How to Write High-Converting Blog Posts (With Real Examples)

02/17/25 • 49 min

In this episode, we break down our proven framework for writing high-converting blog posts that can outrank even the biggest competitors. Through three real-world examples, we show you exactly how to write bottom-of-funnel content that both ranks and converts.

You'll learn:

How to write ultra-specific content that shows deep industry expertise
Why most category blog posts fail to convert (and how to fix them)
Why we prefer using blog posts to target category keywords over landing pages

🔍 Case Studies Featured:

Toro TMS (QuickBooks trucking software)
ServiceTitan (inventory management for electrical contractors)
Fusion Academy (best schools for sensory processing disorder)

You'll learn:

How to write ultra-specific content that shows deep industry expertise
Why most category blog posts fail to convert (and how to fix them)
Why we prefer using blog posts to target category keywords over landing pages

🔍 Case Studies Featured:

Toro TMS (QuickBooks trucking software)
ServiceTitan (inventory management for electrical contractors)
Fusion Academy (best schools for sensory processing disorder)

Previous Episode

We Secretly Published an AI-Written Blog Post (Here's What We Learned)

We conducted a secret experiment: writing and publishing a Grow & Convert blog post without telling anyone that we used AI to produce it. In this video, we reveal how it went and share honest insights about using AI for content creation.

Our content strategist and writer Katelyn Urich walks through her process of using different AI tools (Claude and NotebookLM) to write a full blog post, the unexpected challenges she faced, and why the experience actually made her writing worse.

We discuss:

-Why traditional AI writing approaches lead to "mirage content", in other words content that looks good, but lacks substance
-How we used NotebookLM in an unusual way to maintain our signature brand voice and expertise
-The hidden problem with AI writing that becomes apparent only after multiple rounds of editing
-Why AI writing tools might save time for some content creators but fall short for high-stakes content
-Practical ways to use AI as a writing assistant without compromising quality

We share both the promising and problematic aspects of AI writing tools, helping you make informed decisions about incorporating them into your content process.

Next Episode

Top vs. Bottom of the Funnel: Finding Your Brand's Unique 'Wow Moment'

In this episode, we discuss the power of brand marketing versus our typical focus on bottom-of-funnel content.

While Grow and Convert is known for our bottom-of-funnel first approach to content marketing, we explore how creating a strong brand presence generates "free leads" - those customers who can't pinpoint exactly how they found us, but remember our brand when they need our services.

We cover key topics including:

When to focus on bottom-of-funnel vs. when to invest in broader brand building
Why top-of-funnel SEO content often fails to grow a brand
How different companies create their unique "wow moments" (Dropbox, Peloton, ClearScope)
Finding the right marketing approach based on your company's natural strengths and differentiators