Marketing Myths with Tara Wilder

05/09/20 • 37 min

Are you feeling like a deer in the headlights when it comes to marketing? Wondering where to start, or where your next step should be? This episode is for you.
My guest this week is Tara, an online marketing expert and agency owner. Tara’s original dream was to get a PhD in psychology, but decided midway through earning her bachelor’s degree, decided that it wasn’t for her. She graduated from college and looked for jobs in the marketing industry with no luck. She ended up starting her own web design company and quickly started being found on google with clients.

In this episode, Tara is going to dispel common marketing myths, and teach you how to be confident with your online presence.

Here’s what we can learn from Tara:

You cannot have a business or online presence if you’re afraid of being judged. Fear of judgement is incredibly human, but if you’re going to be afraid and allow that fear to stop you, then you won’t get anything done and it will negatively affect your marketing and business. When you feel afraid, summon the courage and confidence of a child (or even you younger, more carefree and naive self!)
What to have on your website or social media profile to attract your ideal client. If you call out what someone has already experienced, they are more likely to connect with you. It’s important to repel people as well. Be really clear on who your people are. Don’t be afraid to niche down your audience.
Resistance: How to differentiate between the resistance that comes from discomfort and the resistance that comes from that which does not align with your values.

CONNECT WITH TARA:

Instagram: @iamtarawilder

Website: www.tarawilder.com

Podcast: Unforgettable Online Marketing Podcast

In this episode, Tara is going to dispel common marketing myths, and teach you how to be confident with your online presence.

Here’s what we can learn from Tara:

You cannot have a business or online presence if you’re afraid of being judged. Fear of judgement is incredibly human, but if you’re going to be afraid and allow that fear to stop you, then you won’t get anything done and it will negatively affect your marketing and business. When you feel afraid, summon the courage and confidence of a child (or even you younger, more carefree and naive self!)
What to have on your website or social media profile to attract your ideal client. If you call out what someone has already experienced, they are more likely to connect with you. It’s important to repel people as well. Be really clear on who your people are. Don’t be afraid to niche down your audience.
Resistance: How to differentiate between the resistance that comes from discomfort and the resistance that comes from that which does not align with your values.

CONNECT WITH TARA:

Instagram: @iamtarawilder

Website: www.tarawilder.com

Podcast: Unforgettable Online Marketing Podcast

Previous Episode

Content Creation Tips with Olley Thorpe

Today we’re going to target online entrepreneurs and hopefully give you all something you can implement right away in your businesses.

My guest today is Olley Thorpe. Olley runs a Social Media Marketing agency in the U.K. He studied motion graphics & animation in college while working at a shoe shop, but in his final year of college... he quit. His cousin referred him for a job, and despite not being qualified for it, he interviewed and got it (it’s not who you know, it’s what you know!). During this time, he got really into fitness, and decided to become a personal trainer. His attention shifted from going to the gym to learning about the gym, and as soon as he got his qualification, he gave his notice at his job, and got a job working at a gym. But even that left him feeling like there was no room for growth, so he started freelancing, both with video editing and even personal training, and thus began the leap into the entrepreneur, online sphere.

In this episode, Olley and I talk about content creation, platforms (especially YouTube), equipment, and more.

So what can we learn from OIley?

Don’t be afraid to get another job in addition to working on your business. No matter what you do, the 9-5 isn’t going anywhere. Even in this COVID-19 world, if you put yourself out there, you can get a job. If you’re working in a job you don’t like, you have an incentive to get out of it. Even if you work two days a week at a coffee shop, it’s something. If your business is not succeeding, you can always find something.
Repurpose your content. Be strategic with your content and figure out ways you can document and create. Find a platform that you want to dominate. To grow on that platform, you need to speak directly to your ideal client.
Olley’s equipment tips: Cameras, mics, computers, lighting,drones... they are important and can even be a talking point in their business. But equipment is not everything. If you want to create content, save up for a camera, and then once you buy it, you don’t know how to use it, what good is that? Start small (even with your iphone!), and grow your equipment as your business grows.

CONNECT WITH OLLEY:

Olley Thorpe on Youtube

Olley Thorpe on Instagram: @OlleyThorpe

Next Episode

How to Find Your Zone of Genius with Bri Seeley

Are you afraid to feel like you’re being a copycat? Do you want to learn how to stand out as who you are and use your zone of genius in your business?

My guest today is Bri Seeley, Google’s top-ranked entrepreneur coach. Bri helps people tailor-make their businesses to monetize their genius. Being an entrepreneur is quite literally part of Bri’s DNA and part of who she is. Raised by an entrepreneur, she grew up helping with the family business. Naming freedom as her top core value, Bri has always resonated with entrepreneurship and the freedom it provides.

In this episode, Bri is going to talk about how to show up in all aspects of your life as your unapologetic self, how to understand yourself so that you can find the path that works best for you, and finding your zone of genius.

Remember: there isn’t just one way up the mountain. There are hundreds of ways up the mountain. Some are hard, some are easy. Which path is best for you?

Here are some key takeaways from this episode:

What is the zone of genius? The sweet spot between what you’re good at, what you enjoy, and something that comes easily to you.
Which path is right for you? How do you approach risk? When do you leave your “real” job to start your entrepreneur journey? Are you hyper-systemized, or do you go with the flow? There is no right answer. It’s different for everyone!
Know yourself. You cannot show up in your business, personal life, or relationships as your unapologetic self if you don’t know who you are or what you want. Know yourself well enough what aligns for you, what works for you, what feels right to you. You have to be willing to do the work to understand what your flavor of entrepreneurship is.

CONNECT WITH BRI:

www.briseeley.com

Instagram: @briseeley