The Eventacle Podcast

In the debut episode of The Eventacle Podcast, co-founder Mike Evenson sets the stage for an exciting journey into the world of event marketing. Discover what inspired the creation of Eventacle and what you can expect from this podcast, designed to help event marketers thrive. Whether you're seeking fresh ideas, expert insights, or a sense of community, this introduction is just the beginning.

Demographics tell us who our attendees are, but they rarely reveal why they show up. In this episode, we explore the shift from demographic-based customer profiling to an experience-based approach in event marketing. Discover how focusing on attendee motivations — whether it's a family outing, a romantic date night, or a solo adventure — can transform your marketing strategy.

We'll dive into the power of behavioral data, tailored messaging, and personalized offerings to create unforgettable experiences. Plus, learn how strategic pre- and post-event communication can build lasting relationships and drive engagement.

In this episode, we break down the top 25 trends that will redefine how we connect with audiences, create memorable experiences and drive revenue in the year ahead.

From AI-driven personalization to immersive AR/VR campaigns, we explore cutting-edge tools and strategies for growth, inclusivity, and innovation. Whether it’s building vibrant micro-communities, optimizing ticket sales with dynamic pricing, or crafting compelling short-form video content, there’s something for every marketer looking to stay ahead.

Discover how these trends can help you exceed audience expectations, streamline operations and maximize ROI in 2025.

We explore how the Phoenix Suns’ bold concession pricing boosts fan loyalty, attendance, and long-term revenue – challenging the live events industry to rethink tradition. This is more than a story about a professional basketball team; it’s a blueprint for organizations looking to grow their audiences, deepen connections, and innovate for the future.

Great campaigns start with understanding your audience. But how do you uncover what potential attendees are searching for? In this episode, we dive into AnswerThePublic, a game-changing tool for event marketers.

Learn how to transform real-world search queries into actionable insights that fuel your content, drive engagement, and boost ticket sales. From uncovering high-value keywords to crafting data-driven campaigns, we break down practical strategies you can use to meet your audience's needs and elevate your event marketing game.

🔑 Key Takeaways:

• How to use AnswerThePublic to discover what your audience really wants.
• Tips for turning search data into blogs, social posts, and targeted ads.
• Real-world examples of campaigns inspired by search insights.
• Advanced tactics for trend monitoring, competitive research, and personalization.