238 Podcasts In YouTube Music and Measuring Distinct Listeners

03/07/23 • 68 min

2 Listeners

The best Rob podcasting catchphrase ever, Libsyn’s AdvertiseCast Signs Exclusive Ad Partnership with The Viall Files, Podcasts in YouTube Music! Which gets us into YouTube + Podcasts mini Q&A, budget audio gear to send to a guest interview to uplevel their audio, I am really excited about Hindenburg 2 Beta, more follow up on Apple Podcasts subscription questions, what’s new for Apple Podcasts in iOS 16.4, How are distinct listeners measured? Stats mean and median, Libsyn Connect data and Advertisecast CPM rates

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Quick Episode Summary

:13 Intro
(2:10) PROMO 1: Tomorrow's Legends
(2:50) Rob and Elsie conversation
(4:17) Create artwork like there is no description, create descriptions like there is no artwork
(5:28) Libsyn’s AdvertiseCast Signs Exclusive Ad Partnership with The Viall Files
(9:21) The YouTube announcement like YouTube Music adding podcasting
(26:06) Audio feedback: budget podcasting gear to recommend to a guest via Robonzo
(33:19) Elsie loving on Hindenburg 2 beta
(38:40) Audio feedback: can Libsyn Connect work in tandem with Streamyard? via John
(44:14) PROMO 2: The Wild West Extravanganza
(45:03) New interesting podcast name: HVAC Sweat, Purge & Roll
(46:12) Oh no! We forgot to change our own copyright!
(47:34) Does placing episodes on Apple Podcast Subscriptions remove them from other destinations?
(48:22) Is there anything in the terms and conditions with Apple that prevent posting the Premium content to a Patreon RSS feed?
(49:57) Can you pull the plug on a premium offering with Apple Podcasts if it doesn't work for a show?
(51:02) How much content to place in the Premium category based on our stats?
(52:33) What's new on Apple Podcasts in iOS 16.4
(55:45) Audio feedback: what exactly are distinct listeners and how do you measure those? via Andrea
(58:46)PROMO 3: Glass in Session
(59:16) Stats, mean and median, Connect and Advertisecast average CPM rates
(1:04:53) Where have we been and where are we going?

Featured Podcast Promo + Audio

PROMO 1: Tomorrow's Legends
PROMO 2: The Wild West Extravaganza
PROMO 3: Glass in Session
Robonzo from The Unstarving Musician
John our producer!
Andrea from The Creative Impostor Studios

Where have we been and where are we going

Thank you to Nick from MicMe for our awesome intro!

Podcasting Articles and Links mentioned by Rob and Elsie

Quick Episode Summary

:13 Intro
(2:10) PROMO 1: Tomorrow's Legends
(2:50) Rob and Elsie conversation
(4:17) Create artwork like there is no description, create descriptions like there is no artwork
(5:28) Libsyn’s AdvertiseCast Signs Exclusive Ad Partnership with The Viall Files
(9:21) The YouTube announcement like YouTube Music adding podcasting
(26:06) Audio feedback: budget podcasting gear to recommend to a guest via Robonzo
(33:19) Elsie loving on Hindenburg 2 beta
(38:40) Audio feedback: can Libsyn Connect work in tandem with Streamyard? via John
(44:14) PROMO 2: The Wild West Extravanganza
(45:03) New interesting podcast name: HVAC Sweat, Purge & Roll
(46:12) Oh no! We forgot to change our own copyright!
(47:34) Does placing episodes on Apple Podcast Subscriptions remove them from other destinations?
(48:22) Is there anything in the terms and conditions with Apple that prevent posting the Premium content to a Patreon RSS feed?
(49:57) Can you pull the plug on a premium offering with Apple Podcasts if it doesn't work for a show?
(51:02) How much content to place in the Premium category based on our stats?
(52:33) What's new on Apple Podcasts in iOS 16.4
(55:45) Audio feedback: what exactly are distinct listeners and how do you measure those? via Andrea
(58:46)PROMO 3: Glass in Session
(59:16) Stats, mean and median, Connect and Advertisecast average CPM rates
(1:04:53) Where have we been and where are we going?

Featured Podcast Promo + Audio

PROMO 1: Tomorrow's Legends
PROMO 2: The Wild West Extravaganza
PROMO 3: Glass in Session
Robonzo from The Unstarving Musician
John our producer!
Andrea from The Creative Impostor Studios

Where have we been and where are we going

Thank you to Nick from MicMe for our awesome intro!

Podcasting Articles and Links mentioned by Rob and Elsie

Previous Episode

237 Podcasting Is Just Fine

Video podcasting soapbox from Rob, an update on Google Podcast search from Google, discussing the Sonic Bloom awards, another doom and gloom article, this time from the NYTimes, Apple Podcasts subscriptions workflows and examples, Alexa and podcasting FAQs, what's on Elsie's hardware wish list from Rode, Hindenburg Beta 2 is out, podcast marketing trends survey, mean and median download stats and so much more!

📌 THE FEED VOLLEY COMMUNITY

Quick Episode Summary

Intro
(2:11) PROMO 1: Daily Radio Podcast
(3:15) Rob and Elsie conversation
Mandalorian chat
(5:22) Video podcasting soap box from Rob
(10:53) Chapter marks have been around for a while! They are not new!
(18:13) Google podcast search update from the Google team
(21:30) What are the Sonic Bloom awards?
(25:26) NY times article on the podcasting industry
(29:14) How's the twitter migration to Mastodon going?
(34:03) PROMO 2: Thursday the 12th
(34:32) Tips and workflows for using Apple Podcasts subscriptions
(39:09) An awesome new niche podcast title
(42:47) How fast are Connect recordings available after the interview?
(44:42) Alexa podcasting search problems
(46:54) On Elsie's wishlist: Rode's NTH-100M
(50:25) Hindenburg Pro 2 Beta is out!
(52:33) Podcast marketing survey! Fill it out and help us all out
(53:51) What happens when you submit your show into Apple Podcasts?
(56:48) PROMO 3: The Mandalore
(57:57) Stats: geographic and user agent
(1:01:22) Where have we been and where are we going?

Featured Podcast Promo + Audio

Where have we been and where are we going

Thank you to Nick from MicMe for our awesome intro!

Podcasting Articles and Links mentioned by Rob and Elsie

Next Episode

239 Considering The End User Workflow

Meredith Krantz appointed as Director of Brand Partnerships for Libsyn's Advertisecast, debrief on Podcast Movement Evolutions 2023, can an audio interface support a USB-C microphone? How to best know your real audience size, does an excerpt of something interesting at the top of your episode help with retention of audience? Chapter marks follow up! The best link to add to your shownotes for social, layoffs and privacy updates and of course geographic and user agent stats!

📌 THE FEED VOLLEY COMMUNITY

Quick Episode Summary

Intro
(1:56) PROMO 1: The Fiction Podcast Weekly
(2:23)Rob and Elsie conversation
Rob is looking for podcasters that are attending NAB!
(3:13) Announcing the appointment of Meredith Krantz as Director of Brand Partnerships 🔥
(5:28) Podcast Movement Evolutions recap from Rob!
Considering the end user workflow --- your audience matters!
(23:46) Can you plug in a USB-C microphone into an audio interface? Audio feedback from Dylan
(28:22) Some new and updated hardware from Shure and Rode!
(33:52) How do you know what your audience number is when your numbers switch from AIB certified to non-AIB certified?
(40:12) PROMO 2: Childless Not By Choice
(41:01) Should all Libsyn Destinations be enabled?
(41:24) Do you have to sign up for individual accounts for each account?
(42:38) If someone plays a podcast from a player embedded on a webpage is it a download?
(46:50) Tips on making the first 30 seconds from an interview show help people listen
(49:47) The week's new niche podcast name!
(52:07) Follow up on chapter marks
(53:46) How to optimize social links across all podcast apps? Audio feedback from Brad
(56:35) Industry news
(58:26) PROMO: Daily Magic For Peace
(58:59) Stats, geographic and user agent
(1:01:59) Where have we been and where are we going?