#005 – Use Sales Psychology To Grow Your Nutrition Business With Jake Toughill

Explicit content warning

06/04/18 • 25 min

In this week’s episode, I interview Jake Toughill to talk about sales psychology and how it can help you get more clients for your nutrition business.
Jake Toughill is a Direct Response Copywriter living in Greenville, South Carolina. He uses persuasive writing and sales psychology to help natural health businesses get more customers.
When not writing, Jake enjoys studying alternative health, spending time at the gym, and exploring the world with his fiancée.
In this interview, Jake and I discuss the following topics:
* What sales psychology is and how it can help you succeed in business
* How to find out what your target market cares about
* What cognitive biases are and how you can use them to your advantage
* How to add value to your services and increase your income with 3rd party products
* How to get started with Facebook Ads
* How to get over your fear of sales
Enjoy the show!
Show Notes
Marketing Mistakes That Can Hurt Your Nutrition Business – Jake Toughill
Find Jake Online:
Website: jaketoughill.com
Book Recommendations:
Influence: The Psychology of Persuasion – Robert B Cialdini PhD
Cashvertising – Drew Eric Whitman

Previous Episode

#004 – How To Enroll Nutrition Clients In 7 Easy Steps with Sherry Rothwell

In this week’s episode, I interview Sherry Rothwell, weight loss mentor, and business coach, on how to enroll new nutrition clients in 7 easy steps.
Sherry Rothwell is a holistic nutritionist (RHN), weight loss mentor and business coach for holistic nutritionists and health coaches.
After healing herself with alternative medicine, Sherry discovered a passion for holistic nutrition. Since then, Sherry has been working in the natural health field (20 plus years!) – from managing health food stores, ‘doula’ ing, owning her own holistic natural mom and baby store – to being an instructor at the Canadian School of Natural Nutrition.
Sherry believes that helping people truly assume responsibility for their own health rests on being able to translate intellectual knowledge into inspiring and paradigm changing diet, lifestyle and mindset shifts – all systematized to get results inside of situationally specific niched based health programs!
In this interview, Sherry and I discuss the following topics:
* How Sherry became a Holistic Nutritionist after struggling with her own health
* Why finding your niche should be the first step you take before starting your nutrition practice
* What tools you need to start a profitable business without going broke
* What the Client Enrollment System is and how it works
* How to learn from prospects and clients to improve your program
* How to package your nutrition services to serve your niche market
* and much more...
Enjoy the show!
Show Notes
Find Sherry Online:
Website: www.nutritionwisdom.com
Social: Facebook Group | Facebook | Twitter | Instagram
Book Recommendations:
Paul Pitchford – Healing with Whole Foods
Lesley Tierra – Healing with the Herbs of Life
Susan S. Weed – Healing Wise
People To Follow:
Kendall SummerHawk
Shaunda Sumpter
Katrina Ruth

Next Episode

#006 – Cricket Protein and Food Sustainability with Stefanie Di Giovanni

In this week’s episode, Lynne interviews Stefanie Di Giovanni, head of product development at Coast Protein, about how Cricket Protein fits into a system of sustainable food supply.
Stefanie is a holistic nutritionist and head product developer at Coast Protein. Passionate about creative cooking and nutrition; she devotes her time to experimenting with insect protein, growing fermented foods and learning Italian.
In this interview, Stephanie and Lynne discuss the following topics:
* Stephanie’s background as a Holistic Nutrition Practitioner
* What allergies cricket protein might can be problematic for
* The nutritional benefits of cricket protein
* Where Coast Protein’s crickets are farmed and sourced from
* and much more...
Enjoy the show!
Show Notes
Picture of a cricket farm in Canada
Find Coast Protein Online:
Website: coastprotein.com
Social: Facebook | Twitter | Coast Protein Instagram | Stefanie’s Instagram