DM Guide To Marketing - Episode 06

10/07/10 • 24 min

The Dynamic Manager's Guide To Marketing: How To Create And Nurture Your Best Customers

Chapter 11 The Magic of Pricing “Setting prices is part art and part science with maybe a little management magic thrown in for good measure.” Chapter 12 Specialty Market Case Study: Artists And Their Prices “There may be a price so high the customer won’t pay it, but patrons seldom buy a piece of art just because it’s cheap.” Chapter 13 Two Ways To Compete Without Chopping Prices “As long as we’re promoting quality and being fair about pricing, I don’t worry too much about our competitors.”

Previous Episode

DM Guide To Marketing - Episode 05

Chapter 10 Case Study: Schweser’s Little Stores On The Prairie “In today’s big-box world, the 125-year-old chain of women’s clothing stores has beaten the odds by staying true to its roots.”

Next Episode

DM Guide To Marketing - Episode 07

Chapter 14 Specialty Market Case Study: Sportswear, Speedwear, and Other Profitable Threads “Making a profit in the rag trade isn’t automatic.” Chapter 15 Marketing in Cyberspace: Not A Buck Rogers Idea “The website is essentially another complete business location.” Chapter 16 Blogging And Social Media—Other Online Marketing Options “If putting your business into cyberspace has seemed like more trouble than it’s worth, maybe now is the time to reconsider your decision.”