The Eventacle Podcast

Are your events creating short-term excitement or long-term engagement?

Too many events are like fireworks—big, exciting, and attention-grabbing, but they fade fast. The energy is high on event day, but within a week, attendees have moved on, and the momentum disappears.

In this episode, we explore a better approach: campfire events—experiences designed to keep the conversation going before, during, and long after the event ends. You’ll learn:

✅ The key differences between firework and campfire events

✅ How to create pre-event buzz and keep attendees engaged after event day

✅ Real-world examples of brands and events that get it right

✅ Simple strategies to turn your event into a year-round engagement engine

If you want to build stronger audience connections, increase retention, and maximize event impact, this episode is for you.‍

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This episode explores the concept of EventTech and why it’s critical for modern event organizations. While MarTech has become a cornerstone of digital marketing, its tools often fall short when applied to the dynamic and high-stakes world of live events. EventTech fills these gaps by offering tailored solutions for real-time engagement, seamless operations, and post-event ROI tracking.

Discover how EventTech stacks are designed to address every phase of the event lifecycle—pre-event planning, live engagement, and post-event analytics—and why building the right stack depends on the unique needs of your organization. Whether you’re managing concerts, conferences, or sports events, this episode provides a roadmap for aligning technology with your goals.

In today's competitive events landscape, holiday branding presents a compelling way to enhance audience engagement and drive attendance. A seasonal approach to branding leverages the emotional pull of holidays while integrating seamlessly with the annual marketing calendar. However, effective holiday branding requires a balance – too much kitsch can undermine professionalism, while subtle but memorable elements can create lasting audience connections.

Your personal brand is your career's secret weapon in the competitive world of event marketing. In this episode, we explore ten actionable strategies to position yourself as a thought leader, grow your professional network, and unlock new opportunities to elevate your career.

In this episode, we explore the bold marketing moves that turned Smackin' Sunflower Seeds into a standout brand. From their clever grassroots campaigns to their knack for connecting with baseball fans and beyond, Smackin' proves that authenticity and creativity are a winning combination.

Discover the strategies behind their rise, the lessons every marketer can take away, and why sometimes the smallest seeds plant the biggest ideas.