The Insatiable Appetite

Come along for a podcast that describes a Hartman Group trend trek with provisions inspired by our newly released report Modern Approaches to Eating. Hartman Group trend treks have a long history of exploring food culture and sustainability-related destinations in the Pacific Northwest and have ranged from company treks to cannabis dispensaries, recycling centers and food trucks to Starbuck's Reserve Roastery and Bastyr University's vegan cafeteria (to name but a few unique trek destinations).

In this episode, and based on our Modern Approaches to Eating report's exploration of complex consumer eating approaches, we describe our reactions to various snacks and beverages that orient to keto and plant-based ingredients and marketing. Find out our reactions to a variety of different snacks and beverages including (but not limited to):

• Plant-based jerky from Country Archer Provisions and Beyond Meat
• Chicken chips (from EPIC Provisions)
• "Keto-Friendly" Gummy Bears with added fiber (from Lily's Sweets)
• Cauliflower-based snacking crackers
• Upcycled banana chips (from Barnana)
• Gluten-free brownie brittle (from Sheila G)
• Probiotic seltzer (from Molson Coors)

Listen in and learn more about how plant-based and keto trends are shaping up to include products like those tasted here with connections to gut health, low-carb, low sugar, vegetables, good fats and protein from sources like nuts, seeds and legumes.

The podcast finishes with a discussion about how going forward (and as observed in our Modern Approaches to Eating report) among very diverse eating goals and habits, consumers are increasingly interested in holistic nutrition and its connections to whole food ingredients.

Interested to learn more about consumer eating occasions? Our new Modern Approaches to Eating report explores in-depth the spectrum of eating approaches that consumers pursue today, along with the attitudes, needs and goals that motivate them and the considerations and challenges they encounter along the way.

Download a copy of the Modern Approaches to Eating study overview and order form here.

Learn more about how Hartman’s syndicated reports can be an essential resource to help you navigate the way forward in these uncertain times. Contact: [email protected]

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Meals in American households are woven into the cultural fabric of everyday life: They serve as a unifying experience shared by most, if not all, consumers. As we approach nearly two years of a pandemic, how do Americans think about and approach meals and cooking today? In this podcast, find out as our analysts provide chapter-by-chapter highlights from our new report, At the Dining Table: American Meals and Cooking. Trends discussed include planning, procuring, and preparation of meals, archetypes of food-engaged consumers, changes in daypart meal occasions (breakfast, lunch, dinner), and in-depth analysis of how we cook today, ranging from purchase and use of appliances to scratch cooking (and the “ideal meal”), ingredients, and sources used.

Two tidbits from the podcast: "55% of consumers say that they love or like cooking, but just as many hate having to clean up afterwards" and "fully 20% of all consumers have got an air fryer since March, 2020." Have a listen to learn more about how Americans approach the institution of meals today and what business opportunities exist for the food industry to meet the changing needs of consumers.

Download an overview of the At the Dining Table here.

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In this podcast, we present a Hartman Group review of dozens of trend treks our company has made to explore the frontiers of food culture, health and wellness and sustainability.
Hartman Group trend treks have a long history of exploring these topics and more in destinations in the Pacific Northwest (and virtually) and have ranged from company treks to tea shops, cannabis dispensaries, chocolate factories, recycling centers and food trucks to Starbuck's Reserve Roastery and Bastyr University's vegan cafeteria (to name but a few unique trek destinations).
In this episode, we discuss previous trend treks and then focus in on exploration of injera (a fermented, pancake-like flatbread derived from the grain teff), Ethiopian cuisine and related topics like immunity, fermentation, gluten-free, digestion, plant-based and health and wellness.
Listen in and learn more about how injera meets many trend-forward consumer needs and may also represent unique opportunities for food and beverage marketers as well as restaurant operators.
Interested in how topics like fermentation are influencing consumers and the food and beverage marketplace? The Hartman Group’s Food & Technology 2022 study (which is now fielding) builds on and updates our 2019 research and explores evolving consumer awareness, attitudes, usage, and drivers around a range of food-tech advances and innovations. In particular, the study explores technologies related to food production and in-home food management through the consumer lens.
You can download a copy of the Food & Technology 2022 study overview and order form here.
Learn more about how Hartman’s syndicated reports can be an essential resource to help you navigate the way forward in these uncertain times. Contact: [email protected]More information about Hartman Group capabilities and services is available here.

If you like these insights, subscribe to our free weekly email newsletter where we share data-packed infographics, insightful articles, food & beverage industry trends and more.

Efforts to mitigate the spread of COVID-19 meant that consumers spent considerably more time confined to their homes last year, and many of these consumers turned to baking to help alleviate stress and/or boredom. Because of this, we observed that baking had become something of a national pastime. In this episode, we interviewed Ralph Carlton, co-CEO of King Arthur Baking Company, to see if consumers were continuing to keep their hotline buzzing and for his thoughts on the outlook for baking in the coming months.

If you like these insights, subscribe to our free weekly email newsletter where we share data-packed infographics, insightful articles, food & beverage industry trends and more.

What's behind the unique Hartman Group drive to interpret a changing consumer culture? Two long-time Hartman experts discuss the foundations of a company dedicated to unwinding consumer behavior using curiosity and provocative thinking.

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