The Inspired Business Podcast - 24 | Self-Promotion: How Should Christian Content Creators Market Themselves?

24 | Self-Promotion: How Should Christian Content Creators Market Themselves?

02/20/23 • 32 min

Afraid of self-promotion? Your book, podcast, coaching group or online course is NOT about you, that’s true. It’s about serving your customers and glorifying God with your talents. Yet hiding under a rock is not good stewardship—or good for business.
As a Christian content creator, you are the face of your business; therefore, it’s important to put yourself out there, promoting your work without coming across as salesy. How? This episode will break it all down. We’ll explore some foundational truths about why it’s okay to get paid in the first place, how to find freedom and courage to tell people about your work, and three tips for ensuring you don’t turn into an ego monster.
Highlights:

Why are we so afraid of marketing ourselves?
What we can learn from King David about self-promotion
Marketing is not peddling; it’s something else {which requires an explanation}
Profiting from the gospel: what it means and doesn’t mean
Biblical support for earning an income from your content (and therefore promoting it)
Three tips for avoiding becoming salesy
My little side rant about four-star reviews

Resources mentioned in this episode:
Commentary on 2 Corinthians 2:17... click HERE
My coaching group, The Funnel Club
My digital products course, Profitable Digital Products Method
Email me at [email protected].

Are you a digital marketing genius? Take our quiz to find out!
Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious

Why are we so afraid of marketing ourselves?
What we can learn from King David about self-promotion
Marketing is not peddling; it’s something else {which requires an explanation}
Profiting from the gospel: what it means and doesn’t mean
Biblical support for earning an income from your content (and therefore promoting it)
Three tips for avoiding becoming salesy
My little side rant about four-star reviews

Previous Episode

23 | How to Host a Successful Online Summit: Pros, Cons, and the Lessons I Learned

Thinking of hosting an online summit? In this episode we’ll explain what a summit really is (hint: it’s not just a conference, it’s a tool), the primary purpose behind hosting an online summit, the two major benefits of online summits and how to maximize them, plus a few tips of what NOT to do based on my experience on both sides of the table (as summit guest and summit host). This episode is packed with info and a few snarky soapbox moments, so get ready for a behind-the-scenes look at online summits in their underwear... no fancy hype here!
Highlights:

Online summits, explained
Why should you consider hosting an online summit?
How to maximize the two primary “payoffs” of running an online summit
Your guest experts are the key to your summit’s success
What to do and NOT do to motivate guest experts to share about your summit
I’m calling this total bunk and I’ll tell you why
One strategy I might try—the good numbers game
Don’t believe the hype (on either side of the spectrum)
A final word of encouragement because results aren’t guaranteed

Resources mentioned in this episode:
Build Your Skills Workshop Series: Self-Publishing Checklist—Everything You Need to Know to Self-Publish a Book... Successfully (with Alexa Bigwarfe)
The Inspire Summit
Praying Christian Women Online Prayer Conference

Next Episode

25 | How to Launch a Podcast in 4 Easy Steps

Confused about what it takes to launch a podcast? Join the club. Podcasting can seem like an enigma from the outside looking in. What do you need to do in order to make sure your new podcast doesn’t fall flat? Is there a magic formula to announcing a successful podcast? Not really. But there are some simple best practices you can follow.
This episode of The Inspired Business Podcast is all about giving you an inside look at the steps required to start a podcast so you can move confidently toward your own podcast launch. We’ll talk about the nuts and bolts of recording and publishing your episodes, as well as how to get listeners rallied around your podcast before it even goes live. You’re going to discover that launching a podcast is not actually confusing or difficult at all, once you know the steps to take.
Highlights:

Four steps to follow in order to successfully launch your podcast
Why you need a trailer and kick-off episodes posted for launch day
Recommended tools for recording your podcast episodes
Recommended tools for hosting your podcast
Recommended podcast directories (and how to submit to them)
How to tell people about your podcast and ask for reviews

Resources mentioned in this episode:
Misty Phillip - Spark Media Ventures
Spark Collective - Misty’s private member group
Carrie Vajko - Podcast marketing expert
Podcast recording tools: