How to Actually Book Weddings from Instagram (Without Losing Your Mind)

04/02/25 • 30 min

In this week’s episode of The Floral Hustle, Jen dives deep into the reality of using Instagram to grow your floral business—and book more weddings. Spoiler alert: it’s not about going viral overnight or chasing likes. It’s about creating a smart, sustainable, and intentional strategy that aligns with your brand and attracts your ideal clients.

Jen shares her personal journey from Instagram overwhelm to IG confidence, and breaks down what’s really working in her business when it comes to building visibility and booking weddings through the platform. She also covers what not to do, how to shift your mindset when comparison creeps in, and the best ways to connect with venues, planners, and vendors who can help you grow.

📌 In This Episode, You’ll Learn:

Why Instagram is a long game (and why that’s okay)
How to stop letting imposter syndrome run your social media strategy
What content pillars are and how to use them
How to build trust and likability with potential clients
The difference between consuming and creating on Instagram
Tactical ways to book weddings directly through IG
How to use tags, stories, and DMs to build vendor relationships
Why strategic engagement is key—and how to do it in just 10 minutes a day
Jen’s personal Instagram rituals that actually move the needle

💡 Free Resource:
Need help getting your Instagram strategy in shape? Download Jen’s FREE social media guide:
👉 http://thefloralhustle.com/social

🔥 Quote of the Week:
"Are you adding value—or just taking? Instagram is full of taking. Be the florist who gives."

📲 Let’s Connect:
Follow Jen on Instagram @‌thefloralhustle
DM Jen your biggest Instagram win or struggle—she loves to cheer you on!

📌 In This Episode, You’ll Learn:

Why Instagram is a long game (and why that’s okay)
How to stop letting imposter syndrome run your social media strategy
What content pillars are and how to use them
How to build trust and likability with potential clients
The difference between consuming and creating on Instagram
Tactical ways to book weddings directly through IG
How to use tags, stories, and DMs to build vendor relationships
Why strategic engagement is key—and how to do it in just 10 minutes a day
Jen’s personal Instagram rituals that actually move the needle

💡 Free Resource:
Need help getting your Instagram strategy in shape? Download Jen’s FREE social media guide:
👉 http://thefloralhustle.com/social

🔥 Quote of the Week:
"Are you adding value—or just taking? Instagram is full of taking. Be the florist who gives."

📲 Let’s Connect:
Follow Jen on Instagram @‌thefloralhustle
DM Jen your biggest Instagram win or struggle—she loves to cheer you on!

Previous Episode

Behind the Scenes: How I Pulled Off a $40K Floral Event in Just 2 Weeks

Ever wonder what it really takes to plan and execute a massive floral event in a ridiculously short timeframe? In this minisode, I'm sharing how I managed to pull off a nearly $40,000 event in just two and a half weeks—during a Minnesota snowstorm, no less!

From receiving the call the day after Valentine’s Day to sourcing thousands of flowers, coordinating labor, and designing for 62 tables, I’m breaking down exactly how I made it happen (without losing my mind). If you’ve ever had a last-minute event come in hot, this episode is packed with tips to streamline your process and keep your cool.

What You’ll Learn:

✔️ My go-to process for tackling last-minute large-scale floral events
✔️ How to quickly create a design plan based on mood boards and walk-throughs
✔️ Where I sourced flowers (including orchids from Thailand & roses from auctions!)
✔️ Tools & platforms I used to pull it off (like Komet and Holex)
✔️ Why labor planning is just as important as flower ordering
✔️ Tips for staying calm and flexible—especially when snowstorms hit during prep!

Timestamps:

[00:00] The call that kicked off a 40K event with no florist, no plan, and no time
[01:00] Mood boards, walk-throughs, and design concepts in 24 hours
[02:30] Sourcing vases and building centerpiece tiers
[04:00] Getting budget approval + setting expectations
[05:15] How I used Holex and Komet to source thousands of stems
[07:00] Securing labor and building a time-based staffing plan
[08:30] Ordering orchids from Thailand & navigating snowstorm chaos
[10:00] Final steps: prepping in-studio, boxing 92 arrangements, and pulling it all off!

Resources & Links:

🌿 Want Support for Big Events Like This? Join the Floral CEO Mastermind: thefloralhustle.com/mastermind
📩 Got questions or last-minute event stress? DM me anytime on Instagram: @‌thefloralhustle

Related Episodes:

🎧 Easy-Peasy Pricing: Base Recipe Breakdown for Bouquets
🎧 From Dumpster Fire to CEO Mode – How to Reset When Life Gets Crazy
🎧 Becoming the Go-To Florist for Vendors, Venues, and More

Let’s Connect!

📸 Instagram: @‌thefloralhustle
💻 Website: www.thefloralhustle.com
🎙️ Enjoying the Podcast? Subscribe & leave a review—it helps more florists find us!

Takeaway:
Last-minute events don’t have to be overwhelming. With the right systems, tools, and mindset, you can pull off big things—beautifully and profitably. You've got this!

Next Episode

How to Stay Grounded When Everything Feels Like Crap (Tariffs, Overwhelm & Taking Back Control)

Feeling overwhelmed, frustrated, or like the rug’s been pulled out from under you? You’re not alone. In this raw and empowering minisode, Jen shares how she navigates the chaos—whether it’s unexpected tariffs, stressful events, or curveballs from business and life (hello, surprise $9,000 at closing 😳).

If you’ve been spiraling over what's out of your control, this episode gives you the mindset tools and strategies to take your power back. Jen offers simple, actionable tips that can help you reset, reframe, and regroup—so you can run your business from a place of grounded confidence and not chronic anxiety.

🧘‍♀️ What You'll Learn in This Episode:

Why Jen claps her hands and says “I don’t do overwhelm” (and how it actually helps)
How to pattern-interrupt spiraling thoughts and shift back into problem-solving mode
Practical ideas to reset—like detoxing your inbox, muting draining accounts, and having hard convos
Why everything is “figureoutable” (thanks, Marie Forleo!)
The power of feedback loops and how to give/receive feedback in business with grace
How to tell when your support system is fueling vs. draining you
The connection between energy and success—and why Jen believes your vibe predicts your outcome

🛠️ Resources & Tools Mentioned:

Marie Forleo’s "Everything is Figureoutable" philosophy
Jen’s mantra: “I don’t do overwhelm.” (Feel free to borrow it!)
The Floral CEO Mastermind – A space to get support, find your people, and take confident action in your business.