Programmatic TV Advertising

09/23/19 • 7 min

The GrowRich Podcast by Tech Help Canada

Programmatic TV is the automated buying and selling of broadcast ads but also merges aspects of digital advertising with TV. For example, programmatic advertising allows advertisers to launch programmatic ad campaigns while broadcasting TV. That means viewers can receive your ad while watching TV.

Previous Episode

UGC and Sponsored: The New Google Link Qualifiers

Webmasters are able to qualify certain links on their sites. This is a way of telling Google about the nature of your relationship with the linked page. Until now, the only rel attribute available for qualifying links was "nofollow". Today I discuss UGC and Sponsored link attributes.

Next Episode

How to Be Positive: Why Negativity Kills Creativity

Hanging around negative people affects our outcomes in life. Negativity also kills creativity. Spend enough time entertaining negative thoughts and it becomes near impossible to be creative, which is essential as an entrepreneur or businessperson. Some reports even suggest that several medical issues are caused by negativity. Both positivity and negativity can rewire the mind, making it easier to dwell on either thought patterns at length. Fortunately, the cure for negativity is learning how to be positive.
Book Discussed in This Episode
Mindset: The New Psychology of Success - https://amzn.to/2nbt1OB
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