EP07: Lisa Humann (BMG Rights Management) - An Inside Approach to Creative Sync In The Streaming Era.
08/28/24 • 42 min
Welcome to Episode seven of the Europe In Synch podcast.
This time we are talking with Lisa Humann, Senior Director Creative Synch & Music Supervision at BMG Rights Management, based in Berlin.
We hear how BMG's integrated global system, which combines the roles of both publishers and labels, has created a more efficient and responsive sync team. Lisa shares insights into BMG’s impressive catalogue of over three million songs and how a global collaborative network enhances music placement opportunities.
We explore the evolving landscape of TV music sync and the transformative impact of streaming services on the German market. From budgeting and hiring composers to negotiating licenses and contracts, Lisa walks us through the creative and logistical aspects of her role. We also take a closer look at groundbreaking music placements in local German productions like Netflix's "Dark," understanding how innovative music concepts can elevate storytelling and set new industry trends.
We recorded this conversation at the BMG offices in Berlin on 14.06.2024.
We hope you enjoy the episode and thank you for listening!
Find out more about our guest:
- BMG Rights Management GmbH: German Homepage
- DARK (Netflix) – Teaser S1
- Nena – Irgendwie, Irgendwo, Irgendwann on Spotify
- Kreator – Pleasure To Kill on Spotify
- Dem Horizont So Nah - Trailer
- May & Chefket – Sign Your Name on Spotify
- Chantal im Märchenland - Trailer
- Rita Ora (feat Fatboy Slim) – Praising You on Spotify
If you have questions, ideas, requests, recommendations, or general feedback, feel free to contact us at [email protected].
Europe In Synch is created, managed, promoted, and driven by several European organizations and companies and is a truly cross-border collaboration.
The goals are to bring together professionals from the music sector with decision-makers from film & advertising to provide a real-life, hands-on, learning experience, and to promote European music in the complex field of synchronization, through communication, knowledge-building and networking via focused mentoring and peer training sessions.
Follow Europe In Synch:
- Home: https://europeinsynch.net
- Facebook: https://www.facebook.com/EuropeinSynch
- Twitter: https://twitter.com/europeinsynch
- Instagram: https://www.instagram.com/europeinsynch
- LinkedIn: https://www.linkedin.com/company/europeinsynch
Intro/Outro music is an instrumental edit of "Gimme" by Daffodils.
They're on Soundcloud.
Europe In Synch is co-funded by the European Union.
This is a SuperSwell production for Europe In Synch...
Welcome to Episode seven of the Europe In Synch podcast.
This time we are talking with Lisa Humann, Senior Director Creative Synch & Music Supervision at BMG Rights Management, based in Berlin.
We hear how BMG's integrated global system, which combines the roles of both publishers and labels, has created a more efficient and responsive sync team. Lisa shares insights into BMG’s impressive catalogue of over three million songs and how a global collaborative network enhances music placement opportunities.
We explore the evolving landscape of TV music sync and the transformative impact of streaming services on the German market. From budgeting and hiring composers to negotiating licenses and contracts, Lisa walks us through the creative and logistical aspects of her role. We also take a closer look at groundbreaking music placements in local German productions like Netflix's "Dark," understanding how innovative music concepts can elevate storytelling and set new industry trends.
We recorded this conversation at the BMG offices in Berlin on 14.06.2024.
We hope you enjoy the episode and thank you for listening!
Find out more about our guest:
- BMG Rights Management GmbH: German Homepage
- DARK (Netflix) – Teaser S1
- Nena – Irgendwie, Irgendwo, Irgendwann on Spotify
- Kreator – Pleasure To Kill on Spotify
- Dem Horizont So Nah - Trailer
- May & Chefket – Sign Your Name on Spotify
- Chantal im Märchenland - Trailer
- Rita Ora (feat Fatboy Slim) – Praising You on Spotify
If you have questions, ideas, requests, recommendations, or general feedback, feel free to contact us at [email protected].
Europe In Synch is created, managed, promoted, and driven by several European organizations and companies and is a truly cross-border collaboration.
The goals are to bring together professionals from the music sector with decision-makers from film & advertising to provide a real-life, hands-on, learning experience, and to promote European music in the complex field of synchronization, through communication, knowledge-building and networking via focused mentoring and peer training sessions.
Follow Europe In Synch:
- Home: https://europeinsynch.net
- Facebook: https://www.facebook.com/EuropeinSynch
- Twitter: https://twitter.com/europeinsynch
- Instagram: https://www.instagram.com/europeinsynch
- LinkedIn: https://www.linkedin.com/company/europeinsynch
Intro/Outro music is an instrumental edit of "Gimme" by Daffodils.
They're on Soundcloud.
Europe In Synch is co-funded by the European Union.
This is a SuperSwell production for Europe In Synch...
Previous Episode
EP06: Calum Price (Big Sync Music) - The Power Of Music To Capture Consumers & Create Cultural Impact.
Welcome to Episode six of the Europe In Synch podcast.
This time we are talking with Calum Price, Music Supervisor with world-leading agency, Big Sync Music.
In this episode we unlock a few of the secrets behind the dynamic interplay of music and branding with the help of Calum's inside perspective.
We learn the about his own significant leap from being a music coordinator to a music supervisor, and the difference in levels of creation and responsibility in organising pitches and driving campaigns. His story underlines that lucky breaks are part and parcel of career-building and gives insight into how personal connections play a defining role in music discovery,
We dive into the strategic importance of using music to capture consumer attention, the value of involving music strategists early in the creative process, and how agencies like Big Sync leverage technological tools and data analytics to match the perfect tune to a brand's unique audience, ensuring campaigns resonate on a cultural level.
We recorded this conversation during Tallinn Music Week in Estonia on 03.04.2024.
We hope you enjoy the episode and thank you for listening!
Please note that there is a full transcription of this podcast is available for you to follow while listening to the audio.
Find out more about our guest:
- Big Sync Music: https://bigsyncmusic.com/
- TUI global campaign (requires a subscription): https://www.campaignlive.co.uk/article/pick-week-tui-lands-first-class-safety-film/1872002
- McDonald's Steakhouse Snack campaign: https://www.lbbonline.com/news/steakhouse-stack-spot-shows-the-kind-of-mcdonalds-you-cancel-plans-for
- Magnum - The Fraud - campaign: https://lbbonline.com/news/magnum-asks-ice-cream-fans-to-avoid-imitations-and-stick-to-the-original
If you have questions, ideas, requests, recommendations, or general feedback, feel free to contact us at [email protected].
Europe In Synch is created, managed, promoted, and driven by several European organizations and companies and is a truly cross-border collaboration.
The goals are to bring together professionals from the music sector with decision-makers from film & advertising to provide a real-life, hands-on, learning experience, and to promote European music in the complex field of synchronization, through communication, knowledge-building and networking via focused mentoring and peer training sessions.
Follow Europe In Synch:
- Home: https://europeinsynch.net
- Facebook: https://www.facebook.com/EuropeinSynch
- Twitter: https://twitter.com/europeinsynch
- Instagram: https://www.instagram.com/europeinsynch
- LinkedIn: https://www.linkedin.com/company/europeinsynch
Intro/Outro music is an instrumental edit of "Gimme" by Daffodils.
They're on Soundcloud.
Europe In Synch is co-funded by the European Union.
This is a SuperSwell production for Europe In Synch...
Next Episode
EP08: An Update On The Europe In Synch Initiative - with Markus Linde.
Welcome to the Europe In Synch podcast.
In this episode we catch up with co-Founder of the Europe In Synch initiative, Markus Linde and get an update on the status of the various projects within the platform now we are two years into the campaign.
We hear about the way the initiative aims to revolutionize the way music and audiovisual industries collaborate. Markus shares insider insights from two years of groundbreaking efforts - from innovative workshops to effective mentoring and engaging roundtables, telling us how Europe in Synch is fostering essential dialogue and collaboration across industries, particularly in smaller territories.
We look at the evolution of the initiative, transitioning from initial excitement to a more professional, hands-on approach, all while navigating the complexities of engaging non-music events and post-COVID conference dynamics.
We learn more about the fresh initiative, Act in Synch, which aims to highlight the potential for political, cultural, and sustainable impact of music in sync deals.
Finally, we celebrate the power of collaboration, recounting impressive success stories, such as the effortless formation of partnerships in Lisbon, and honouring the passionate individuals and institutions that make Europe in Synch a true powerhouse of innovation and professional integrity.
Europe In Synch is created, managed, promoted, and driven by several European organizations and companies and is a truly cross-border collaboration.
The goals are to bring together professionals from the music sector with decision-makers from film & advertising to provide a real-life, hands-on, learning experience, and to promote European music in the complex field of synchronization, through communication, knowledge-building and networking via focused mentoring and peer training sessions.
Follow Europe In Synch:
- Home: https://europeinsynch.net
- Facebook: https://www.facebook.com/EuropeinSynch
- Twitter: https://twitter.com/europeinsynch
- Instagram: https://www.instagram.com/europeinsynch
- LinkedIn: https://www.linkedin.com/company/europeinsynch
Intro/Outro music is an instrumental edit of "Gimme" by Daffodils.
They're on Soundcloud.
Europe In Synch is co-funded by the European Union.
This is a SuperSwell production for Europe In Synch...
The Europe In Synch Podcast - EP07: Lisa Humann (BMG Rights Management) - An Inside Approach to Creative Sync In The Streaming Era.
Transcript
Welcome to the Europe in Sync podcast . We're talking today with Lisa Hohmann , the Senior Director Creative Sync and Music Supervision at BMG Rights Management . Hello , lisa .
Lisa HumannThank you for having me .
Paul CheethamWe're talking here at the BMG offices in the centre of Berlin . It's lovely here
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