Episode 45: Anouk Jans

09/26/22 • 40 min

Anouk Jans creates creative concepts, brand identities, campaigns, social media strategies and digital content to help define, establish and build international love brands that shape culture. Driven by a pioneering spirit, Anouk gives brands an opportunity to rethink marketing by creating dynamic campaigns for today’s audience, with stories about purpose, values and human nature.

At The Imposterous Head Office Anouk Jans’ name has featured at pretty much every all-staff meeting and we’ve been in a particular hurry to talk to her since the launch of Kill Your Darlings - A documentary about the world of modern advertising and the talent defining it. A story seen through the wide-open eyes of Anouk, a young Creative Director looking for answers, positive change and a brighter future for herself and everyone that loves the business of creativity. The documentary stars and follows the youngest Creative Director in Germany as she ponders her future in the industry and travels the world interviewing industry legends such as Scott Galloway, Cindy Gallop, Fernando Machado, Rob Reilly, and many more. As Anouk puts it, “When I first started in this industry, I didn’t question anything – not the structures, not the hierarchies, or the working hours. However, as the years passed, I saw the creatives around me suffer and become cynical about the industry, including myself.”

It was incredible to talk to Anouk and to produce this episode, it’s a conversation we’re sure will stay with us for a long time to come.

It was incredible to talk to Anouk and to produce this episode, it’s a conversation we’re sure will stay with us for a long time to come.

Previous Episode

Episode 44: David Smith + Mums in Ads

David Smith is a creative thinker of international standing. Founded Blood UTD in 2016 - an agency that began life with a focus on doing the best work in the space of sport and fitness. But has since evolved to focus on good companies - by good, we mean companies that are focused on generating profit in a manner that is fair and sustainable. This is not about strident wokeness or ardent moralising, but rather the belief that profit and decency don't need to be divergent forces, that there is a path forward where you can make money without messing things up.

Joining David on this episode of The Imposterous is Regina Stoombergin and Julia Spencer aka M.I.A aka Mums in Ads. MIA who is still the most exclusive club in advertising! But the good news is they want you! All you need to do is

1. Be a mum

2. Be in the industry and

3. Find the bloody time to squeeze one more thing in.

Mums In Ads will be on the rooftop at the Corner Hotel in Richmond on Thursday 29 September from 6pm. So if you’re in Melbourne, an Adland mum of whatever sort (hey, we don’t discriminate), join them for a drink.

Next Episode

Episode 46: Alvin Teoh

In his uniquely brilliant laconic style, a way of speaking and thinking that we’ve quickly come to love here at The Imposterous Alvin says,

“It feels like forever, but I am still new at this job. I've been ECD for some years now and I feel I need another 200 more to fully understand what the heck I am doing. I like the work, can't say I love the job. Been working on an array of Brands from Telco to Paint, from Insurance to Cable TV. I’ve had experience doing work for Banks, Tourism, Milk, Herbal Medicine, Automobile, and must I list it all here? Also started a social collective called Kita Kawan Mah to play a role in addressing the rise of racism in this country by promoting inter-racial friendship and dialogue. Apart from that, there is also a Project I See, an annual event where we harness the power of the arts community to help the public understand obscure, misunderstood or abused communities like the migrant, refugee and indigenous peoples. We started this in 2013. In all the work that I try to do, stripping away all the rocket science, I try to speak to the heart. I've never really believed in Brands speaking to Target Market. It's always heart to heart. Or person to person. Communication is personal. And while I believe in all that, I have to admit it's hardly ever easy to get to that level. We've had our hits and misses. More misses than hits to be honest. But still, it's a good place to start. And if we're consistent in this pursuit, we'll get there one day. While I am alive, hopefully.”