The Engage For Good Podcast with Alli Murphy

Today on Cause Talk Radio, Megan and Joe talk to Phil Haid, Co-Founder and CEO of Toronto-based Public Inc., about the need for more risk in cause marketing. They discuss the things that are holding cause marketers back: fear of failure, a misconstrued perception that being first is really worth it, and the lack of a culture of support to spark innovation.

Phil will be delivering a presentation on risk and cause marketing at the Cause Marketing Forum Conference. If you're not joining the conference in Chicago, this is a great chance to hear Phil speak on the topic.

Phil is one of the best cause marketers we know. Besides picking poorly in the recent NHL series between the Toronto Maple Leafs and Joe's hometown Boston Bruins (Bruins won), he's smart, creative, progressive and, of course, an educated risk taker!

As mental health awareness month comes to a close, we wanted to bring you an episode that ties together mental health and corporate social impact. This episode is also the first in our series on POS fundraising.

JOANN, Nationwide Children’s Hospital and On Our Sleeves partnered for “Empowerment through Crafting,” a campaign set to inspire conversations about mental health through creativity. In today’s episode, EFG’s Alli Murphy is joined by JOANN’s Senior Corporate Communication Specialist, Samantha Booth, and Nationwide Children’s Hospital and On Our Sleeves’ Director of Social Impact and Corporate Philanthropy, Amanda Dove, to dive into this campaign.

The partnership and craft projects they’ve co-created since 2021 are designed to help children express themselves while breaking down stigmas around mental health.

In today’s episode, we’ll explore:

• A behind-the-scenes look at “Empowerment through Crafting”
• Advice for listeners looking to develop successful consumer-facing campaigns
• How the partners ensure a mutually beneficial program
• The key factors that contributed to raising half a million in year one and surpassing a million dollars in year two
• How the gained employee buy-in
• The 4 success pillars of their POS fundraising strategy
• The importance of educating and listening to employees

This episode is brought to you by Nationwide Children’s Hospital and On Our Sleeves.

Links & Notes

• Samantha Booth LinkedIn
• Amanda Dove LinkedIn
• JOANN Website
• JOANN Corporate Giving
• On Our Sleeve Website
• On Our Sleeves LinkedIn
• On Our Sleeves Instagram
• On Our Sleeves Facebook
• JOANN Facebook
• JOANN Instagram
• JOANN LinkedIn

Elevate Your Social Impact

• Sign up for Engage for Good's newsletter
• Check out past podcast episodes
• Access free resources
• Check out our monthly webinars
• Let Alli know what you think of the show!
• (00:00) - Welcome to Engage for Good
• (01:52) - Introducing Amanda Dove and Samantha Booth
• (05:36) - Overview of the Campaign
• (07:47) - Key Factors for Growth
• (10:36) - Facing Campaign Challenges
• (15:02) - Crafting for Metal Illness
• (18:00) - Ensuring the Partnership is Mutually Beneficial
• (20:58) - Point of Sale
• (24:02) - Employee Engagement Strategy
• (28:28) - Guidance
• (33:04) - Learn More

When the pandemic first hit, small businesses took a huge blow with many being forced to shutter their doors.

In response, Engage for Good sponsor, eBay, stepped in to help tens of thousands of these small businesses get “Up and Running” online through their platform, providing tremendous support to convert brick and mortar stores to accessible, online ones.

They also developed the Up & Running Grants program which gave 50 grantees $10,000 apiece, as well as mentorship and resources in collaboration with business accelerator Hello Alice.

After a wildly successful first year of the program, the eBay team decided to run it again.

This year, the second annual small business support program marks $1 million in total investment for grant winners. In today's episode, EFG's Alli Murphy is joined by Rebecca Michals, Director of Community & Engagement at eBay.

Tune into today's episode to learn all about:

• What makes this program so successful for eBay and its sellers
• What the company learned from last year's group of grantees
• Trends Rebecca and her team are seeing from this year's applicant group
• Success stories from past recipients
• What's on the horizon for eBay and the Up & Running Grants Program

Links & Notes

• Up & Running Grants Program
• Season 10, Ep 4: How eBay Helps Small Businesses Stay Up and Running

Elevate Your Social Impact

• Sign up for Engage for Good's newsletter
• Check out past Cause Talk Radio episodes
• Access free resources
• Check out our monthly webinars
• Let Alli know what you think of the show!

Happy Holidays! It's another episode of the "Joe Show" with Selfish Giving's Joe Waters.

In today's episode, EFG's Alli Murphy and Joe talk about all things holidays campaigns. From classic well-known campaigns that are coming back this year to what's on the holiday horizon in the social impact space.

On the show, Alli and Joe discuss:

• What campaigns Joe expects to see on the horizon this holiday season
• What it takes to develop a successful holiday campaign
• Two things to do on GivingTuesday, according to Joe
• Three trends on the horizon and predictions for each
• The duo's favorite GivingTuesday campaigns

Links & Notes

• SelfishGiving Website
• Joe on Twitter
• Ep193: Virgin America’s ‘Operation Chihuahua’ Airlifts Dogs to Forever Homes
• Macy's 2021 Believe Campaign
• 2021 St. Jude Thanks and Giving campaign
• Season 11, Ep12: Combatting Burnout In Social Impact With #APaidWeekOff
• Watching a live performance makes people more charitable
• Giant Food Donates Over $1.2 Million to USO of Metropolitan Washington-Baltimore

Elevate Your Social Impact

• Sign up for Engage for Good's newsletter
• Check out past Cause Talk Radio episodes
• Access free resources
• Check out our monthly webinars
• Let Alli know what you think of the show!

Launched in November, Zappos’ Goods for Good is a one-stop shopping platform that aims to provide conscious consumers with a place they can shop their values.

In this episode of Cause Talk Radio, Megan talks with Anna Copilevitz, Charity Buyer & Project Manager at Zappos about this new platform that curates a wide variety of purpose-focused products, from vegan items to those that give back.

Megan and Anna discuss whether there was internal infighting between the cause areas (there wasn’t) and why Zappos decided to go wide instead of deep on making purpose-products accessible to as many customers as possible. While it’s still early days, we learn that the sustainability-focused brands seem to have hit a particular positive nerve among customers and employees.

The two also talk about why Zappos made the decision to incorporate purpose into their bread and butter (their products!) through Goods for Good, how they’re integrating storytelling into the platform and Anna’s vision for the future of purpose at Zappos.

Links & Notes

• Zappos Goods for Good
• (00:00) - Welcome to Cause Talk Radio
• (00:48) - Introducing Anna Copelivitz at Zappos
• (01:40) - Zappos Goods for Good
• (07:14) - Sponsor: Audible — Get 'Brave, Not Perfect' today!
• (08:07) - How's it going so far?
• (10:56) - The (secret) sandbox?
• (12:43) - Business goals
• (17:25) - Consumer involvement
• (19:24) - Find Goods for Good