5 marketing mistakes that keep your business from growing

Explicit content warning

12/10/20 • 16 min

This week we’re talking about the mistakes that might be slowing down your marketing strategies and making it difficult for customers and clients to find you.

Luckily I’m not going to tell you to ditch your strategies or completely change direction. Whether you’re marketing your business on Instagram or Facebook, hosting a podcast or workshops, running ads or rocking YouTube - all of those, and lots of other strategies have been proven to work.

So if your marketing isn’t working there’s a good chance you’re making at least one of these mistakes. Take a listen to see what you can adjust to make your marketing more effective!

Resources + links

2021 Goal Setting + Planning Workshop: xosarah.com/newyearworkshop

The Essentials - All your marketing essentials in one spot: http://xosarah.com/essentials

How to survey your audience: Episode #44 https://xosarah.com/2020/10/29/how-to-survey-your-audience-and-get-answers-you-can-actually-use/

This week we’re talking about the mistakes that might be slowing down your marketing strategies and making it difficult for customers and clients to find you.

So if your marketing isn’t working there’s a good chance you’re making at least one of these mistakes. Take a listen to see what you can adjust to make your marketing more effective!

Resources + links

2021 Goal Setting + Planning Workshop: xosarah.com/newyearworkshop

The Essentials - All your marketing essentials in one spot: http://xosarah.com/essentials

How to survey your audience: Episode #44 https://xosarah.com/2020/10/29/how-to-survey-your-audience-and-get-answers-you-can-actually-use/

Previous Episode

Another Instagram feature?? Here’s what to post where.

Oh yes my friends Instagram has added yet another feature to their platform. We were just getting used to Reels, figuring out what to do besides dancing and lip-synching and pointing at things and now we have to figure out Guides.

So at this point with all the options and different types of posts for each, you might be getting stuck for what goes where. Do you just create 15 different types of content every single day? Do you create one piece of content and repurpose it everywhere?

Luckily the answer is that you can create a couple pieces of content, re-purpose lots of things, and show up without spending your entire week on Instagram. You know I like to make this marketing and business stuff as easy as possible!

So in today’s episode I am going to share what types of content goes where on Instagram so you can show up and use all of their features without burning yourself out.

P.S. Have a minute to leave a review and make my day??

Next Episode

Things that DIDN’T WORK to grow my business this year

It’s the end of 2020 (finally!) and one of my favorite things to do every year is evaluate the past 12 months and make a plan for what I want to accomplish next year.

I look back at all of the projects, marketing, courses and programs, and generally how I ran my business to see what things worked really well and what things didn’t. Because one of the most simple strategies for growth is to do more of the stuff that worked well and less of the stuff that didn’t.

In this episode I’m sharing a few things that didn’t work so well and next week I’ll be sharing the stuff that did!

Give it a listen and then hop over to xosarah.com/newyearworkshop to sign up for my New Year, Next Level Goal Setting + Planning workshop to evaluate 2020 + make a plan for 2021!