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Taking shots on goal with Jakob Greenfeld [#32]
02/17/22 • 39 min
Indie makers and marketplace shakers, this episode is a must-listen for you! Joining the podcast today is the prolific innovator and creator Jakob Greenfeld. Over the last two years, Jakob has successfully launched over fifteen software products and is the host of The Business Brainstorms podcast and creator of The Opportunities newsletter.
In this episode, we learn about Jakob’s journey from becoming a physicist to testing out the road of entrepreneurship with his bootstrapped products. Jakob gives us great insight into the early days of his workings, framework, and product launching tactics. Jakob also shines a light on taking shots on goal, the importance of authenticity, sharing your origin story and how to increase your business visibility. Key points within this episode include:
- An introduction to Jakob Greenfeld.
- The importance of hooking customers with your origin story.
- Preparation and patience in business.
- Building an online audience.
- Market response and first product sales.
- The downfalls of a product launch.
- Why we should never underestimate newsletters.
- The benefits of growing a sustainable community.
- The power of authenticity and being personable.
- Increasing your online visibility.
- Jakob’s advice on obtaining your first 10 customers.
‘’In the long term, it all boils down to just putting your brain out there and hoping that like-minded people find you.’’ – Jakob Greenfeld.
Connect with Jakob Greenfeld:
https://twitter.com/jakobgreenfeld
https://businessbrainstorms.com/
https://indieopportunities.com/
Connect with First 10 Podcast host Conor McCarthy:
https://www.first10podcast.com
https://twitter.com/TheFirst10Pod
https://www.linkedin.com/in/comccart/
Resources:
Book: How to be a capitalist without any capital by Nathan Latka
Book:
The E-Myth Revisited: Why Most Small Businesses Don’t Work by Michael E. Gerber
https://www.amazon.co.uk/Myth-Revisited-Small-Businesses
Book: Superfans by Pat Flynn
https://patflynn.com/book/superfans/
Trends.vc Newsletter
Andrew Wilkinson – Co-founder of Tiny
https://twitter.com/awilkinson
Harry Dry – The Kanye Story
Pieter Levels – 12 start ups in 12 months
https://levels.io/12-startups-12-months/
Produced in partnership with podlad.com
==
Check out my podcast partners!
Indie makers and marketplace shakers, this episode is a must-listen for you! Joining the podcast today is the prolific innovator and creator Jakob Greenfeld. Over the last two years, Jakob has successfully launched over fifteen software products and is the host of The Business Brainstorms podcast and creator of The Opportunities newsletter.
In this episode, we learn about Jakob’s journey from becoming a physicist to testing out the road of entrepreneurship with his bootstrapped products. Jakob gives us great insight into the early days of his workings, framework, and product launching tactics. Jakob also shines a light on taking shots on goal, the importance of authenticity, sharing your origin story and how to increase your business visibility. Key points within this episode include:
- An introduction to Jakob Greenfeld.
- The importance of hooking customers with your origin story.
- Preparation and patience in business.
- Building an online audience.
- Market response and first product sales.
- The downfalls of a product launch.
- Why we should never underestimate newsletters.
- The benefits of growing a sustainable community.
- The power of authenticity and being personable.
- Increasing your online visibility.
- Jakob’s advice on obtaining your first 10 customers.
‘’In the long term, it all boils down to just putting your brain out there and hoping that like-minded people find you.’’ – Jakob Greenfeld.
Connect with Jakob Greenfeld:
https://twitter.com/jakobgreenfeld
https://businessbrainstorms.com/
https://indieopportunities.com/
Connect with First 10 Podcast host Conor McCarthy:
https://www.first10podcast.com
https://twitter.com/TheFirst10Pod
https://www.linkedin.com/in/comccart/
Resources:
Book: How to be a capitalist without any capital by Nathan Latka
Book:
The E-Myth Revisited: Why Most Small Businesses Don’t Work by Michael E. Gerber
https://www.amazon.co.uk/Myth-Revisited-Small-Businesses
Book: Superfans by Pat Flynn
https://patflynn.com/book/superfans/
Trends.vc Newsletter
Andrew Wilkinson – Co-founder of Tiny
https://twitter.com/awilkinson
Harry Dry – The Kanye Story
Pieter Levels – 12 start ups in 12 months
https://levels.io/12-startups-12-months/
Produced in partnership with podlad.com
==
Check out my podcast partners!
Previous Episode
Why relationships matter with Andy Mackin [#31]
Welcome back to season four of The First 10 podcast. Kicking off this season’s debut episode is special guest Andy Mackin. Andy is the proud CEO of the Mackin group, based in Cork and operating globally. The Mackin group consists of two renowned companies Mackin EHS a health, safety, and environmental service provider, and Mackin Talent, a talent management solutions provider.
Andy is a wealth of business knowledge and has so many fascinating stories to share, along with valuable advice and tips on succeeding in business. Andy openly shares insights from the beginning of his entrepreneurial voyage, explores the power of discipline and consistency, and reveals the importance of building and nurturing your network. Andy also breaks down the superpower that is relationships and why the value of Relationships Matters is at the core of everything his dynamic global company does. Key points within this episode include:
- An introduction to Andy Mackin.
- The voyage from the Irish Navy into entrepreneurship.
- Trusting business instincts and taking the leap.
- The key to building clientele.
- Becoming comfortable with business directing and networking.
- The vital skills of discipline and consistency in business.
- The importance of personal connections and business relationship management.
- Expansion and growth in business.
- The Mackin Group company culture.
- The impact of gratitude and business reflection.
- Andy’s advice on obtaining your first 10 customers.
‘’Time is a valuable commodity, but I don't think it can be shared more positively or impactfully than spending time with people.’’ – Andy Mackin.
Connect with Andy Mackin:
https://www.linkedin.com/in/mackinconsultancy
https://twitter.com/andrewmackin
Connect with First 10 Podcast host Conor McCarthy:
https://www.first10podcast.com
https://twitter.com/TheFirst10Pod
https://www.linkedin.com/in/comccart/
Resources:
Business Networking in Ireland
Book recommendations:
Atomic Habits by James Clear
https://jamesclear.com/atomic-habits
Shoe Dog by Phil Knight
https://www.amazon.co.uk/Shoe-Dog-Phil-Knight
Twelve and a Half by Gary Vaynerchuk
https://www.amazon.com/Twelve-Half-
Produced in partnership with podlad.com
Check out my podcast partners!
Buzzsprout
Next Episode
Building on what already exists with Shane Melaugh [#33]
Are you ready to ignite an idea, fire up your business and transform your life!? If so, you will love soaking up today's episode with entrepreneur expert Shane Melaugh. Shane Melaugh has founded multiple seven-figure companies, including Thrive Themes, and is currently building his cultivating personal development community, ikario.
Shane's personal story is fascinating. His mission via ikario is to share his life experiences with as many people as possible to help them break free and transform their lives into beautiful success stories. In this episode, Shane openly shares how his life transitioned from constraints, struggles, and an overwhelming sense of failure to finding freedom, wonderful success, and ultimately, unlocking a better life. Throughout the discussion, Shane explores the importance of building on what already exists, reveals a brilliant tool for filtering through business ideas, and highlights why we shouldn't overlook self-care and personal development. Key points within this episode include:
- How to organically grow a loyal customer base.
- Understanding marketing techniques to reach new audiences.
- The power of personal interaction when building a business.
- How to identify and meet your customers needs.
- Sell before you make it! The benefits of testing your existing audience.
- A brilliant tool for filtering new business ideas.
- Napkin Maths – how to determine the feasibility of a business plan.
- Becoming comfortable with saying no.
- The ikario story: unlocking potential through self-development.
- Why self-care should never be overlooked.
- A book recommendation for becoming a better entrepreneur.
- Shane's advice on obtaining your first 10 customers.
"Hustle and grind 24/7 till you make it is the worst way to try and make it. If you don't have rest in your life and you're not strategic about having high-intensity focus and then deep rest, you're just basically cutting yourself off at the knees because you're hampering your own ability to learn and make progress." – Shane Melaugh.
Connect with Shane Melaugh:
https://activegrowth.com/about/
https://activegrowth.com/podcast/
https://www.youtube.com/user/imimpact
https://www.linkedin.com/shane-melaugh
Connect with First 10 Podcast host Conor McCarthy:
https://www.first10podcast.com
https://twitter.com/TheFirst10Pod
https://www.linkedin.com/in/comccart/
Resources:
Book: So Good They Can't Ignore You by Cal Newport.
https://www.calnewport.com/books/so-good/
Check out my podcast partners!
Buzzsprout:
https://www.buzzsprout.com/?referrer_id=1389931
Otter:
https://otter.ai/referrals/ETRNKY16
Calendly:
https://calendly.grsm.io/ilev18qxpn1e
This podcast was produced in partnership with podlad.com
The First 10 Podcast - Taking shots on goal with Jakob Greenfeld [#32]
Transcript
Just a lens that helps people understand who you are and where you're coming from and what you're doing right. I think these two components helped me that when I then was ready to finally launch my first blog that I charged money for, it actually worked.
Conor McCarthyWelcome to the first 10 podcast. I'm your host, Connor McCarthy, and I help people start and grow their businesses. I do that thro
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