193 - Becca Gardner of NKD LDY: The NKD Lady Changing The Drinking Industry
11/08/22 • 39 min
Nick Hughes is joined by Becca Gardner, who is the founder and CEO of NKD LDY from Louisville, Kentucky. ALT Distilling (ALT) is an innovation company that makes really good beverages. Our Product Is “Naked,” Stripped Of Alcohol, Leaving A Pure Drink That Allows You To Pursue Whatever The Night Might Hold, Without Compromise. The idea for ALT Distilling (parent company to NKD LDY) came from Becca's own experience as a non-drinker; her frustration with the alienation that resulted from making a strong decision for herself and the seeming absence of exciting substitutes in spaces of socializing and celebration.
The episode starts with Nick and Becca discussing her journey into starting her own business, and WHY start her own business? We learn how she walked away from a successful corporate career to address the stigma around "sober culture". They then shift into how she created an authentic experience for non-alcoholic drinkers, and why she named it such a name as NKD LDY. Becca and Nick point to the branding, and why it is so important when differentiating your company from so many others in the market. Along with many other lessons and tips, we hear Becca's advice to early stage entrepreneurs who are just starting out. This is a fun and entertaining conversation with an up and coming entrepreneur, we hope it helps you today.
Instagram - NKD LDY
https://www.drinknkdldy.com/
Nick Hughes is joined by Becca Gardner, who is the founder and CEO of NKD LDY from Louisville, Kentucky. ALT Distilling (ALT) is an innovation company that makes really good beverages. Our Product Is “Naked,” Stripped Of Alcohol, Leaving A Pure Drink That Allows You To Pursue Whatever The Night Might Hold, Without Compromise. The idea for ALT Distilling (parent company to NKD LDY) came from Becca's own experience as a non-drinker; her frustration with the alienation that resulted from making a strong decision for herself and the seeming absence of exciting substitutes in spaces of socializing and celebration.
The episode starts with Nick and Becca discussing her journey into starting her own business, and WHY start her own business? We learn how she walked away from a successful corporate career to address the stigma around "sober culture". They then shift into how she created an authentic experience for non-alcoholic drinkers, and why she named it such a name as NKD LDY. Becca and Nick point to the branding, and why it is so important when differentiating your company from so many others in the market. Along with many other lessons and tips, we hear Becca's advice to early stage entrepreneurs who are just starting out. This is a fun and entertaining conversation with an up and coming entrepreneur, we hope it helps you today.
Instagram - NKD LDY
https://www.drinknkdldy.com/
Previous Episode
192 - Edwige Gilbert of New Life Directions: Take Your Stress and Move It Into Your Strength
Nick Hughes is joined by Edwige Gilbert, founder of New Life Directions from West Palm Beach, FL. Edwige is a transformation guide and founder of New Life Directions, reinvents lives and creates fresh starts driven by a purposeful vision and habit transformation. As an international speaker and author of The Fresh Start Promise and Victim to Victorious, Edwige turns stress into success by clearing unwanted habits and behaviors, creating self confidence and exuberant enjoyment of life, or as she calls it in French, “Joie de Vivre.” Edwige's secrets to living, loving and aging with grace and style are the keys to recapturing vitality, embracing your sensuality and living life to the fullest, at any age.
The episode starts with Nick and Edwige discussing her journey into starting her own business and entrepreneurship. Nick wonders, is there a story of how she discovered this path? She points to Mindfulness - and how can leaders be more mindful as they lead their organizations. We know the entrepreneurial life can be stressful, so Nick and Edwige review suggestions to best deal and overcome it. She points to how to take your stress and move it into Strength. They talk about what you focus on - expands - and how to use "I can, I create, I manifest..." everyday to lead you to fulfilment. Edvige ends with sharing the first steps to take if someone is ready to change and take action. Check out her books and courses at http://newlifedirections.com. This is a fun and informative conversation with an amazing person, we hope it helps you today.
Next Episode
195 - Irina Gheorghiu of ZIM Connections: We Give You Connectivity When Traveling The World
Nick Hughes is joined by Irina Gheorghiu of ZIM Connections from London, UK.
ZIM is an eSIM marketplace where you can browse and purchase affordable eSIM data plans from over 120 countries.
The episode starts with Nick and Irina talking about her background and journey into entrepreneurship and how she started the company. We learned about ZIM Connections, an eSIM marketplace where you can browse and purchase affordable eSIM data plans from over 120 countries. We hear how she discovered the challenge of travel and connectivity in different countries and the ultimate vision of the company. Irina is also a Founders Live London winner, and her and Nick talk about
the event and pitching experience Founders Live London. She shares her pitching tips as well as other pieces of advice to early stage entrepreneurs. This is a fun conversation with an very inspiring entrepreneur , we hope it helps you today.
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