SMS Marketing: A Quick Start Guide

11/24/24 • 15 min

SMS Marketing: A Quick Start Guide

Episode Description:
In this episode of The Digital Marketing Post Podcast, James and Tammy from TE Digital dive into the world of SMS marketing—a cost-effective, high-impact strategy that’s perfect for busy small business owners. With an average open rate of 98%, SMS marketing has the potential to boost engagement, drive conversions, and foster stronger customer relationships.

Whether you’re new to SMS marketing or looking for ways to refine your strategy, this episode covers everything from legal compliance to crafting personalized, effective messages. We also explore how tools like Constant Contact can simplify the process, with features like automation, AI-powered content generation, and analytics dashboards to ensure your campaigns deliver results.

What You'll Learn in This Episode:

What SMS marketing is and why it’s more than just sending coupons.
Key legal considerations, including the TCPA and CAN-SPAM Act, to protect your business and customers.
Why SMS marketing outshines other strategies with its impressive 98% open rate.
Tips for crafting personalized, timely messages that resonate with your audience.
How to integrate SMS marketing with other tools like email and social media.
The importance of data-driven decision-making and analytics for continuous improvement.

Episode Highlights:

Legal Compliance Made Easy: Learn how to collect explicit consent and include opt-out options to stay compliant.
Boost Engagement: Discover strategies like abandoned cart reminders, birthday discounts, and timely promotions to connect with customers.
Leverage Tools Like Constant Contact: Automate your campaigns, generate personalized content, and track performance effortlessly.
Build Relationships, Not Just Sales: Foster trust and loyalty by delivering value through every message you send.

Actionable Insights:

Start small by sending personalized, timely messages to your audience.
Use tools like Constant Contact to streamline your SMS campaigns and ensure compliance.
Track your campaign performance with analytics to refine your strategy over time.

Subscribe & Review:
Love what you’re hearing? Subscribe to The Digital Marketing Post Podcast and leave a review to help us reach more small business owners like you.

The digital marketing post is powered by: T.E. Digital
Subscribe: The Digital Marketing Post weekly newsletter
Follow Us:
Youtube: Subscribe to Our Channel

Send us a text

SMS Marketing: A Quick Start Guide

What You'll Learn in This Episode:

What SMS marketing is and why it’s more than just sending coupons.
Key legal considerations, including the TCPA and CAN-SPAM Act, to protect your business and customers.
Why SMS marketing outshines other strategies with its impressive 98% open rate.
Tips for crafting personalized, timely messages that resonate with your audience.
How to integrate SMS marketing with other tools like email and social media.
The importance of data-driven decision-making and analytics for continuous improvement.

Episode Highlights:

Legal Compliance Made Easy: Learn how to collect explicit consent and include opt-out options to stay compliant.
Boost Engagement: Discover strategies like abandoned cart reminders, birthday discounts, and timely promotions to connect with customers.
Leverage Tools Like Constant Contact: Automate your campaigns, generate personalized content, and track performance effortlessly.
Build Relationships, Not Just Sales: Foster trust and loyalty by delivering value through every message you send.

Actionable Insights:

Start small by sending personalized, timely messages to your audience.
Use tools like Constant Contact to streamline your SMS campaigns and ensure compliance.
Track your campaign performance with analytics to refine your strategy over time.

Subscribe & Review:
Love what you’re hearing? Subscribe to The Digital Marketing Post Podcast and leave a review to help us reach more small business owners like you.

The digital marketing post is powered by: T.E. Digital
Subscribe: The Digital Marketing Post weekly newsletter
Follow Us:
Youtube: Subscribe to Our Channel

Previous Episode

Transform Your Emails with Interactive Content That Converts

Send us a text

In this episode, we dive into the game-changing world of interactive email content and explore how it’s reshaping digital marketing strategies. From embedded videos that capture attention and drive higher click-through rates, to actionable polls and surveys that gather valuable audience insights, and gamification techniques that delight and engage, we cover it all.

Learn how to:

Use videos to create a personal connection with your audience.
Collect meaningful feedback through quick and effective polls.
Add a playful twist with gamified email campaigns.

Whether you’re a marketer looking to boost email engagement or a business owner eager to enhance customer experiences, this episode is packed with actionable tips and real-world examples to elevate your email marketing strategy.
Tune in and discover how interactive content can transform your email campaigns and maximize ROI!

The digital marketing post is powered by: T.E. Digital
Subscribe: The Digital Marketing Post weekly newsletter
Follow Us:
Youtube: Subscribe to Our Channel

Next Episode

Constant Contact Review

Send us a text

Show Notes: Deep Dive into Constant Contact

Welcome back to The Digital Marketing Post Podcast by TE Digital! In this episode, James and Tammy take a deep dive into Constant Contact, exploring why it’s become a go-to platform for small businesses looking to level up their marketing game.

What You’ll Learn:

More Than Email Marketing: How Constant Contact is evolving into a comprehensive digital marketing hub, offering tools like social media management, SMS, e-commerce, and event marketing.
Ease of Use: Discover how the platform’s intuitive design, drag-and-drop features, and pre-built templates make it accessible, even for non-tech-savvy users.
Customer Support Excellence: Learn about their rave-worthy support options, from live chat to step-by-step guides and video tutorials.
Impressive Deliverability: With a 97% email deliverability rate, Constant Contact ensures your messages land where they need to—your customers’ inboxes.
AI-Powered Tools: See how Constant Contact uses AI for subject line suggestions, content generation, and personalization to save time and boost effectiveness.
Social Media and SMS Marketing: Manage all your social posts and SMS campaigns in one place, ensuring consistency across channels and reaching your audience where they are.
E-commerce and Event Management: Automate abandoned cart emails, personalize product recommendations, and manage events with tools that simplify logistics and improve ROI.
Real-World Success Stories: Hear about businesses like the Rochester Lilac Festival and Pet Wants Newton, who’ve transformed their marketing and achieved significant growth using Constant Contact.

Key Takeaways:

Personalization is King: Cut through the noise with targeted, relevant messaging that makes customers feel seen and understood.
Automation Enhances Marketing: From welcome emails to re-engagement campaigns, automation streamlines workflows while creating a better customer experience.
Continuous Learning Matters: With Constant Contact’s blogs, webinars, and resources, staying ahead in the ever-changing marketing landscape has never been easier.

Special Offer:

Ready to explore Constant Contact for your business? Sign up today using the link in the description to save 40% off your first 3 months! Plus, TE Digital is offering a 1-hour quick-start training session to help you hit the ground running.'
Click Here to Get Started - https://tedigitalmarketing.com/cyberweek24

Closing Thoughts:

Constant Contact isn’t just a platform; it’s a partner in growth. With tools, resources, and a focus on small business success, it’s designed to help you share your story, build customer relationships, and grow your business.

Thank you for tuning in! Until next time, happy marketing!
Affiliate Disclaimer: T.E. Digital is a Constant Contact Certified Partner and may receive a commission if you purchase an account from our link.

The digital marketing post is powered by: T.E. Digital
Subscribe: The Digital Marketing Post weekly newsletter
Follow Us:
Youtube: Subscribe to Our Channel