The Good Food CFO podcast
Sarah Delevan
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Top 10 The Good Food CFO podcast Episodes
Goodpods has curated a list of the 10 best The Good Food CFO podcast episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to The Good Food CFO podcast for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite The Good Food CFO podcast episode by adding your comments to the episode page.
Money Mindset Checkup: Are Your Beliefs Holding You Back from Building a Profitable Food Business?
The Good Food CFO podcast
02/01/21 • 54 min
Our personal money mindset and financial beliefs translate into our businesses and can affect how we deal with our finances; from pricing, to how much we pay ourselves, to how much we pay others, and so much more.
In this episode, Sarah is joined by Caroline Snyder, Financial Coach and Founder of Verdi Daily to discuss the many ways that our emotions can play a role in our financial decision making and how we can recognize and overcome the barriers to success that they create.
If you’re a food business owner that feels anxiety, hesitation or fear around the money matters of your food business, you’ll find a ton of value in this episode!
In this Episode of The Good Food CFO Podcast...
- How growing up in a household with an emphasis on doing good, and the belief that making a lot of money was bad, affected Carolines’ personal relationship with money.
- How your personal money narrative can cause fear, anxiety and strong emotions around making important financial decisions like pricing your products right and paying yourself a fair wage from your business
- 5 things you can do to overcome fears, anxiety and resistance to a price changes and other financial decisions in your food business
- Real-life scenarios and reasons WHY food business owners don’t pay themselves, or severely under-pay themselves.
- When it’s OK to NOT pay yourself from your food business.
- The power of having a goal + creating a plan for how to make paying yourself your goal salary a reality!
- What an “In-Kind Donation” is, and how it can help you change your money mindset and reach your salary goals?
MEET CAROLINE SNYDER
Caroline Snyder started her career in public education as a high school teacher and department head. After falling in love with financial literacy she returned to school to get an MBA and worked in the financial industry before founding Verdi - a financial coaching company designed for feminists who want to create their own unique versions of financial success. She believes in the transformative power of mindfulness, financial empowerment and experiential learning - all areas of focus can be seen throughout the Verdi coaching process.
EPISODE RESOURCES + LINKS
Caroline’s Email: [email protected]
Caroline’s Instagram: @verdidaily
Save 10% on Verdi Daily’s 1-on-1 or group coaching with promo code "GOODFOOD"
Sarah Delevan Consulting Website
Sarah’s Instagram: @sarah.delevan.consulting
Connect with Sarah on LinkedIn
Join the FREE Profitable Food Business Community hosted on Mighty Networks
How to Succeed with a "High Priced" Product
The Good Food CFO podcast
02/15/21 • 49 min
It’s common for good food business owners to calculate their perfect product price, only to find that it’s higher than they think they can (or should) sell it for.
Doubts often follow as to whether or not they can successfully sell their product at a premium price, and whether or not the right move is to lower costs.
In this episode Sarah and CPG Consultant Alli Ball discuss the steps you can take to build a successful food business selling a “high priced” product.
In This Episode of The Good Food CFO Podcast...
- Why looking to your target market is key to landing on the right price for your product
- 5 Key Brand Questions to gain clarity on pricing decisions
- The freeing truth that Everyone is not your target audience
- The customer touch points that are important to identify + ensure are “on brand”
- The worst business advice Alli has ever received, and what you can learn from it!
MEET ALLI BALL
Alli Ball is a former Grocery Buyer turned Wholesale Consultant, and the creator of Retail Ready®, an online course for producers of packaged product in the food industry. Alli has helped hundreds of emerging brands understand what it takes to get their products on the retail shelf- and keep them there- by sharing the behind-the-scenes secrets and thought process of Wholesale Buyers as they assess new products for their stores or online marketplace.
RESOURCES + LINKS
Listen in to her weekly podcast about wholesale strategy, Food Biz Wiz®
Instagram: @itsalliball
Hop on the Retail Ready Waitlist!
Download Alli’s 9 steps to building a brand that flies off the shelf.
Sarah Delevan Consulting Website
Sarah’s Instagram: @sarah.delevan.consulting
Connect with Sarah on LinkedIn
Download Sarah’s Profitability Roadmap
Join the Profitable Food Business Community hosted on Mighty Networks
Industry Insight: The true Cost of Doing Business with Brokers, Distributors + Retail Chains
The Good Food CFO podcast
02/22/21 • 55 min
“...Before you get excited about what you are going to GET. Make sure you understand what you have to GIVE. Many a brand have paid slotting fees and free fills to get into a chain they could NOT afford to support only to get discontinued.”
This quote from Sandra Valasqueze instagram feed was the source of inspiration for this conversation, centered around the costs involved in growing your CPG brand through retail grocery expansion.
In this episode of The Good Food CFO Podcast...
- The role of brokers and distributors and the financial investment you can expect to make with each.
- What Free Fills and Slotting Fees are and how they’ll affect your budget.
- The benefits of a promo calendar to forecast your marketing budget.
- The average margin that a distributor will expect, and how to set the right expectations for your partnership
- The important difference between margins and markups and how to calculate each
- “Velocity over doors” - what it means, and why it matters.
... and so much more.
Sandra packs this episode with helpful information for CPG brands, and she joined me for a short bonus video on YouTube afterward!
MEET SANDRA
Sandra Valasqueze is an NYC-based Sales & Distribution Manager who has worked across several categories in the Natural & Specialty Channel, opened hundreds of accounts and onboarded several companies with national distribution without the help of brokers.
She now shares her expertise through her course, DISTRO 101 to help new and emerging brand owners understand the ins & outs of the grocery world.
LINKS + RESOURCES
Learn more about Sandra and her Distro 101 course at www.distrotalk.com Follow her on instagram where she give lots of blunt tips: @distrotalk Email Sandra at [email protected]
Learn more about Sarah Delevan, her services and programs at http://sarahdelevan.com
Follow her daily on instagram @sarah.delevan.consulting
Download Sarah’s Profitability Roadmap
Join the conversation with Sarah and other food + beverage business owners in the Profitable Food Business Community.
Watch the Bonus Video!
How to Plan + Budget for a Successful Marketing Campaign
The Good Food CFO podcast
03/15/21 • 43 min
Marketing can be a significant expense for growing food businesses - from reaching new customers, to encourage repeat business, to costs associated with acquiring new wholesale customers, the list goes on... so you want to be sure you’re investing in the right places and that your investments are making an impact on your bottom line!
In this episode of The Good Food CFO Sarah is joined by Christie Lee, founder of Nourishing Foods Marketing to discuss how to identify the right marketing strategy + tactics for your business, including...
- What is a Marketing Strategy, and why is it important to have one?
- The role your Business Objectives play in creating your marketing strategy
- SMART goals - what they are and how to set them for your business objectives
- How to determine which marketing tactics are the right ones for your business + budget
- The bell curve of efficiency and effectiveness of marketing tactics and the role that plays in how well a tactic can work for your business.
- Benchmarking + cost insights for coupons, digital marketing, ad spend and other tactics.
- How + Why to track your Return on Investment, and more!
MEET CHRISTIE LEE
Christie Lee is the founder of Nourishing Food Marketing, a brand marketing consultancy that offers strategic services and tools specifically designed for new and emerging CPG brands.
In her work Christie blends the thinking of Big Food, which she learned while working at Clorox, with the resource-constrained realities of small brands, something she knows personally as the founder of the food brand - Tiny Hero.
LINKS + RESOURCES
Visit Nourishing Food Marketing Website
Remember to use 'DELEVAN5' - to save 5% off on Christie’s Tools!
Download Christie’s Definitive Guide to Creating a Marketing Plan Framework
Sarah’s Instagram: @sarah.delevan.consulting
Connect with Sarah on LinkedIn
Download Sarah’s Profitability Roadmap
Join the FREE Profitable Food Business Community hosted on Mighty Networks
ADVICE FOR A SUCCESSFUL CROWDFUNDING CAMPAIGN
The Good Food CFO podcast
03/22/21 • 40 min
Starting a food business takes money. Bootstrapping, taking out a line of credit, and pitching to investors are not the only routes to funding your business!
Elizabeth Eichhorn says that Crowdfounding is a great alternative to these traditional routes, and in fact she recommends it!
In this Episode of the Good Food CFO Podcast...
- Why Crowdfunding is a great first step for funding your business (instead of credit cards, bank loans and outside investors)
- Elizabeth’s advice for a successful crowdfunding campaign
- The importance of knowing your target market, and making them part of your network BEFORE launching your campaign
- Why narrowing your audience and your message is a key ingredient for successful crowdfunding
- Different Types of Crowdfunding you can consider:
-
- No Reward
- Rewards-based
- Equity-based
- Other Alternative Funding options and what you should get clear on before you choose your funding option and determine how much money you need to raise.
- How IFundWomen can support you as you build your business and explore funding options
MEET ELIZABETH EICHHORN
Elizabeth is a startup coach for IFundWomen and is on a mission to help female entrepreneurs achieve success for their business. She has a background in leadership development, community building, and crowdfunding. Her work has taken her around the country to help engage communities (large and small) to combat loneliness and help spread the importance of human capital.
She is a two time female founder who has successfully raised capital through crowdfunding to get her business off the ground and wishes that IFundWomen were around when she began that business. After taking her companies to completion, she is able to use her expertise in business development to encourage female entrepreneurs to reach their full potential through IFundWomen!
RESOURCES + LINKS
Sarah’s Instagram: @sarah.delevan.consulting
Connect with Sarah on LinkedIn
Join the FREE Profitable Food Business Community hosted on Mighty Networks
Watch Sarah’s 3-Step Goal Setting Process video
Get "Capital Ready" in 10 Steps with Michael Movitz
The Good Food CFO podcast
04/19/21 • 50 min
Thinking about raising capital? Wondering which type of investment is right for you + your business? Want to make sure you’re well prepared to meet potential investors?
This week’s guest MichaeI Movitz will help you get clear on all othat, and more!
Michael is the founder of The Movitz Group and founding partner of Brandjectory, an online platform that helps early stage CPG founders and investors discover each other, connect, share information, and build momentum before, during and after a capital raise.
In this episode of the Good Food CFO Michael shares...
:: The many different sources of funding available to founders
:: Key reasons to seek capital investment (and the one financial situation that investors AREN’T interested in)
:: WHY investors invest + the importance of compatible investor relationships
:: 10 foundational items that founders need to have in place before seeking investment
:: The 4 Primary investor objectives that founders must overcome
:: How Brandjectory can support you through the process of getting “capital ready”, building relationships with potential investors and choosing the right partners.
MEET MICHAEL MOVITZ
Michael is currently Managing Partner of The Movitz Group, an advisory group of industry experts to help early stage conscious brands raise capital and build go to market strategies. Michael is also one of the founding partners of Brandjectory, a one-of-a-kind relationship building platform for early stage CPG founders and investors to discover each other, connect, share information, and build momentum before, during and after a capital raise.
EPISODE RESOURCES + LINKS
Michael’s Instagram: @mikemovitz
FREE Download: 10 Elements of a Solid Business Foundation (that every investor will want to see!)
Sarah Delevan Consulting Website
Sarah’s Instagram: @sarah.delevan.consulting
Connect with Sarah on LinkedIn
Join the FREE Profitable Food Business Community hosted on Mighty Networks
REWIND EPISODE: The Three Pillars Of A Successful Food Business: A Roundtable Conversation With Industry Experts.
The Good Food CFO podcast
11/29/21 • 46 min
We’re revisiting one of our most popular episodes because it’s just too good to release only once!
We’re taking you back to Episode 04 of our first season, in this special “Round Table” episode of The Good Food CFO podcast Sarah joins Alli Ball and Katie Mleziva, CPG experts in Sales Strategy and Brand Strategy, respectively to talk about the 3 Pillars of a Successful Food + Beverage Brand.
Join three food industry experts as we discuss:
- The basics of each pillar: Brand, Finance and Sales strategy
- How the 3 Pillars come together and inform one another (and what order to tackle them)
- The 3 C’s of Brand Strategy
- When businesses should start thinking about their Brand Strategy
- The benefits of Financial Modeling
- Pricing for product profitability vs. business profitability
- How to rollout a price change with a distributor or retail partner
- Katie’s “Do, Build or Buy” Strategy
MEET KATIE
Katie Mleziva is a Food Brand Strategist and host of the Real Food Brands Marketing Podcast. She has 20 years of experience in Brand & Marketing Strategy across a range of brands from Fortune 500 companies to local startups and farms. Katie is driven to help emerging food businesses go from making a great product to building a strong brand that stands out in order to help get good food into the hands of more people.
MEET ALLI
Alli Ball is a former Grocery Buyer turned Wholesale Consultant, and the creator of Retail Ready®, an online course for producers of packaged product in the food industry. Alli has helped hundreds of emerging brands understand what it takes to get their products on the retail shelf- and keep them there- by sharing the behind-the-scenes secrets and thought process of Wholesale Buyers as they assess new products for their stores or online marketplace.
LINKS + RESOURCES
Visit Alli’s website
Follow Alli on Instagram
Learn More about Retail Ready
Visit Katie’s website
Follow Katie on Instagram
Learn more about Katie’s Program, Brand Strategy Streamlined
Visit Sarah’s website
Follow Sarah on Instagram
Learn more about the Financial Success Formula Program
Profit First :: Will It Work for Your Food Business?
The Good Food CFO podcast
07/12/21 • 22 min
You started a business to do good, create change, and earn a living doing something you love... No matter what your WHY is, Financial Sustainability and Profitability ensures that it becomes and remains a reality. Profit First is a national best selling book and Cash Flow Management strategy utilized by businesses across countless industries - from dentist offices to construction firms to real estate agencies to cross-fit gyms - and everything in between.
Many of you have been asking... Will Profit First Work For Your Good Food Business?!
Today on the podcast Sarah is sharing:
WHAT exactly Profit First Is
Common misconceptions
Her journey learning about and implementing Profit First principles
Why she decided to become a Profit First Certified Professional
The answer to the burning question...Will Profit First Work for Your Good Food Business?
As a Mission-driven business owner it’s important for you to do things like pay your team a fair wage, and source the best ingredients.
The Profit First System is the perfect extension to Sarah Delevan Consulting’s already proven systems and strategies for building Profitable Good Food Businesses. We’ve implemented Profit First with a few existing clients and group coaching members, and I’m excited to be officially rolling out updated services and tools to everyone TODAY.
Tune in to learn more, and visit sarahdelevan.com or the thegoodfoodcfo.com to learn about our new + updated services.
LIVE Q+A Session
Join us in the Profitable Food Business Community and RSVP for our Monthly Live Q&A focused on PROFIT FIRST at 11:30am PT on Tuesday, August 3rd by visiting profitablefoodbusinesscommunity.mn.co
Links and Resources:
Sarah Delevan Consulting Website
Sarah’s Instagram: @sarah.delevan.consulting
Connect with Sarah on LinkedIn
Join the FREE Profitable Food Business Group hosted on Mighty Networks
Passion Meets Profit with Farmers Market Pro Catt Fields White
The Good Food CFO podcast
09/20/21 • 42 min
In this episode of the Good Food CFO podcast, Sarah is talking with Catt Fields White - Founder of the Little Italy Mercato - San Diego County’s largest weekly year-round farmers market, and Founder & CEO of Farmers Market Pros.
Catt and her team at Farmers Market Pros provide small farmers and food makers with education in the basics of starting a food business, and making it financially sustainable through their Vendor 101 Course, Annual InTents Conference, and Tent Talk Podcast.
In this episode Catt is sharing:
- The 4 Ps of a Successful Farmers Market Business
- Benefits of being a FM based brand, and why it's not just for early-stage businesses
- Lessons learned from her 13+ years as a market manager
- Why it’s important for you to MAKE MONEY in your food business
No matter if you are just getting started or have been in business for years, are planning to or currently selling at Farmers Markets, or are building your business in another way, Catt’s insights on business and finance are valuable.
Catt Fields White is the director of San Diego Markets, the Founder and CEO of Farmers Market Pros and a host of Tent Talk, the farmers market podcast. She writes and speaks at conferences and events worldwide, teaching market organizers and participants to make their operations stronger and educating consumers about the importance of supporting small farmers and food businesses. She consults with community organizations, market managers and emerging and evolving entrepreneurs.
Resources + Links
Tickets to for the 6th annual InTents: the Farmers Market Conference are now on sale! The event is happening in San Diego March 7th-9th, 2022. You can purchase your tickets here.
Join us in the Profitable Food Business Community
Tune in to learn more, and visit sarahdelevan.com or the to learn about our new + updated services.
BABOYOT with Lauren Montgomery of Monty’s: A Story of Recalibration, Patience and Growth
The Good Food CFO podcast
06/10/24 • 60 min
Trusting in the process can be the hardest and most rewarding thing you can do for your Good Food business.
In this episode, Sarah is joined by Lauren Montgomery, the founder of Monty’s, to discuss the intricacies of building a sustainable food brand. Lauren's journey from a deep passion for nutrition to creating the cleanest ingredient cashew cream cheese and plant-based butter on the market is both inspiring and educational.
Lauren shares how Monty’s early and fast growth caused some growing pains, and how a pause to recalibrate helped her lay the foundations that would eventually allow for the sustainable growth she is enjoying today.
You’ll hear:
- What made Lauren decide to slow down and ensure every aspect of the business was in alignment with her vision
- How she approached reducing costs without sacrificing the integrity of her product
- The importance of diversifying your business
- Lauren’s best advice for emerging food business founders
- And more!
Connect with Lauren
Montys Website: livemontys.com
Montys Social: @montysnyc / @thefulllaurenmonty
From Our News Segment:
Foxtrot Returning to Chicago Under New Company
Foxtrot Reopen Chicago, Dallas, Austin Locations
Foxtrot Chicago, Dallas, and Austin Corner Store Comeback
Stay Connected!
Instagram: @TheGoodFoodCFOYouTube: @thegoodfoodcfo
Join us in The Good Food CFO Community
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FAQ
How many episodes does The Good Food CFO podcast have?
The Good Food CFO podcast currently has 129 episodes available.
What topics does The Good Food CFO podcast cover?
The podcast is about Entrepreneurship, Podcasts and Business.
What is the most popular episode on The Good Food CFO podcast?
The episode title 'The Good Food CFO Book Club' is the most popular.
What is the average episode length on The Good Food CFO podcast?
The average episode length on The Good Food CFO podcast is 46 minutes.
How often are episodes of The Good Food CFO podcast released?
Episodes of The Good Food CFO podcast are typically released every 13 days, 21 hours.
When was the first episode of The Good Food CFO podcast?
The first episode of The Good Food CFO podcast was released on Dec 14, 2020.
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