
Show Me The (Event Sponsorship) Money
Explicit content warning
11/13/24 • 35 min
Episode fourteen, the spotlight is on...sponsorship!
This is probably the most asked question I get from folks trying to do their own events, so instead of telling you what I know - I went right to the source!
Ed Byers, is the founder of CANRev Collaborative. In his 15+ years of association and NFP experience, he has created over $20M in new revenue through sponsorship & partnerships, creation of education programs, membership drives, events, fundraising, advertising and products and service enhancements.
Aka: he knows his stuff and what he's talking about. In this episode we talk myths, FAQS and the secret sauce to securing the bag (it's not what you think).
Follow The Event Bestie on Instagram, YouTube and subscribe at Apple Podcasts or wherever you listen to people talk.
Episode fourteen, the spotlight is on...sponsorship!
This is probably the most asked question I get from folks trying to do their own events, so instead of telling you what I know - I went right to the source!
Ed Byers, is the founder of CANRev Collaborative. In his 15+ years of association and NFP experience, he has created over $20M in new revenue through sponsorship & partnerships, creation of education programs, membership drives, events, fundraising, advertising and products and service enhancements.
Aka: he knows his stuff and what he's talking about. In this episode we talk myths, FAQS and the secret sauce to securing the bag (it's not what you think).
Follow The Event Bestie on Instagram, YouTube and subscribe at Apple Podcasts or wherever you listen to people talk.
Previous Episode

All Talk: booking and becoming a speaker
Episode thirteen, the spotlight is on... speaking.
I'm seeing a lot of chatter online (thanks algorithm) from speakers about events trying to pay them in exposure, so I went to the source! In this episode, I chat with Tami Adams, founder of TA Speakers Management agency on how to become a speaker and how to book one.
With 13 years of meeting planning experience and 10+ years working alongside high-level professional speakers and her knack for human connection, Tami has seen it all. Providing unique insights into both the speaker agent and meeting planner side of the business, she brings her bubbly, energetic and passionate personality to all clients.
Follow The Event Bestie on Instagram, YouTube and subscribe at Apple Podcasts or wherever you listen to people talk.
Next Episode

Community Powered Events Heals Hearts and Empowers Voices
Episode fifteen, the spotlight is on...how to create an event from scratch with nothing but a dream and a community!
You've heard me say in previous episodes that you cannot have a successful event without sponsors. Jam Gamble, a prolific voice empowerment coach and public speaker proves me wrong and is the exception to the rule.
For our first onsite podcast review, we hear from amazing speakers, watch family put in the work and hear from guests why the 4th year event was worth the 5 hour drive.
Follow The Event Bestie on Instagram, YouTube and subscribe at Apple Podcasts or wherever you listen to people talk.
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