Episode 47: Maria Milusheva

10/11/22 • 32 min

Welcome to the first episode of SAW IT. AM IT. A series of conversations hosted by Shannon Crowe featuring some of the wonderful creative leaders Shannon met at Cannes Lions SEE IT BE IT program in 2017. Today’s guest is Maria Milusheva.

Maria is Creative Director & Partner at Noble Graphics. Working in advertising since 2005 (17 years and counting!) Maria joins us on The Imposterous as she prepares to head off on maternity leave. We’re so thankful to be talking to Maria today.

For the past 12 years Maria has been developing ideas for some of the biggest beer brands. Her favorite business idea is turning a small local brand into No1 beer in Bulgaria, all without a single shot of male friendship or anyone saying ‘cheers’. Quite a feat huh!

Zooming in from Bulgaria, one of the oldest countries in Europe and the only European country that hasn't changed its name since the year it was established, Maria reminds us Bulgaria ranks first in the world in terms of women's participation in the communication and information technology sector. BUT when it comes to personal life, no official statistics are being gathered and released in Bulgaria about violence against women. One of the many contradictions and challenges that keeps Maria fighting the good fight for women in advertising and all the women of Bulgaria.

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Episode 46: Alvin Teoh

In his uniquely brilliant laconic style, a way of speaking and thinking that we’ve quickly come to love here at The Imposterous Alvin says,

“It feels like forever, but I am still new at this job. I've been ECD for some years now and I feel I need another 200 more to fully understand what the heck I am doing. I like the work, can't say I love the job. Been working on an array of Brands from Telco to Paint, from Insurance to Cable TV. I’ve had experience doing work for Banks, Tourism, Milk, Herbal Medicine, Automobile, and must I list it all here? Also started a social collective called Kita Kawan Mah to play a role in addressing the rise of racism in this country by promoting inter-racial friendship and dialogue. Apart from that, there is also a Project I See, an annual event where we harness the power of the arts community to help the public understand obscure, misunderstood or abused communities like the migrant, refugee and indigenous peoples. We started this in 2013. In all the work that I try to do, stripping away all the rocket science, I try to speak to the heart. I've never really believed in Brands speaking to Target Market. It's always heart to heart. Or person to person. Communication is personal. And while I believe in all that, I have to admit it's hardly ever easy to get to that level. We've had our hits and misses. More misses than hits to be honest. But still, it's a good place to start. And if we're consistent in this pursuit, we'll get there one day. While I am alive, hopefully.”

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Episode 48: Lizi Hamer

Here we are, back with the second installment of SAW IT. AM IT. A series of conversations hosted by Shannon Crowe featuring some of the brilliant creative leaders Shannon met at Cannes Lions SEE IT BE IT program in 2017.

Today’s guest is Lizi Hamer.

The Drum named Lizi as one of the world's most creative women, Cannes Lions selected her in the top 15 female creative directors globally, she co-Authored Creative Super Powers, Co-founded SisuGirls, and continues to build the SheSays Community.

Lizi earns attention through her StoryHunting techniques, a powerful network of collaborators, novel thinking and a belief that creativity can change the world.

From carting half a tonne of prawns into the desert to re-launch a beer and designing the first Lego character with ears to challenging masculinity in Australia and getting 500,000 people in Asia to touch music, Lizi’s creativity is as contagious as it is impactful.

Her campaigns have brought a blind man’s world to life, changed law, and won awards for impact, storytelling, and craft, leading Lizi to be labeled as one of the most creative Women in the World.