DM Guide To Marketing - Episode 09

10/07/10 • 23 min

The Dynamic Manager's Guide To Marketing: How To Create And Nurture Your Best Customers

Chapter 18 Specialty Market Case Study: Automotive Aftermarket “You can use tried-and-true marketing tactics like showing off your work to car owners at neighborhood cruise-ins but the main thing is to go after the business.” Chapter 19 Specialty Market Case Study: Sports Team Sponsorships Rewards and Regrets “The marketing essence of sponsorships--whether you put your money into race teams or the PTA bake sale--is the endorsement value that the investment gives you.” Chapter 20 Business To Business Marketing - Beyond the Price Sheet “You should market to other companies much the same way you market to consumers: with a combination of advertising and personal selling.”

Previous Episode

DM Guide To Marketing - Episode 07

Chapter 14 Specialty Market Case Study: Sportswear, Speedwear, and Other Profitable Threads “Making a profit in the rag trade isn’t automatic.” Chapter 15 Marketing in Cyberspace: Not A Buck Rogers Idea “The website is essentially another complete business location.” Chapter 16 Blogging And Social Media—Other Online Marketing Options “If putting your business into cyberspace has seemed like more trouble than it’s worth, maybe now is the time to reconsider your decision.”

Next Episode

DM Guide To Marketing - Episode 08

Chapter 17 Social Media Marketing Three Ways: Facebook, Twitter, and LinkedIn “Your business can establish a two-way dialogue with customers that reinforces your marketing message.”