
307. Legal Thought Leaders — The Art of Authentic Brand Building
10/15/24 • 39 min
Welcome back to The Game Changing Attorney Podcast's "Road to the Summit" mini-series! As we continue our journey toward the 2024 Game Changers Summit, each Tuesday we’re diving into impactful conversations with the most powerful moments from previous Summits and speakers you’ll see this year.
In this episode, we’re thrilled to feature an expert panel of game changers: Judy Smith, Sara Williams, Harlan Schillinger, and Joe Fried. These industry leaders bring their unique insights on how to build an authentic, standout brand that drives long-term success.
Are you struggling to stand out in a sea of competitors? This conversation will uncover how authenticity, clear messaging, and credibility can help you rise above the noise.
Here’s what you’ll learn:
- Why being true to yourself is your most powerful branding tool
- How to position yourself as a subject matter expert in your field
- The secret to creating a brand that resonates and builds trust
Tune in for key strategies on brand-building from the legal industry's most respected voices. The road to the Summit is here!
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Show Notes:
00:00 – Introduction
02:00 – Authenticity and Trust in Building a Brand
05:37 – Personal Branding: Staying True to Yourself
09:34 – Credibility and the Role of Being Real
13:47 – Becoming a Subject Matter Expert: Joe Fried’s Journey
17:30 – The Power of Vulnerability and Passion in Success
19:59 – Cancel Culture and Course Correction
25:03 – The Importance of Diversity in Branding and Leadership
30:48 – Final Thoughts and Takeaways
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Links & Resources
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Listening to this episode but want to watch it? Check it out on Spotify.
Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.
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Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.
----
If you enjoyed this episode, you may also like:
Welcome back to The Game Changing Attorney Podcast's "Road to the Summit" mini-series! As we continue our journey toward the 2024 Game Changers Summit, each Tuesday we’re diving into impactful conversations with the most powerful moments from previous Summits and speakers you’ll see this year.
In this episode, we’re thrilled to feature an expert panel of game changers: Judy Smith, Sara Williams, Harlan Schillinger, and Joe Fried. These industry leaders bring their unique insights on how to build an authentic, standout brand that drives long-term success.
Are you struggling to stand out in a sea of competitors? This conversation will uncover how authenticity, clear messaging, and credibility can help you rise above the noise.
Here’s what you’ll learn:
- Why being true to yourself is your most powerful branding tool
- How to position yourself as a subject matter expert in your field
- The secret to creating a brand that resonates and builds trust
Tune in for key strategies on brand-building from the legal industry's most respected voices. The road to the Summit is here!
----
Show Notes:
00:00 – Introduction
02:00 – Authenticity and Trust in Building a Brand
05:37 – Personal Branding: Staying True to Yourself
09:34 – Credibility and the Role of Being Real
13:47 – Becoming a Subject Matter Expert: Joe Fried’s Journey
17:30 – The Power of Vulnerability and Passion in Success
19:59 – Cancel Culture and Course Correction
25:03 – The Importance of Diversity in Branding and Leadership
30:48 – Final Thoughts and Takeaways
----
Links & Resources
----
Listening to this episode but want to watch it? Check it out on Spotify.
Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.
----
Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.
----
If you enjoyed this episode, you may also like:
Previous Episode

306. AMMA — From Ramen to Rolex: Celebrating Milestones Wisely
Is your law firm stuck because you’re mismanaging your finances? It’s time for a serious wake up call.
On this episode of The Game Changing Attorney Podcast, Michael Mogill dives into the hard truths about balancing personal splurges with reinvesting in your firm’s future.
You are about to learn:
- The investment mindset that separates the elite from the rest.
- How to enjoy the fruits of your labor without sabotaging your firm's growth.
- Key strategies for keeping your team on board while you celebrate personal wins.
If you’re serious about dominating your market and ensuring every dollar propels your law firm forward, this episode is for you.
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Show Notes:
00:00 – Introduction
01:09 – The Significance of Financial Success in the Legal Industry
02:07 – Balancing Indulgence with Business Growth
05:31 – How to Confidently Spend on Yourself Without Guilt
06:33 – The Journey of Law Firm Owners: Reinvesting vs. Indulging
10:33 – Reinvestment as a Path to Becoming a Market Leader
14:14 – Celebrating Milestones and Rewarding Yourself
18:16 – Managing Team Perception of Your Success
22:21 – Why Money Shouldn’t Be Demonized in the Legal Profession
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Links & Resources
- Bluey
- Party City
- Disney
- Olaf
- Peppa Pig
- Mario
- Luigi
- Game Changers Summit
- Alexander Shunnarah
- Lamborghini Huracan
- Lamborghini Diablo
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Listening to this episode but want to watch it? Check it out on Spotify.
Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.
----
Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.
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If you enjoyed this episode, you may also like:
Next Episode

308. AMMA — Overcoming Doubt: Turning Fear into Fuel
Ever feel like life is moving faster than you can keep up?
In this episode of The Game Changing Attorney Podcast, we’re diving deep into the mindset and strategies that separate high achievers from the rest. I’m breaking down how pace, focus, and mindset can transform your business, your life, and your growth trajectory.
You’ll learn:
- How accelerating your pace can redefine your standards and put you ahead of the competition.
- Overcoming negative thoughts and imposter syndrome to unlock your full potential.
- Harnessing motivation — even from sources like fear or doubt — to fuel your growth.
If you're ready to elevate your execution, silence the doubts in your head, and channel your motivation into meaningful impact, this episode is for you. Let’s turn your vision into reality!
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Show Notes:
00:00 – Introduction
01:26 – Imposter Syndrome: Turning Self-Doubt Into Fuel
05:02 – The Speed of Business: Executing at a Higher Level
06:12 – Overcoming Negative Thoughts as a Business Leader
08:49 – Managing Challenges and Stress in Your Firm
12:46 – Imposter Syndrome: Being in the Right Room
16:49 – The Power of Dark Energy: Using Doubt to Your Advantage
19:52 – Shifting From Personal to Team Success
22:35 – Final Thoughts and Takeaways
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Links & Resources
----
Listening to this episode but want to watch it? Check it out on Spotify.
Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.
----
Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.
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