REWIND EPISODE: The Three Pillars Of A Successful Food Business: A Roundtable Conversation With Industry Experts.

We’re revisiting one of our most popular episodes because it’s just too good to release only once!

We’re taking you back to Episode 04 of our first season, in this special “Round Table” episode of The Good Food CFO podcast Sarah joins Alli Ball and Katie Mleziva, CPG experts in Sales Strategy and Brand Strategy, respectively to talk about the 3 Pillars of a Successful Food + Beverage Brand.

Join three food industry experts as we discuss:

• The basics of each pillar: Brand, Finance and Sales strategy
• How the 3 Pillars come together and inform one another (and what order to tackle them)
• The 3 C’s of Brand Strategy
• When businesses should start thinking about their Brand Strategy
• The benefits of Financial Modeling
• Pricing for product profitability vs. business profitability
• How to rollout a price change with a distributor or retail partner
• Katie’s “Do, Build or Buy” Strategy

MEET KATIE

Katie Mleziva is a Food Brand Strategist and host of the Real Food Brands Marketing Podcast. She has 20 years of experience in Brand & Marketing Strategy across a range of brands from Fortune 500 companies to local startups and farms. Katie is driven to help emerging food businesses go from making a great product to building a strong brand that stands out in order to help get good food into the hands of more people.

MEET ALLI

Alli Ball is a former Grocery Buyer turned Wholesale Consultant, and the creator of Retail Ready®, an online course for producers of packaged product in the food industry. Alli has helped hundreds of emerging brands understand what it takes to get their products on the retail shelf- and keep them there- by sharing the behind-the-scenes secrets and thought process of Wholesale Buyers as they assess new products for their stores or online marketplace.

LINKS + RESOURCES

Visit Alli’s website

Follow Alli on Instagram

Learn More about Retail Ready

Visit Katie’s website

Follow Katie on Instagram

Learn more about Katie’s Program, Brand Strategy Streamlined

Visit Sarah’s website

Follow Sarah on Instagram

Learn more about the Financial Success Formula Program