135: Bjork Gets Interviewed: Making a Living from Blogging from the Dishing with Delishes Podcast

01/30/18 • 52 min

How to launch a membership site, name a blog, and hire a team with Bjork Ostrom.

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Welcome to episode 135 of the Food Blogger Pro podcast! This week, we’re playing an episode from the Dishing with Delishes podcast.

In this episode, Bjork chats with Elaine about starting Pinch of Yum and Food Blogger Pro, building a team, and developing plugins. You will also learn how Lindsay and Bjork met. Spoiler alert: they’re high school sweethearts!

Thanks to our Reviewer of the Week, Kate from Gift of Hospitality! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

In this episode, Bjork discusses:

What he and Lindsay did before food blogging
How they met - How they decided on the Pinch of Yum name
When they decided to hire a team
The difference between contracted workers and employees
How they launched Food Blogger Pro
What’s included in a Food Blogger Pro membership
Why they decided to publish their income reports
How WP Tasty started

Resources:

Get the resources for this episode here: https://www.dishingwithdelishes.com/014-bjork-ostrom-food-blogger-pro/

How to launch a membership site, name a blog, and hire a team with Bjork Ostrom.

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Welcome to episode 135 of the Food Blogger Pro podcast! This week, we’re playing an episode from the Dishing with Delishes podcast.

Thanks to our Reviewer of the Week, Kate from Gift of Hospitality! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

In this episode, Bjork discusses:

What he and Lindsay did before food blogging
How they met - How they decided on the Pinch of Yum name
When they decided to hire a team
The difference between contracted workers and employees
How they launched Food Blogger Pro
What’s included in a Food Blogger Pro membership
Why they decided to publish their income reports
How WP Tasty started

Resources:

Get the resources for this episode here: https://www.dishingwithdelishes.com/014-bjork-ostrom-food-blogger-pro/

Previous Episode

134: FBP Rewind: Creating Success with Sally McKenney

Comparison, how to juggle a blog and a full-time job, and cookbook deals with Sally McKenney.

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Welcome to episode 134 of the Food Blogger Pro podcast! This episode is a special FBP Rewind episode where we’re rewinding to one of our first and most popular episodes with Sally McKenney from Sally’s Baking Addiction.

Creating Success

If you haven’t been over to Sally’s Baking Addiction yet, you are certainly missing out. Sally creates baked goods to swoon over - from cheesecake to brownies to pies, and everything you can imagine with funfetti. She’s also a whiz when it comes to blog success. Sally took her blog from zero to hero (read: full time job) in just two years. She is now the author of three cookbooks, Sally’s Baking Addiction, Sally’s Candy Addiction, and Sally’s Cookie Addiction.

If you dream of taking your hobby blog to full-time status, this episode is not to be missed!

In this episode, Sally shares:

Why comparing your baby blog to the big guns is not a good strategy
What she attributes to her rapid success (hint: it’s not luck!)
How she juggled her full-time job and growing her food blog
How she got a cookbook deal - and kept up her blog while writing it
Where her traffic comes from
And the advice she would give herself back when she started her blog

Resources:

Thanks to our Reviewer of the Week, Theodore Leaf from theodoreleaf.com! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

Next Episode

136: Optimizing for Search Results on Google and Pinterest with Raquel Smith

How to run ads on a recipe print page, optimize images for search results, and set Pinterest descriptions with Raquel Smith.

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Welcome to episode 136 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Raquel Smith about how optimize search results on Google and Pinterest.

Optimizing for Search Results on Google and Pinterest

Structured data, optimization, and rich snippets are common things for bloggers to think about, but just because they’re common doesn’t mean they’re easy to understand.

If SEO talk is enough to make your head spin, you’re not alone, so Raquel is here to make recipe SEO much more approachable and understandable. She has managed the development of WP Tasty’s two WordPress plugins, Tasty Recipes and Tasty Pins, and you’ll learn how these plugins can have a major impact on your recipes.

In this episode, Raquel shares:

How she get started with Food Blogger Pro
The difference between WP Tasty and Tasty Recipes
What a recipe plugin is and why it’s important
What Googlebot is
How to run ads on a recipe print page
What rich snippets are and how they’re different from rich cards
How to optimize images for search results
What Gutenberg is
If you need to optimize for everything
The problem that Tasty Pins is solving
Why a blogger might hide an image from a post

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

Thanks to our Reviewer of the Week, Lauren from Zestful Kitchen! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.