EP.10 - From an Instagram Brand to His First Million - Alex Alfieri - Founder of Butter Lane Antiques

03/22/22 • 39 min

In this episode we are joined by the highly talented antiques entrepreneur, Alex Alfieri. Alex is the founder of Butter Lane Antiques, a business he set up in 2013 which sells around a million pounds worth of antique jewellery to people all over the world every year. Alex has flipped the traditional antiques industry on its head by utilising new and emerging social media platforms to grow his business which has amassed over a hundred thousand followers including celebrity clients such as JK Rowling, Belle Thorne and Hilary Swank.

Previous Episode

EP.7 - Gaining investment for Growth - Dominic McGregor - Managing Partner Fearless Adventures - Co-Founder - Social Chain

In this episode we speak with Dominic McGregor who is the co-founder of global social media agency, The Social Chain. Dominic co-founded the business with Steven Bartlett in 2014 and grew the business to over 500 staff before publicly listing the company on the Dusseldorf stock exchange in 2019 with a valuation of over £250 million. Dominic was also hired by the government as an advisor to the cabinet Office on their use of Social Media. Most recently he has co-founded a multi million pound fund called fearless adventures to help grow the next generation of direct to consumer brands in the UK. Dominic describes what he looks for when investing in businesses and also discusses some of the pros and cons of taking on external investment.