The Embodied Marketing Podcast - 597: Marketing 2024 Predictions #5 - What Will Happen To The Digital Space In 2024?

597: Marketing 2024 Predictions #5 - What Will Happen To The Digital Space In 2024?

01/05/24 • 21 min

2 Listeners

Welcome to the final episode of my 2024 Marketing Predictions series. In this episode, I dive into the importance of delivering consistent, expert-driven content, with a focus on depth and authenticity. I also discuss the rise of smaller-priced products, the significance of increasing customer lifetime value, and the potential pitfalls of fake messaging in the evolving digital landscape. Don't miss out on strategies that can elevate your marketing game and set you up for success in the coming year!

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596: Marketing 2024 Predictions #4 - Creating Authenticity Like Never Before

Today's 4th Marketing Prediction for 2024 is a huge one -- the power of authenticity. I share insights on how to incorporate more fun into your business and challenge yourself with new ventures aligned with your strengths. Join me as we navigate the importance of authenticity and how it can elevate your connection with the audience. Don't miss out!

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598: Marketing Lessons From The Abercrombie & Fitch Comeback

In today's episode, we’re going to have some fun by diving into Abercrombie and Fitch's incredible comeback story. From its early 2000s glory to a decline and recent resurgence, the brand's journey is a lesson in adaptability and rebranding. I talk about how they shifted their ideal customer, revamped messaging, and embraced change, leading to a 20% sales jump in 2023. Join me as we explore the transformation of this iconic brand and the importance of deep customer understanding, strategic pivots, and staying adaptable.