
Business Intelligence with Apo Demirtas – Hotel IQ
03/18/15 • -1 min
This episode is about Business Intelligence. Whether you’re actively aware of it or not, your Property Management System is constantly generating a ton of data on a daily basis. And this data, if sliced and diced the right way, can present you with some excellent opportunities to boost revenue. But the challenge is to find a way to effectively tabulate and measure this data.
Recently, I was made aware of a tool called Hotel IQ and the company behind it is Intelligent Hospitality. I reached out to them and they were gracious enough to give me an in-depth demo of what their system could do. I’ll be honest – I was seriously impressed! The ease and speed at which this system could work its way through enormous amounts of data was staggering. And it was one of the easiest platforms to operate. The best part – It is surprisingly affordable.
In this podcast, I speak with Apo Demirtas – The CEO and Founder of Intelligent Hospitality and we discuss the Decision Support tool as well as speak about opportunities that hoteliers can take advantage of. As Apo points out in the podcast, they’re not a technology company – They are hoteliers and business strategists who understand business intelligence.
Great conversation – check it out!
This episode is about Business Intelligence. Whether you’re actively aware of it or not, your Property Management System is constantly generating a ton of data on a daily basis. And this data, if sliced and diced the right way, can present you with some excellent opportunities to boost revenue. But the challenge is to find a way to effectively tabulate and measure this data.
Recently, I was made aware of a tool called Hotel IQ and the company behind it is Intelligent Hospitality. I reached out to them and they were gracious enough to give me an in-depth demo of what their system could do. I’ll be honest – I was seriously impressed! The ease and speed at which this system could work its way through enormous amounts of data was staggering. And it was one of the easiest platforms to operate. The best part – It is surprisingly affordable.
In this podcast, I speak with Apo Demirtas – The CEO and Founder of Intelligent Hospitality and we discuss the Decision Support tool as well as speak about opportunities that hoteliers can take advantage of. As Apo points out in the podcast, they’re not a technology company – They are hoteliers and business strategists who understand business intelligence.
Great conversation – check it out!
Previous Episode

Interview with Roberta Seiler – Stayful.com
Stayful.com is a company that’s been making waves of late. They’ve been getting some excellent press coverage and the business model is extremely hotel-friendly. So I hopped across to check it out for myself. It didn’t take me very long to see why this is a great resource for hoteliers who want to sell off any unsold inventory for arrivals within the next 30 days. The best part – All reservations are final and the hotel gets paid within 48 hours.
I spoke with Roberta Seiler – VP of Sales and Partner Development, and she delves further into how hoteliers can maximize this resource to their benefit.
So if you are an independent boutique hotel, I highly recommend you consider Stayful.com.
If you like this episode you’ll love
Episode Comments
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/the-hotel-marketing-podcast-19989/business-intelligence-with-apo-demirtas-hotel-iq-709339"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to business intelligence with apo demirtas – hotel iq on goodpods" style="width: 225px" /> </a>
Copy