Empowerment Through Crafting With JOANN & On Our Sleeves

05/30/23 • 35 min

The Engage For Good Podcast with Alli Murphy

As mental health awareness month comes to a close, we wanted to bring you an episode that ties together mental health and corporate social impact. This episode is also the first in our series on POS fundraising.

JOANN, Nationwide Children’s Hospital and On Our Sleeves partnered for “Empowerment through Crafting,” a campaign set to inspire conversations about mental health through creativity. In today’s episode, EFG’s Alli Murphy is joined by JOANN’s Senior Corporate Communication Specialist, Samantha Booth, and Nationwide Children’s Hospital and On Our Sleeves’ Director of Social Impact and Corporate Philanthropy, Amanda Dove, to dive into this campaign.

The partnership and craft projects they’ve co-created since 2021 are designed to help children express themselves while breaking down stigmas around mental health.

In today’s episode, we’ll explore:

A behind-the-scenes look at “Empowerment through Crafting”
Advice for listeners looking to develop successful consumer-facing campaigns
How the partners ensure a mutually beneficial program
The key factors that contributed to raising half a million in year one and surpassing a million dollars in year two
How the gained employee buy-in
The 4 success pillars of their POS fundraising strategy
The importance of educating and listening to employees

This episode is brought to you by Nationwide Children’s Hospital and On Our Sleeves.

Links & Notes

Elevate Your Social Impact

Sign up for Engage for Good's newsletter
Check out past podcast episodes
Access free resources
Check out our monthly webinars
Let Alli know what you think of the show!
(00:00) - Welcome to Engage for Good
(01:52) - Introducing Amanda Dove and Samantha Booth
(05:36) - Overview of the Campaign
(07:47) - Key Factors for Growth
(10:36) - Facing Campaign Challenges
(15:02) - Crafting for Metal Illness
(18:00) - Ensuring the Partnership is Mutually Beneficial
(20:58) - Point of Sale
(24:02) - Employee Engagement Strategy
(28:28) - Guidance
(33:04) - Learn More

The partnership and craft projects they’ve co-created since 2021 are designed to help children express themselves while breaking down stigmas around mental health.

In today’s episode, we’ll explore:

A behind-the-scenes look at “Empowerment through Crafting”
Advice for listeners looking to develop successful consumer-facing campaigns
How the partners ensure a mutually beneficial program
The key factors that contributed to raising half a million in year one and surpassing a million dollars in year two
How the gained employee buy-in
The 4 success pillars of their POS fundraising strategy
The importance of educating and listening to employees

This episode is brought to you by Nationwide Children’s Hospital and On Our Sleeves.

Links & Notes

Elevate Your Social Impact

Sign up for Engage for Good's newsletter
Check out past podcast episodes
Access free resources
Check out our monthly webinars
Let Alli know what you think of the show!
(00:00) - Welcome to Engage for Good
(01:52) - Introducing Amanda Dove and Samantha Booth
(05:36) - Overview of the Campaign
(07:47) - Key Factors for Growth
(10:36) - Facing Campaign Challenges
(15:02) - Crafting for Metal Illness
(18:00) - Ensuring the Partnership is Mutually Beneficial
(20:58) - Point of Sale
(24:02) - Employee Engagement Strategy
(28:28) - Guidance
(33:04) - Learn More

Previous Episode

Making Time For Joy In Social Impact

Alli is on site at the Engage for Good conference in Atlanta and brings tidings of joy this week!

(00:00) - What can you do to bring yourself joy?

Next Episode

An EFG Special: Introducing The P2P Soap Box!

We're thilled to introduce our sister podcast, The P2P Soap Box with Marcie Maxwell. In the very first episode, Pancreatic Cancer Action Network’s CEO Julie Fleshman and Board member Peter Cashion join Marcie to talk about the profound impact of peer-to-peer fundraising and how they champion it from the top-down.

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Despite raising over $1 billion in 2022, peer-to-peer fundraising often fails to receive the recognition it deserves in the world of development and even from the top leadership within nonprofit organizations. There is an ever-present notion that "Walks are dead," but these misguided voices fail to comprehend the true power of peer-to-peer fundraising.

In fact, peer-to-peer fundraising is the most democratic form of fundraising, empowering individuals directly affected by our mission to come together and raise funds to combat challenges, seek cures, promote accessibility in treatments, and create a better world.

It is only when organizational leaders grasp the potential of peer-to-peer fundraising that we can elevate our efforts to unparalleled levels of success.

In this inaugural episode, P2PPF’s Marcie Maxwell is joined by Julie Fleshman, President & CEO of the Pancreatic Cancer Action Network (PanCAN) and Peter Cashion, Purple Stride team captain and member of the PanCAN Board of Directors. Peter was also the winner of the 2023 Cash, Sweat & Tears Award presented at the 2023 Peer-to-Peer Professional Forum Conference in Washington, DC.

Both Julie & Peter share their very personal stories of losing a loved one to pancreatic cancer - and how they have find new purpose in fundraising and a sense of community through PanCAN’s signature event, Purple Stride. They also discuss how they are deepening their Board’s engagement with peer-to-peer fundraising and the impact that has on their staff and volunteers.

In today’s episode, we’ll explore:

How peer-to-peer fundraising can empower a community
How PanCAN is mobilizing its board to participate in peer-to-peer fundraising
The decision-making process that went into moving all Purple Stride walks to the same day nationwide

Mentioned Links

Pancreatic Cancer Action Network

Purple Stride

Stay Connected on LinkedIn

Connect with Julie

Connect with Peter

Connect with Marcie

Connect with the Peer-to-Peer Professional Forum