Passion Meets Profit with Farmers Market Pro Catt Fields White

In this episode of the Good Food CFO podcast, Sarah is talking with Catt Fields White - Founder of the Little Italy Mercato - San Diego County’s largest weekly year-round farmers market, and Founder & CEO of Farmers Market Pros.

Catt and her team at Farmers Market Pros provide small farmers and food makers with education in the basics of starting a food business, and making it financially sustainable through their Vendor 101 Course, Annual InTents Conference, and Tent Talk Podcast.

In this episode Catt is sharing:

• The 4 Ps of a Successful Farmers Market Business
• Benefits of being a FM based brand, and why it's not just for early-stage businesses
• Lessons learned from her 13+ years as a market manager
• Why it’s important for you to MAKE MONEY in your food business

No matter if you are just getting started or have been in business for years, are planning to or currently selling at Farmers Markets, or are building your business in another way, Catt’s insights on business and finance are valuable.

Catt Fields White is the director of San Diego Markets, the Founder and CEO of Farmers Market Pros and a host of Tent Talk, the farmers market podcast. She writes and speaks at conferences and events worldwide, teaching market organizers and participants to make their operations stronger and educating consumers about the importance of supporting small farmers and food businesses. She consults with community organizations, market managers and emerging and evolving entrepreneurs.

Resources + Links

Tickets to for the 6th annual InTents: the Farmers Market Conference are now on sale! The event is happening in San Diego March 7th-9th, 2022. You can purchase your tickets here.

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