Ep 16: It's EventTech, not MarTech: Why Events Need Their Own Tech Stack

01/24/25 • 17 min

This episode explores the concept of EventTech and why it’s critical for modern event organizations. While MarTech has become a cornerstone of digital marketing, its tools often fall short when applied to the dynamic and high-stakes world of live events. EventTech fills these gaps by offering tailored solutions for real-time engagement, seamless operations, and post-event ROI tracking.

Discover how EventTech stacks are designed to address every phase of the event lifecycle—pre-event planning, live engagement, and post-event analytics—and why building the right stack depends on the unique needs of your organization. Whether you’re managing concerts, conferences, or sports events, this episode provides a roadmap for aligning technology with your goals.

Previous Episode

Ep 15: Convincing Your Boss to Fund Your Conference

You’ve found the perfect industry conference that could skyrocket your skills, expand your network, and give you the cutting-edge insights you need to take your marketing game to the next level. There’s just one problem—getting your boss to say yes.

In this episode of The Eventacle Podcast, we’re breaking down exactly how to build your case and convince your boss to invest in your professional growth. From showing the ROI of attending to crafting a persuasive pitch, we’ll arm you with actionable strategies, insider tips, and even a few bonus resources to make your ask impossible to ignore.

Whether you’re a seasoned pro or a first-timer trying to attend a game-changing conference, this episode has everything you need to get that green light.

Next Episode

Ep 17: Speaking Their Love Language: How to Reengage Lapsed Customers

In this episode of The Eventacle Podcast, we’re tackling a challenge every event marketer faces at some point: reengaging lapsed customers. Whether it’s an email list filled with unresponsive subscribers or social media followers who’ve gone silent, we’ll show you how to reignite their interest and bring them back to your events.

Join us as we break down:

✅ The top reasons customers disengage—and how to win them back

✅ The importance of personalization and timing in your outreach

✅ Proven strategies to craft irresistible reengagement campaigns

With the ever-changing landscape of event marketing, staying connected to your audience is more important than ever. If you’re ready to boost your ticket sales and rekindle relationships with your audience, this episode is packed with actionable insights you can use right away.

Don’t miss it—and if you love this episode, subscribe and share it with your fellow marketers!

🚀 Looking to connect with other event marketers? Join the free Eventacle Community for exclusive insights, tools, and conversations. Sign up now at Eventacle.com/Community.