Fresh From the Oven: The Rise of Baking During the Pandemic. Will the Trend Continue? Our Interview With the co-CEO of King Arthur Baking Co.
04/06/21 • 31 min
Efforts to mitigate the spread of COVID-19 meant that consumers spent considerably more time confined to their homes last year, and many of these consumers turned to baking to help alleviate stress and/or boredom. Because of this, we observed that baking had become something of a national pastime. In this episode, we interviewed Ralph Carlton, co-CEO of King Arthur Baking Company, to see if consumers were continuing to keep their hotline buzzing and for his thoughts on the outlook for baking in the coming months.
If you like these insights, subscribe to our free weekly email newsletter where we share data-packed infographics, insightful articles, food & beverage industry trends and more.
Efforts to mitigate the spread of COVID-19 meant that consumers spent considerably more time confined to their homes last year, and many of these consumers turned to baking to help alleviate stress and/or boredom. Because of this, we observed that baking had become something of a national pastime. In this episode, we interviewed Ralph Carlton, co-CEO of King Arthur Baking Company, to see if consumers were continuing to keep their hotline buzzing and for his thoughts on the outlook for baking in the coming months.
If you like these insights, subscribe to our free weekly email newsletter where we share data-packed infographics, insightful articles, food & beverage industry trends and more.
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