53. Digital Marketing Trends For Musicians with Peter Carruthers

03/26/24 • 43 min

The topic of this week’s show is DIGITAL MARKETING TRENDS FOR MUSICIANS and joining me on the show is Peter Carruthers, who is the former Marketing and Digital Manager at Arts & Crafts where he worked for 7 years, so has quite a bit of experience to share with us!
We had a great discussion about the current trends in digital marketing and what musicians should be thinking about when it comes to their digital marketing plans when releasing new music this year.

It was a really great chat and I hope you enjoy it!
FRESH CONTENT LINKS
Peter recommends: Shellac's upcoming new album - To All Trains
Jen recommends: Waxahatchee - Tigers BloodSOTW
Lisa Humber - The Devil's Advocate
Learn more about Fritz Media at fritzmedia.ca

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52. Genre Fluidity In Music with Erica Dee Mah

The topic of this week’s show is GENRE FLUIDITY IN MUSIC and joining me on the show is Yukon-based singer-songwriter, storyteller, and contemporary guzheng player Erica Dee Mah.

Erica and I had a great talk about how more musicians are creating music outside of the traditional genre norms, what her experience has been like making music that is “outside the box," and how audiences are embracing new (and sometimes unexpected!) music genres a lot more these days.
It was a really great chat and I hope you enjoy it!
FRESH CONTENT LINKS
Erica recommends: Benj Rowland - Community Garden
Jen recommends: Mother Mother - Explode!SOTW
Erica Dee Mah - The GardenLearn more about Erica at ericamah.com
And learn more about Fritz Media at fritzmedia.ca

Next Episode

54. Speaking Up For Social Change with Alexandria Maillot

The topic of this week’s show is SPEAKING UP FOR SOCIAL CHANGE and joining me on the show is Victoria-based indie-pop musician, Alexandria Maillot, who is an artist that isn’t afraid to speak up about social injustice or political issues, particularly on her social media.
We had a great discussion about the importance of musicians speaking up for social change and how many artists don’t understand the power they have and how they can actually use their platform to fight for social justice.

It was a really great chat and I hope you enjoy it!
FRESH CONTENT LINKS
Alexandria recommends: PURPLE RAIN!!!
Jen recommends: Sierra Ferrell - I Could Drive You CrazySOTW
Alexandria Maillot - The Judge RESOURCE LINKS
Info about SXSW 2024 Artist BoycottSocial Impact Report From Boygenius' 2023 TourInfo about United Musicians & Allied Workers (UMAW)Info about Palestinian-Canadian musician Nemahsis
Learn more about Alexandria Maillot at maillotmusic.com
Learn more about Fritz Media at fritzmedia.ca