DM Guide To Marketing - Episode 05

10/07/10 • 16 min

The Dynamic Manager's Guide To Marketing: How To Create And Nurture Your Best Customers

Chapter 10 Case Study: Schweser’s Little Stores On The Prairie “In today’s big-box world, the 125-year-old chain of women’s clothing stores has beaten the odds by staying true to its roots.”

Previous Episode

DM Guide To Marketing - Episode 04

Chapter 7 First Impressions “Take a look around and try to see the place the way customers see it.” Chapter 8 Welcome All Newbies “Remember what it was like when you went onto the field for your very first Little League tryout?” Chapter 9 Beat The Big Box “Because you know your customers as people, you better understand exactly what turns them on.”

Next Episode

DM Guide To Marketing - Episode 06

Chapter 11 The Magic of Pricing “Setting prices is part art and part science with maybe a little management magic thrown in for good measure.” Chapter 12 Specialty Market Case Study: Artists And Their Prices “There may be a price so high the customer won’t pay it, but patrons seldom buy a piece of art just because it’s cheap.” Chapter 13 Two Ways To Compete Without Chopping Prices “As long as we’re promoting quality and being fair about pricing, I don’t worry too much about our competitors.”