
Profit First :: Will It Work for Your Food Business?
07/12/21 • 22 min
You started a business to do good, create change, and earn a living doing something you love... No matter what your WHY is, Financial Sustainability and Profitability ensures that it becomes and remains a reality. Profit First is a national best selling book and Cash Flow Management strategy utilized by businesses across countless industries - from dentist offices to construction firms to real estate agencies to cross-fit gyms - and everything in between.
Many of you have been asking... Will Profit First Work For Your Good Food Business?!
Today on the podcast Sarah is sharing:
WHAT exactly Profit First Is
Common misconceptions
Her journey learning about and implementing Profit First principles
Why she decided to become a Profit First Certified Professional
The answer to the burning question...Will Profit First Work for Your Good Food Business?
As a Mission-driven business owner it’s important for you to do things like pay your team a fair wage, and source the best ingredients.
The Profit First System is the perfect extension to Sarah Delevan Consulting’s already proven systems and strategies for building Profitable Good Food Businesses. We’ve implemented Profit First with a few existing clients and group coaching members, and I’m excited to be officially rolling out updated services and tools to everyone TODAY.
Tune in to learn more, and visit sarahdelevan.com or the thegoodfoodcfo.com to learn about our new + updated services.
LIVE Q+A Session
Join us in the Profitable Food Business Community and RSVP for our Monthly Live Q&A focused on PROFIT FIRST at 11:30am PT on Tuesday, August 3rd by visiting profitablefoodbusinesscommunity.mn.co
Links and Resources:
Sarah Delevan Consulting Website
Sarah’s Instagram: @sarah.delevan.consulting
Connect with Sarah on LinkedIn
Join the FREE Profitable Food Business Group hosted on Mighty Networks
You started a business to do good, create change, and earn a living doing something you love... No matter what your WHY is, Financial Sustainability and Profitability ensures that it becomes and remains a reality. Profit First is a national best selling book and Cash Flow Management strategy utilized by businesses across countless industries - from dentist offices to construction firms to real estate agencies to cross-fit gyms - and everything in between.
Many of you have been asking... Will Profit First Work For Your Good Food Business?!
Today on the podcast Sarah is sharing:
WHAT exactly Profit First Is
Common misconceptions
Her journey learning about and implementing Profit First principles
Why she decided to become a Profit First Certified Professional
The answer to the burning question...Will Profit First Work for Your Good Food Business?
As a Mission-driven business owner it’s important for you to do things like pay your team a fair wage, and source the best ingredients.
The Profit First System is the perfect extension to Sarah Delevan Consulting’s already proven systems and strategies for building Profitable Good Food Businesses. We’ve implemented Profit First with a few existing clients and group coaching members, and I’m excited to be officially rolling out updated services and tools to everyone TODAY.
Tune in to learn more, and visit sarahdelevan.com or the thegoodfoodcfo.com to learn about our new + updated services.
LIVE Q+A Session
Join us in the Profitable Food Business Community and RSVP for our Monthly Live Q&A focused on PROFIT FIRST at 11:30am PT on Tuesday, August 3rd by visiting profitablefoodbusinesscommunity.mn.co
Links and Resources:
Sarah Delevan Consulting Website
Sarah’s Instagram: @sarah.delevan.consulting
Connect with Sarah on LinkedIn
Join the FREE Profitable Food Business Group hosted on Mighty Networks
Previous Episode

How to Improve Your ROI on RangeMe with Georgiana Dearing
Getting your product in front of the right buyers is one of the biggest challenges for CPG brands. While there are multiple platforms to assist brands in getting noticed, they don’t come without nuances and learning how to make the most of them can be complicated and time consuming. Today on the show we’re talking to Georgiana Dearing, RangeME expert and founder of Water Street Marketing for Manufacturers, to learn how to get noticed and make sales with your RangeMe profile.
In this Episode Georgiana shares:
-What is RangeMe, and how it can grow your businesss
-The 5 most common mistakes brands make when using RangeME
The 3 Levels of RangeMe and the benefits of each
WHEN it’s the right time to “level up”
-Proven tips for creating a successful RangeMe profile
-Services Water Street Marketing can provide to assist in creating and maintaining a successful RangeMe profile
If you’ve got a RangeMe account that isn’t performing like you hoped, or if you’ve been considering the platform – this episode is for you!
Meet Georgiana Dearing:
Georgiana Dearing, owner of Water Street Marketing for Manufacturers, has been helping national and regional brands sell in and sell through retail and distribution channels since 1998. She's also the founder of VaFoodie, a digital community celebrating Good Food, Good People, and Good Brands in and around Virginia. A mentor to small business leaders and craft food brands, George hosts The Virginia Foodie, an educational podcast for food entrepreneurs.
LINKS:
Website: https://www.vafoodie.com, https://www.h2ostreet.com
Instagram: @vafoodie @thevirginiafoodieFacebook: Virginia Foodie Marketing GroupLinkedIn: https://www.linkedin.com/in/gdearing/
Twitter: @GeoDearing Clubhouse: @GeoDearing
Sarah Delevan Consulting Website
Sarah’s Instagram: @sarah.delevan.consulting
Connect with Sarah on LinkedIn
Join the FREE Profitable Food Business Group hosted on Mighty Networks
Next Episode

Implementing Profit First in Your Good Food Business
In the last episode of the Good Food CFO Podcast, Sarah shared how she learned about Profit First, her experience in the Profit First Certification process and she answered the question: Will Profit First Work For Your Good Food Business?
In this week’s episode Sarah shares:
- The 4 steps you need to take to start implementing Profit First in your business
- How Profit First differs for Good Food Businesses
- Answers to some frequently asked questions,
- One common mistake that many business owners make when implementing this strategy - so you can avoid it and be successful!
(Before implementing those steps Sarah will revisit her general philosophy and strategy for building financially sustainable and profitable food businesses:
- Becoming Sustainable won’t happen overnight
- It’s difficult to maintain with fast, sweeping changes
- You’ve got to know where you are right now, and where you want to be, in order to create a clear path to profitability
- It takes WORK and an understanding that MORE SALES is not the answer.
-You’ve got to build a financially sustainable business from the inside and once that’s done growing sales WILL produce more profits -- but if you haven’t yet done that work, MORE SALES can equal BIGGER Losses.)
This episode is FULL of information you don’t want to miss out on!
Tune in to learn more, and visit sarahdelevan.com or the thegoodfoodcfo.com to learn about our new + updated services.
LIVE Q+A Session
Join us in the Profitable Food Business Community and RSVP for our Monthly Live Q&A focused on PROFIT FIRST 11:30am PT on Tuesday, August 3rd by visiting profitablefoodbusinesscommunity.mn.co
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