296: Web Stories - An Informal, Intentional Way to Engage Your Audience and Reach New People with Kingston Duffie

03/16/21 • 57 min

Repurposing your content for Google Web Stories, the elements of a successful Web Story, and how Google Web Stories translate to traffic for your site with Kingston Duffie.

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Welcome to episode 296 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Kingston Duffie from Slickstream about Google Web Stories.

Web Stories

Have you heard of Google Web Stories? Are you creating them for your content right now? Do you know how they work?

Slickstream’s Kingston Duffie is here on the podcast to talk about how creators can utilize them today! He’ll chat about his top tips for creating engaging Web Stories and getting the most value out of the Web Stories you create for your blog, as well as the ins and outs of how these Web Stories work within search results.

In this episode, you’ll learn:

How Slickstream works
His approach for building businesses
What he thinks about the future of the web
The history of Stories on the web
How to repurpose your social media Stories for Web Stories
The elements of a successful Web Story
Why creators publish Web Stories
What Google Discover is and how it works
How Google Web Story views translate to website traffic
How UTM tags work

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Repurposing your content for Google Web Stories, the elements of a successful Web Story, and how Google Web Stories translate to traffic for your site with Kingston Duffie.

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Welcome to episode 296 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Kingston Duffie from Slickstream about Google Web Stories.

Web Stories

Have you heard of Google Web Stories? Are you creating them for your content right now? Do you know how they work?

In this episode, you’ll learn:

How Slickstream works
His approach for building businesses
What he thinks about the future of the web
The history of Stories on the web
How to repurpose your social media Stories for Web Stories
The elements of a successful Web Story
Why creators publish Web Stories
What Google Discover is and how it works
How Google Web Story views translate to website traffic
How UTM tags work

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Previous Episode

295: Writing and Developing Recipes - From Culinary School to Working in a Restaurant to Blogging with Leslie Jeon

How to test recipes, communicate the important features of a recipe, and standardize the recipes on your blog with Leslie Jeon.

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Welcome to episode 295 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews our Member Success Manager, Leslie Jeon, about developing consistent, standardized recipes for your food blog.

Writing and Developing Recipes

As food bloggers, we sometimes get caught up in the importance of photography, SEO, and monetization, but we forget about the actual product we’re producing day in and day out –– recipes! While those other elements are important as you’re working on growing your blog, writing and developing incredible recipes is a crucial foundation of running a successful food blog.

That’s why Leslie, our incredible Member Success Manager here at Food Blogger Pro, is here today! In this interview, she talks all about her culinary school background and offers tips to bloggers who want to develop better, easier-to-follow recipes for your blog.

In this episode, you’ll learn:

What culinary school was like
Why you might want to include volume and weight measurements on your blog
How to write standardized recipes for your blog
How to test recipes for your blog
Why having recipe testers are important
How to properly credit recipe inspiration
If you can over-communicate when publishing recipes

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Next Episode

297: Blog Flipping - Developing, Monetizing, and Selling Websites with Chelsea Clarke

Why people sell websites, how the website buying and selling process works, and the characteristics that make a site more valuable with Chelsea Clarke.

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Welcome to episode 297 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Chelsea Clarke about buying and selling websites.

Blog Flipping

Starting and growing your own blog is an exciting and fulfilling process, but it can also be a difficult and time-consuming.

And if you want to grow your own business, have you ever considered skipping the “starting” process all-together?

That’s right! You can actually buy a profitable site to build and grow, and that’s exactly what Chelsea is here to talk about today. She’ll walk you through the entire buying process and give you tips if you’re considering selling your own website.

In this episode, you’ll learn: