S2 E14 - How to Build Trust as a Leader with Scott Evans

03/24/20 • 33 min

In today's episode of the Inspire Podcast, Bart Egnal speaks with Scott Evans. Scott is the General Manager of Edelman, Toronto. Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Edelman's signature piece of IP is called the "Edelman Trust Barometer". This annual trust and credibility survey remains the most robust exploration of trust across business, government, NGOs and media, gathering perspectives from more than 34,000 respondents in 28 markets. Listen in to learn how trust can be built as a leader, specifically in this uncertain and challenging time. Here are some moments from the conversation: What is Edelman - 02:38.0 Research on "Trust" - 03:54.5 Edelman Trust Barometer - 04:04.1 Trust around the world - 05:03.4 2017 collapse in trust - 05:15.9 Polarization based on class - 05:34.8 Canada has a huge class gap - 06:06.3 Worries of the general population - 06:31.7 Leader's role in building trust - 07:01.4 People are actively craving leadership - 07:13.7 Signing on to more than shareholder value - 08:12.0 Are business leaders truly committed to this? - 08:43.9 Technical experts more trusted than CEO - 09:29.1 Setting the vision - 09:56.7 Leadership team needs to lead by example to make vision work - 10:04.1 Bridging connections with leadership and employees - 10:42.3 How to start building trust in an organization - 11:11.6 A good CEO - 12:03.0 Edelman's values - 12:35.0 Scott's personal values - 13:10.2 Example of CEO with clarity of values - 14:04.8 STARBUCKS EXAMPLE - 14:14.7 What do leaders do with their values? - 16:40.2 PAYPAL example - 17:03.8 NBA EXAMPLE - 18:12.0 Risks of value-based leadership - 19:17.6 Misalignment with values - 20:30.0 Crucial to align action with values - 20:59.5 Pressure of transparency - 21:41.2 Edelman's role for CEOs - 22:04.7 Building community trust - 23:23.0 Interactions - 23:31.5 UNILEVER EXAMPLE - 23:51.3 Affordable housing initiative EXAMPLE - 25:32.6 What can employees do? - 28:03.2 Speaking up internally - 28:22.1 bringing up issues where value = action don't match - 29:40.8 Parting thoughts - 31:06.9

Previous Episode

S2 E13 - BONUS International Women's Day Live Podcast at CN

In today's special episode of the Inspire Podcast Bart Egnal sits down with leaders from CN, to share experiences and insights that will help advance the goals of gender equity. Bart, and the CN panel discuss the barriers to equity that exist today, what women can do to speak up, be heard and be recognized, the role of men as allies, and what organizations should do to create inclusive environments. The panel: Janet Drysdale - Vice President, Financial Planning Diane Lewis - Senior Manager Mohit Bhat - Head of Enterprise and Digital Architecture, Tech strategy, R&D Rachelle Glazier - Chief Mechanical Officer Here are some moments from the conversation: Introducing Bart - 05:47.9 Bart begins discussion - 07:06.0 Introductions - 08:19.7 Some stats on gender equity - 12:00.4 CN's stats on gender equity - 13:33.7 Comparing CN to other Canadian Companies - 15:09.7 Why improve gender equity? - 15:39.6 Stats on the benefits of inclusion - 16:30.6 Why is progress so slow in the industry? - 17:10.6 Barriers for women - 18:59.4 Women of colour - barriers - 21:32.9 Advice from successful women at CN - 23:03.9 Mistakes for women to avoid - 29:42.5 The role of the organization in promoting inclusion/diversity - 33:19.7 "Diversity Debt" - 34:16.7 Setting targets - 38:11.5 Competing for talent - 39:56.6 Tipping point -- 30% - 40:29.4 Tangible things that need to change for women to thrive - 41:20.9 How to be a great ally - 45:55.8 Hiring outside of your comfort zone - 51:20.8 Closing thoughts - 53:28.1

Next Episode

S2 E15 - What Leaders Can & Should Say During This Crisis With Howard Forman

In today's episode of the Inspire Podcast. Bart Egnal interviews Howard Forman. Howard is a professor of Diagnostic Radiology, Public Health, Economics & Management at the Yale School of Management. He's been a voice of pragmatism and realism through this crisis. Listen in to get a better understanding on what the next 6 months will look like in North America concerning the virus, along with what leaders should & shouldn't be communicating to their teams. Here are some moments from the conversation: About Howard Forman - 02:29.3 How did you become a public voice for COVID 19? - 03:15.2 What is the next month going to look like? - 06:17.3 What does the 6 month forecast look like? - 08:20.8 How does Canada's response look? - 09:39.1 Advice for leaders - 11:07.0 What should leaders be communicating to staff, employees and customers - 13:01.2 Recommended news and info sources - 15:40.6