193 - Becca Gardner of NKD LDY: The NKD Lady Changing The Drinking IndustryThe Founders Live Podcast
11/08/22 • 39 min
Nick Hughes is joined by Becca Gardner, who is the founder and CEO of NKD LDY from Louisville, Kentucky. ALT Distilling (ALT) is an innovation company that makes really good beverages. Our Product Is “Naked,” Stripped Of Alcohol, Leaving A Pure Drink That Allows You To Pursue Whatever The Night Might Hold, Without Compromise. The idea for ALT Distilling (parent company to NKD LDY) came from Becca's own experience as a non-drinker; her frustration with the alienation that resulted from making a strong decision for herself and the seeming absence of exciting substitutes in spaces of socializing and celebration.
The episode starts with Nick and Becca discussing her journey into starting her own business, and WHY start her own business? We learn how she walked away from a successful corporate career to address the stigma around "sober culture". They then shift into how she created an authentic experience for non-alcoholic drinkers, and why she named it such a name as NKD LDY. Becca and Nick point to the branding, and why it is so important when differentiating your company from so many others in the market. Along with many other lessons and tips, we hear Becca's advice to early stage entrepreneurs who are just starting out. This is a fun and entertaining conversation with an up and coming entrepreneur, we hope it helps you today.
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