REWIND EPISODE: The Three Pillars Of A Successful Food Business: A Roundtable Conversation With Industry Experts.
11/29/21 • 46 min
We’re revisiting one of our most popular episodes because it’s just too good to release only once!
We’re taking you back to Episode 04 of our first season, in this special “Round Table” episode of The Good Food CFO podcast Sarah joins Alli Ball and Katie Mleziva, CPG experts in Sales Strategy and Brand Strategy, respectively to talk about the 3 Pillars of a Successful Food + Beverage Brand.
Join three food industry experts as we discuss:
- The basics of each pillar: Brand, Finance and Sales strategy
- How the 3 Pillars come together and inform one another (and what order to tackle them)
- The 3 C’s of Brand Strategy
- When businesses should start thinking about their Brand Strategy
- The benefits of Financial Modeling
- Pricing for product profitability vs. business profitability
- How to rollout a price change with a distributor or retail partner
- Katie’s “Do, Build or Buy” Strategy
MEET KATIE
Katie Mleziva is a Food Brand Strategist and host of the Real Food Brands Marketing Podcast. She has 20 years of experience in Brand & Marketing Strategy across a range of brands from Fortune 500 companies to local startups and farms. Katie is driven to help emerging food businesses go from making a great product to building a strong brand that stands out in order to help get good food into the hands of more people.
MEET ALLI
Alli Ball is a former Grocery Buyer turned Wholesale Consultant, and the creator of Retail Ready®, an online course for producers of packaged product in the food industry. Alli has helped hundreds of emerging brands understand what it takes to get their products on the retail shelf- and keep them there- by sharing the behind-the-scenes secrets and thought process of Wholesale Buyers as they assess new products for their stores or online marketplace.
LINKS + RESOURCES
Visit Alli’s website
Follow Alli on Instagram
Learn More about Retail Ready
Visit Katie’s website
Follow Katie on Instagram
Learn more about Katie’s Program, Brand Strategy Streamlined
Visit Sarah’s website
Follow Sarah on Instagram
Learn more about the Financial Success Formula Program
We’re revisiting one of our most popular episodes because it’s just too good to release only once!
We’re taking you back to Episode 04 of our first season, in this special “Round Table” episode of The Good Food CFO podcast Sarah joins Alli Ball and Katie Mleziva, CPG experts in Sales Strategy and Brand Strategy, respectively to talk about the 3 Pillars of a Successful Food + Beverage Brand.
Join three food industry experts as we discuss:
- The basics of each pillar: Brand, Finance and Sales strategy
- How the 3 Pillars come together and inform one another (and what order to tackle them)
- The 3 C’s of Brand Strategy
- When businesses should start thinking about their Brand Strategy
- The benefits of Financial Modeling
- Pricing for product profitability vs. business profitability
- How to rollout a price change with a distributor or retail partner
- Katie’s “Do, Build or Buy” Strategy
MEET KATIE
Katie Mleziva is a Food Brand Strategist and host of the Real Food Brands Marketing Podcast. She has 20 years of experience in Brand & Marketing Strategy across a range of brands from Fortune 500 companies to local startups and farms. Katie is driven to help emerging food businesses go from making a great product to building a strong brand that stands out in order to help get good food into the hands of more people.
MEET ALLI
Alli Ball is a former Grocery Buyer turned Wholesale Consultant, and the creator of Retail Ready®, an online course for producers of packaged product in the food industry. Alli has helped hundreds of emerging brands understand what it takes to get their products on the retail shelf- and keep them there- by sharing the behind-the-scenes secrets and thought process of Wholesale Buyers as they assess new products for their stores or online marketplace.
LINKS + RESOURCES
Visit Alli’s website
Follow Alli on Instagram
Learn More about Retail Ready
Visit Katie’s website
Follow Katie on Instagram
Learn more about Katie’s Program, Brand Strategy Streamlined
Visit Sarah’s website
Follow Sarah on Instagram
Learn more about the Financial Success Formula Program
Previous Episode
Valuable Lessons From Filing Bankruptcy with Luisa Alberto
Filing for bankruptcy is not an experience most business owners talk about, and that’s unfortunate. Shared experiences is just one way business owners can learn, grow and make informed decisions. Nothing is predictable and everyone’s situation is different, but there’s always something valuable to learn from other business owner’s journeys.
Today on the podcast Sarah is joined by Luisa Alberto, CEO of People First Finance, a virtual CFO agency that provides bookkeeping, tax planning and financial strategy services to women business owners.
Luisa has eighteen years of finance and operations experience working alongside visionary leaders of successful Bay area startups and earned her first entrepreneurial stripes as owner and operator of a boutique Made to Order Juice bar in San Francisco. Her mission these days is to ease the financial burden and overwhelm that holds too many talented self employed women back from reaching their full potential and making a successful living as the brilliant creators they were born to be.
Luisa is sharing her bankruptcy story, insights and advice including:
- Why HOW you take on debit in your business matters (even for an LLC)
- How taking on business debt the ‘wrong way’ led her to filing for bankruptcy
- Her journey from Bankruptcy to a thriving new business
- How she views debt and risk today
- Tips for assessing risk and taking on debt in your business
Connect with Luisa:
Join us in the Profitable Food Business Community
Tune in to learn more, and visit sarahdelevan.com or here to learn about our new + updated services.
*Sarah’s episode mentions: “The Road Less Stupid” by Keith Cunningham
Next Episode
Costs, Benefits + How to Make the Most of Your Organic Certification
Today on the podcast Sarah is joined by Ellen Rawley, founder of Ellen Rawley Creative & Strategy where she helps farms and food businesses launch & grow profitable product lines. Her go-to-market services include organic and food safety compliance, grant writing, and product strategy. Since founding her business in 2016 Ellen has secured $800,000 in grant funding for budding farm businesses, and helped launch countless products - many of which have been featured in the debut of Martha Stewart’s American Made Shop, Food & Wine Magazine, and Oprah’s list of favorite things.
Her work has been recognized through speaking engagements with the Stonebarns Center for Agriculture, the Food Craft Institute, and the California State Grange.
Today on the podcast Ellen is sharing:
-What it takes to become Certified Organic
The costs are involved in becoming Organic Certified
Benefits of offering a Certified Organic product
Grant opportunities to help promote Organic Certified products
Connect with Ellen:
Follow along on Instagram: @sarah.delevan.consulting
Join us in the Profitable Food Business Community
Tune in to learn more, and visit sarahdelevan.com or the to learn about our new + updated services.
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