The Inspired Business Podcast - 22 | DIY vs Outsourcing for Digital Products and Sales Funnel Technology: Can You Really Learn to Do It Yourself, or Should You Hire an Expert?

22 | DIY vs Outsourcing for Digital Products and Sales Funnel Technology: Can You Really Learn to Do It Yourself, or Should You Hire an Expert?

02/06/23 • 17 min

Scared of all the technology involved in running an online digital products business? There are pros and cons to doing it yourself. When is outsourcing your tech tasks actually a better choice? Do you really have to learn how to use Kajabi, ConvertKit, WordPress, ThriveCart, LeadPages, Zapier, MailChimp, oh my!
In this episode, we’re exploring the good, the bad, and the ugly of managing digital marketing platforms yourself vs. hiring an expert to manage it for you. If you’re a content creator and you got into the online space to make a difference in people’s lives, technology does not have to be an obstacle to your success. In fact, tech platforms should serve as a vehicle toward your success. The key is to decide how you’re going to utilize them to your best advantage.
Highlights:

A quiz to test your tech knowledge
It’s not about CAN you do it, but do you WANT to
Technology should make your job easier, not harder.
Pros and cons of DIY
Pros and cons of outsourcing (#1 - surprise)
The one point I wish I didn’t have to make
DIY or outsourcing, we can help

Resources mentioned in this episode:
The Funnel Club
Custom build services || We’ll build your product or sales funnel for you

Are you a digital marketing genius? Take our quiz to find out!
Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious

A quiz to test your tech knowledge
It’s not about CAN you do it, but do you WANT to
Technology should make your job easier, not harder.
Pros and cons of DIY
Pros and cons of outsourcing (#1 - surprise)
The one point I wish I didn’t have to make
DIY or outsourcing, we can help

Resources mentioned in this episode:
The Funnel Club
Custom build services || We’ll build your product or sales funnel for you

Previous Episode

21 | How Doing Less Can Lead to More Sales: Three Tips for Simplifying Your Online Business in Order to Scale Your Results

Are you ready to make more sales without spreading yourself thin? That’s the goal of scaling an online business, but it requires some prep work. In this episode we’ll talk about the difference between seasons of expansion and seasons of selection, and how one leads to the other. I’m giving you a peek under the hood of The Inspired Business today and sharing what’s working for me, what totally flopped last year, and how I’m planning to grow without making myself crazy. Then we’ll wrap up with three big tips for simplifying your business so you can scale your results to new heights.
Highlights:

My word for the year: simplify
What pre-simplification looks like (maybe you can relate)
Wins and losses in 2022
How I shed $4K in one month (not recommended)
We can do our due diligence, but one part of the decision process is not up to us
Experimentation/Expansion vs. Selection/Simplification
My two goals for this year
My primary strategies for growth
Three key tips for simplifying your business in order to scale your results

Resources mentioned in this episode:
The Inspired Business Guide Bundle
Profitable Digital Products Method
The Funnel Club
Want to partner with Becky by hosting a digital products masterclass? Contact her at [email protected].

Next Episode

23 | How to Host a Successful Online Summit: Pros, Cons, and the Lessons I Learned

Thinking of hosting an online summit? In this episode we’ll explain what a summit really is (hint: it’s not just a conference, it’s a tool), the primary purpose behind hosting an online summit, the two major benefits of online summits and how to maximize them, plus a few tips of what NOT to do based on my experience on both sides of the table (as summit guest and summit host). This episode is packed with info and a few snarky soapbox moments, so get ready for a behind-the-scenes look at online summits in their underwear... no fancy hype here!
Highlights:

Online summits, explained
Why should you consider hosting an online summit?
How to maximize the two primary “payoffs” of running an online summit
Your guest experts are the key to your summit’s success
What to do and NOT do to motivate guest experts to share about your summit
I’m calling this total bunk and I’ll tell you why
One strategy I might try—the good numbers game
Don’t believe the hype (on either side of the spectrum)
A final word of encouragement because results aren’t guaranteed

Resources mentioned in this episode:
Build Your Skills Workshop Series: Self-Publishing Checklist—Everything You Need to Know to Self-Publish a Book... Successfully (with Alexa Bigwarfe)
The Inspire Summit
Praying Christian Women Online Prayer Conference