My Top 3 Favorite Marketing Strategies for 2024